Indian Electronic Health Record Industry - Aug'13

White Paper on Indian Electronic Health Record Industry

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Strong Growth in Healthcare IT Industry

Indian healthcare industry is

experiencing gradual transition from

paper files to electronic mediums.

Digitalization in health records is

gaining pace. Though the concept is

well placed in developed economies

such as UK, US, in India it all started

somewhere around 2008 when a

handful of technology savvy

entrepreneurs invested in patient

portals/EMR software to enhance

connectivity and communication

between patients and doctors.

The new concept is welcomed by

youngsters and internet users, who can

now fix appointments with preferred

physicians, take online consultations,

second opinions about illness, read

doctor reviews before fixing

appointments and in some cases

maintain electronic health records of

their family. Strong growth in the

healthcare IT infrastructure gives

wings to EHR segment.

India ranks among the top five

healthcare markets within Asia and is

one of the fastest growing hospital

information technology (HIT) markets

in the region. The Indian healthcare IT

market has been growing tremendously

over the past few years.

In 2012, the healthcare IT market was

valued at US$ 480 Million with an

increase of 21.5% as compared to the

previous year. The market is expected

to grow at a CAGR of around 22.7%

during the period 2013-2015.

The country's healthcare system is

developing rapidly and it continues to

expand its coverage, services and

spending in both the public as well as

private sectors. This is creating a large

market for hospital information

systems and other healthcare-related

IT solutions.

Healthcare IT Market Drivers

Private hospital chains -major consumers andinvestors in Healthcare IT

Increasing adoption of newtechnology systems such asEHR/EMR, e-health, m-healthand telemedicine

Government initiatives tostreamline and fastenhealthcare system in publichospitals

Rising Healthcare Expenditureon Technology

India - Healthcare IT Market (MillionUS$)

Source: RNCOS


Indian Government Initiatives for EHR/EMR

Indian government is investigating the construction of healthcare

information systems that store Electronic Health Records (EHRs) for

citizens. In 2010, the DIGHT (Distributed Information store for Global

Healthcare Technology) project was established to address the

challenges of building a scalable and highly reliable information store

for EHRs for the citizens of India.

For this, government outlined an incremental approach to adopting

standards, implementation specifications, and criteria to enhance the

interoperability, functionality, utility, and security of health

information technology and to support its widespread adoption.

In the committee constituted by an order of Ministry of Health &

Family Welfare, Government of India, various recommendations

regarding EMR standards were presented. We have tabulated some of

the recommendations.

India - Key Recommended HealthcareIT Standards

Name Class

UHID Unique Health Identifier - to act as PatientIdentifier

XML (Extensible Markup Language) For data capture, integration and presentationlayer

CCD (HL7/ASTM) Clinical Data for Inter Department documents(the CDA CCD)

Source: Ministry of Health & Family Welfare,Government of India, FICCI


Players Tap Evolving Needs of Consumers

Market Pushers and PullersPushers Pullers

Growing Internet Savvy Population

Rise in Migrant Resident in Metros

Additional Revenue Source for

Doctors

Quest to Streamline and Integrate

Healthcare in Hospitals

Inadequate Market

Education

High Subscription Charges for

Doctors and Hospitals

Reluctance of Physicians Towards

Digitization


Early birds in this industry have ample

scope for experimenting and rephrasing

business strategies, based on evolving

consumer needs. The Indian EMR

market is very different from western

countries in terms of consumer

awareness, tech savvy nature of people

and affordability.

Most of the patient portals operating in

India have emerged in past 1 or 2 years.

The founders and top management

people are software developers and are

not solely dependent on these portals.

Instead, these portals are run as

parallel business activities with a view

to educate the market as of now and

eventually start earning revenue in

next couple of years. As the very first

step to tap the market, market

awareness is mandatory. Along with

product development, strategists

should concentrate on marketing. A

dedicated marketing team can work on

effective strategies to educate the users

and make them realize the visible

benefits of using the portal.

Market education can be done in 'n'

number of ways and instead of relying

on a single source; companies should

work out different approaches to reach

customers. Web promotions, seminars,

conferences, road shows are some of the

probable ways to create brand value.

Although India is at a nascent stage of

technology adoption but as they say,

every cloud has a silver lining.

Of late, major hospital chains and a few

tech savvy patients are embracing the

technologies for convenience. Looking

at rapid tilt of consumers towards

smart phones, developers should focus

on smart phone apps apart from PC

interface to cater to the growing

number of smart phone users in the

country (67 Million subscribers in 2013

as per VC firm KPCB).

The next wave of healthcare IT is

awaiting you.

"Interacting with industryplayers, doctors and patients

using these innovativeportals and software

services, we could draw thatthere is a hesitation amongusers to use patient portals.One of the major reasons

behind this is the gapbetween what is requiredand what is offered. Forexample, currently a few

portals provide the facility ofonline consultation. Patientsbelieve that the service willbe fruitful if the physician of

their choice provides theconsultation. Various suchgaps exist in the currentindustry landscape. Price

sensitivity is another majorconcern. India, being a price

sensitive market, theproducts should be offered at

reasonable rates. Productsoffering value for money will

be readily accepted byconsumers."

An Insight into the Future


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RNCOS is a business consultancy services firm that provides services to clients across the Globe. With more than a

decade of industry experience and expertise, we boast of a distinguished clientele' across multi geographies and industry

verticals. Our strength lies in the healthcare sector besides Retail and Information Technology.

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Vartika SehgalSr. Research Specialist

RNCOS

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Indian Electronic Health Record Industry - Aug'13

Healthcare

Transcript of Indian Electronic Health Record Industry - Aug'13