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Indian

CoreValues

Subject:

Consumer Behaviour

Lecturer:

Mrs. Shubhangi Dharma

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What IsIndian

Culture??

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The culture of India is one of the oldest and unique.

The culture of Indiarefers to the religions, beliefs, customs, traditions, languages,

ceremonies, arts, values and the way of life in India and its people.

India's languages, religions, dance, music, architecture, food, and customs differ from

place to place within the country.

India is home to some of the most ancient civilizations, including four major world

religions, Hinduism, Buddhism, Jainism and Sikhism.

Indian culture is best expressed as comprising the following: Humanity, Tolerance,

Unity, Secularism, Joint Family System.

What Is Indian

Culture??

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Some of the

Indian Core

Values

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MusicArchitecture

Cuisine

Clothing

Religion & Spirituality

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Indian Culture &

Advertising.

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Indian commercials are mostly based on Indian culture, tradition, festivals, and

norms.

Indian culture is followed by every Indian, and mostly Indians get more influenced

when there are ads based on culture, festivals, etc.

Marketers relate their products to Indian culture and get tremendous outcome and

results.

It is the strategy used by the marketers to attract the consumers and hit their mind

when the commercial is broadcasted.

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Though some of the Indian values are left behind now, but still there is a lot of

influence of it on peoples mind.

So basically by relating the ads or the products to the Indian culture marketerssucceed in grasping/seeking attention of the consumers.

Ads based on Indian values create impact on every individual irrespective of social

class.

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Hamara Bajaj

A Bajaj Family = A Happy Family

With the technology changing everyday with lighting fast speed, life becoming so hectic

and tensed, and the world becoming a 'Global Village', Bajaj ads also changed, but the core

theme of the ad campaign is still the same.

The video shows the traditional values residing in modern, young India. A very emotion

packed video illuminating every Indian's pride and the way they have captured andrepresented Indian culture, values and aam aadmi's feelings.

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Brooke Bond Taj Mahal

Wah Taj!!!

'Wah Taj' commercial featuring Ustad Zakir Hussain and Aditya kalyanpur. The ad

was shot at the Taj Mahal in Agra in 1990.

In this ad Taj Mahal which is one of the seven wonders of the world has been

referred to the Taj Mahal tea which intensely means that Taj Mahal gives an Indianessto its taste.

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VivagaSarees

Vivaga is a brand which manufactures silk sarees and to advertise this brand of Silk

sarees they have the south Indian womens who are fond of silk sarees.

It also resembles our traditional clothing.

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Cadbury Celebrations : -

Kyunki Sirf Shagun Hi Kaafi Nahin

Festivals and occasions are the heart of Indian core values. They play a vital role in

giving the flavor of indianess to the culture. On the festival like Diwali, Raksha

Bandhan it is a norm to offer sweets.

In this ad the innocent relationship of Brother and sister has been showed on thefestival of Raksha Bandhan exchanging Chocolates. Cadbury has come up with an

idea to offer Cadbury Celebration to our near and dear ones instead of sweets.

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ParachuteAdvanced Hair Oil

Parachute Advanced Hair Oil ad has been related with the festival of Holi

wherein the girls are scared of vicious chemical colors which are used while

playing Holi. So the Parachute Advanced Hair Oil helps to maintain the rough and

damaged hair.

Again in this ad the main theme used is the Indian festival to attract the womens

and girls to protect the hair from roughness and damage.

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Incredible India-Aamir khan

Aamir Khan is the Spokesperson of Incredible India.

In this ad the foreigners who come to visit India are been harassed and

Vandalized by the few Indian fellowmens where Aamir Khan restrict them from

doing disrespectful behavior.

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The ads which are mentioned here are all some where or the other related to the

Indian Core Values.

The advertisers of this products have used the strategy of using the India Core Values

to advertise their product and they are quite successful.

All the brands who have used this strategy are the

brands which are having really good position

in the market.

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Thank you!!!

Presented by:- Group Number 6

Ayush Sharma,

Kunal Shah,

Mahavir Jain,

Tarun Menon,

Vijit Dudeja.