INDIAN MEDIA AFTER 1990 Print and other forms

IMPACT Broadsheets became colourful User-friendly content Embraced new printing methoods English newspapers are in trouble and Hindi, Malaylam, Marathi and Telugu are the boom markets

rising purchasing power and price inelasticity – increased the circulation figures

Language markets overtook the English dailies Circulation war- HT vs TOI, TH vs TOI, Dainik Jagaran- Rajasthan Patrika, Dainik Bhaskar

IMPACT More number of printing presses setup there by increasing the number of editions and circulation

The flourishing pink paper Literacy rates triggered the growth of indian pressNewspaper houses joining hands with the large business conglomoratesAd- revenue oriented business modelPolitical parties using it as an ideological apparatusBig media houses launching vernacular dailies

IMPACT Magazine industry embracing the niche style Advertisers get a better offering. Fdi relaxations- 26%