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Indian Household Care Market
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Indian Household Care Market: An Overview Written by marketresearchdata Wednesday, 30 December 2009 18:06 The Indian Household Care market is broadly categorized in to: Laundry Care – Laundry Detergents, Conditioners & softeners, Laundry Aids Dishwashing products – Liquid, Powder, Bars Toilet Care Disinfectants Air Care Laundry Care – The Indian Laundry care market is estimated at Rs 92Bn for year 2008 , Laundry detergents represents the major share of the market accounting for more than 85% of the total Laundry care market. The Indian laundry detergent market is estimated at CAGR of over 11% between 2008-2011. Washing powders constitute a major chunk of the Indian market up to an approximate of 70%, rest being the soaps & bars (30%). Hindustan Unilever (HUL) is the market leader in this segment (approximately 38% market share) followed by other majors like Ghari, Nirma & Henkel. The major brands in these segments are Wheel, Ghari, Nirma, Surf, Tide, Rin. Conditioners & softeners are premium segmented products which are gaining wide importance in the Indian market as they offer specialized treatment for rigid stains & spots on fabrics. The acceptance of these products has picked up in the recent years despite of high pricing as they are fast acting & user friendly. Some of the familiar brands include Comfort fabric softener & Ezee. Dishwashing Products – The Indian Dishwashing detergent market is estimated to grow at CAGR of over 26.8% between 2008-2011. In this segment, Dishwashing soaps/bars dominate the market followed by powder & liquid. Dishwashing tablets are
Transcript of Indian Household Care Market
Indian Household Care Market: An OverviewWritten by marketresearchdata Wednesday, 30 December 2009 18:06
The Indian Household Care market is broadly categorized in to:
Laundry Care – Laundry Detergents, Conditioners & softeners, Laundry Aids
Dishwashing products – Liquid, Powder, Bars Toilet Care Disinfectants Air Care
Laundry Care –
The Indian Laundry care market is estimated at Rs 92Bn for year 2008, Laundry detergents represents the major share of the market accounting for more than 85% of the total Laundry care market.
The Indian laundry detergent market is estimated at CAGR of over 11% between 2008-2011. Washing powders constitute a major chunk of the Indian market up to an approximate of 70%, rest being the soaps & bars (30%).
Hindustan Unilever (HUL) is the market leader in this segment (approximately 38% market share) followed by other majors like Ghari, Nirma & Henkel. The major brands in these segments are Wheel, Ghari, Nirma, Surf, Tide, Rin.
Conditioners & softeners are premium segmented products which are gaining wide importance in the Indian market as they offer specialized treatment for rigid stains & spots on fabrics. The acceptance of these products has picked up in the recent years despite of high pricing as they are fast acting & user friendly. Some of the familiar brands include Comfort fabric softener & Ezee.
Dishwashing Products –
The Indian Dishwashing detergent market is estimated to grow at CAGR of over 26.8% between 2008-2011. In this segment, Dishwashing soaps/bars dominate the market followed by powder & liquid. Dishwashing tablets are at a nascent stage as the concept is yet to kick off in the Indian market.Hindustan Unilever (HUL) is the market leader in this dish wash segment (approximately 57% market share)
Major brands like Vim, Pril, Sabena and Exo compete in the market.
Major Players :
Hindustan Unilever Limited
Financial Information – Gross Sales of Rs 21649.51 crores for the period 2008-09 (Company considered 15 months period)Segment-wise sales – Soaps, Detergents & Household Care- 49%, Personal products – 29%
Key ProductsWheel became the largest detergent brand of India with annual turnover exceeding Rs. 2000 crores.
Active Wheel
Cif Comfort Domex Rin Sunlight Surf Excel Vim
Nirma Ltd
Sales for FY 2008-09 Consolidated Rs 4898.71 Cr & Standalone Rs 3354.06. Cr.
The Detergent and Soap has highest level of penetration in India. During the year under review, sales from the Soaps & Detergent at Rs.2109.26 Crore accounted for 43.06% of the gross sales on consolidated basis and 62.89% of gross sales on standalone basis.
The production of Detergents for year 2008-2009 was 640281 Tonnes and turnover was 635094 Tonnes valued at Rs1680.16.
Key Products
Nirma Washing Powder
Super Nirma Washing Powder Nirma Popular Detergent Powder Nirma Detergent Cake Super Nirma Detergent Cake Nirma Popular Detergent Cake
Ghari Group of Companies
Group turnover for FY 2006-07 of more than Rupees 1000, continuing with an average growth rate of 15 to 20%. In the Indian Detergent Industry it is currently ranked as third largest brand in its category with more than 16% market share (approx.)
Key Products
Ghari Detergent Cake
Ghari Detergent Powder Premium Detergent
P & G
Key Products
Ariel Front-O-Mat
Ariel 2 Fragrances Tide Detergent Tide Bar
Henkel India Ltd
Net sales for year ended 31st December 2008 is RS 46,638 Crs and for the segment Detergents & Cleansers is Rs 30,781 Crs
Key Products
Henko Stain Champion
Mr. White Chek
Godrej
Sales for FY 2008-2009 were Rs 1393.0 Cr. Liquid detergents accounts for RS 42.9 Cr for the same period.The detergent production was 3,699 Mt and turnover was 3,553Mt.The Company has detergent installed capacity of 12000Mt.
Key Products
Ezee
Ambipur Godrej Dish Wash
