Indian Election System

A Comprehensive

Analysis

Election Procedure

Delimitation of Constituencies

Preparation of voters’ list

Filling of nomination

papers

Scrutiny of nomination papers &

withdrawals

Election campaign

Model code of conduct

Voting

Counting of votes &

declaring results

Election petition

When elections take place

• Term of Parliament & Assembly - 5years (except J & K Assembly where it is 6 years)

• House can be dissolved before its term ends.

• Dates decided by the Commission. No consultation done with any Government.

• Bye-elections when a seat falls vacant. Normally held within 6-months of vacancy.

Right to Vote

• Any citizen over 18 can vote.

• Voting right denied to certain class of

people

• Criminal convicts of certain class.

• Person convicted of electoral offence.

• Person of unsound mind.

• Voting statistics

• 61.97% in 1998

• 59.01% in 1999

• 58.07% in 2004

• 58.17% in 2009

• 66.40 % in 2014

Budget & Expenditure

• Independent Budget finalized in

consultation with Finance Ministry.

• Parliament election - Funded entirely by Centre.

• Assembly election - Funded by the State.

• Total expenditure for 2014 General Elections was 30,000 Cr.

• It is triple the amount spent in 2009 General Elections.

Evolution of IES

• It all started in 1951-52, Independent India conducted its

first elections.

• The Congress had won 364 out of 489 Lok Sabha seats

in the first-ever general election held in India.

• For 4 decades of Indian election system till 1996, it went

in favour of Indian national congress.

Cont.

• Change in power happen after 1996 elections to BJP

and remained in power till 2004.

• For the next decade, Congress led coalition United

Progressive Alliance formed the government under Dr.

Manmohan Singh.

• In 2014, the National Democratic Alliance led by the

Bharatiya Janata Party came to power with BJP

achieving a simple majority on its own by securing 282

seats.

Major Parties

• INC - 1885

• BJP - 1980

• CPIM - 1964

• DMK - 1949

• AIADMK - 1972

• BSP - 1984

• BJD - 1997

LOGO

BJP INC CPIM

DMK AIADMK BSP

BJD

Breaking of Parties

INC (INDIRA GANDHI)

TMC –MAMATA BANERJEE

NCP-SHARAD PAWAR

JANTA PARTY

BJP- NARENDRA MODI

SP- MULAYAM SINGH YADAV

RJD- LALU PRASAD YADAV

JDU- NITISH KUMAR

CPI-(CHARU MAJUMDAR)

CPIM –( JYOTI BASU)

CPI

The 16th Lok Sabha Elections, 2014• 814.5 million people were eligible to vote, with an increase of 100

million voters since the last general election, making it the largest-

ever election in the world.

• Running in nine phases from 7 April to 12 May 2014, it was also the

longest election in the country's history

• The National Democratic Alliance won a sweeping victory, taking

336 seats.

Cont.

• The BJP itself won 282 (51.9%) of all

seats. It is the first time since the 1984

elections that a party has won enough

seats to govern without the support of

other parties.

• The United Progressive Alliance, led by

the Indian National Congress, won 58

seats, 44 (8.1%) of which were won by the

Congress, that won 19.3% of all votes.

Building Brand Modi:

“Ab Ki Baar Modi Sarkaar”

• Personal branding and marketing strategy

• Weak and Corrupt Congress

• Excellent Orator

• Youth Appeal

Modi – The Orator:• Passion - Every speech of Modi’s appeared to come straight from the heart

of his fiery determination.

• Knowing your audience- Modi has spent a lot of time understanding India’s

angst and the frustrations of the Indian youth. Hence, he was focused on

two key thoughts — good governance and development

• Futuristic- Presented long-term commitments, not short-term gimmicks,

unlike AAP.

• Choose the right time -Modi cleverly chose the 9 pm prime-time slot to

deliver his speech, ensuring that all of India would be able to hear him.

Cont.

• Body Language – Modi moves from side to side

seemingly making eye contact with everyone. Every time

he mentioned the word “vikas” two fingers would rise to

point ahead into the future. And every time he uttered

“hum sab”, his fist clenched with all fingers tightly held to

portray strength in unity.

The words “acchhe din” were accompanied by a smile

echoed by “aayenge” from the crowd.

• Voice Modulation- Modi heightened the drama through

his loud proclamations, smoothed by his gentle pauses

and synchronised with his hand gestures to evoke

passion, power and drive.