Top Banks on Social Media

(India)June, 2014

HIGHLIGHTS:

• HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank last month.

• AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter.

• Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform.

• Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks.

• ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months

Rank Company name

SSI SCORE (June’14)

SSI SCORE (May’14)

1 HDFC Bank 80 682 ICICI Bank 77 763 Yes Bank 66 894 Axis Bank 65 58

5 Kotak Mahindra Bank 45 45

6 SBI Bank 43 327 IDBI Bank 34 398 Citibank India 24 25

9 Standard Chartered Bank India 15 19

MOST SOCIAL BANKS (INDIA)

SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month

PARAMETER WISE BREAKUP OF SCORES

Final index is a function of Buzz score, Facebook score and Twitter score

BANK BUZZ

SCOREFACEBOOK

SCORETWITTER SCORE

OVERALL SCORE

HDFC Bank 92 67 68 80ICICI Bank 83 90 50 77Yes Bank 58 67 82 66Axis Bank 67 92 36 65Kotak Mahindra Bank 42 33 65 45SBI Bank 50 33 40 43IDBI Bank 33 42 26 34Citibank India 25 45 0 24Standard Chartered (India) 17 25 0 15

ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra

SBI

5,7

80

14,3

07

4,9

33

4,2

51

1,3

93

492

407

16,8

01

22,6

96

4,9

02

16,2

56

3,4

68

2,9

67

928

16,3

79

6,1

50

8,9

62

18,8

76

2,7

51

2,8

46

5,6

65

April '14 May '14

SOCIAL MEDIA BUZZ OF BANKS IN THE LAST 3 MONTHS

EARNED VS OWNED MEDIA BREAKUP010,00020,00030,00040,000

9,313

8,431

1,686

3,867

1,231

2,467

2,049

273

Earned me...

0 2,000 4,000 6,000 8,000 10,000 12,000

7,066

10,445

4,464

5,095

1,615

3,198

702

497

Owned Media

Share of mentions of brands on social media (Owned media and earned media breakup), June 2014

HDFC BANK HAS THE HIGHEST SHARE OF VOICE

30%

26%

14%10%

9%

5%

4%

HDFC ICICIAxis Bank Yes BankSBI Kotak MahindraIDBI Citibank IndiaStandard Chartered India

Share of mentions of brands on social media (Owned + earned media), June 2014

In terms of social media mentions, Top 3 firms cover 70% of the buzz

0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,0000

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

ICICI BANK, AXIS BANK & HDFC BANK WERE THE LEADERS ON FACEBOOK

Performance of Indian banks on Facebook, June 2014Bank Industry, India, Source: Simplify360

Size of the bubble represents the percentage of engaged fans to the total fans on the page

LEADERS

PEO

PLE

TA

LKIN

G A

BO

UT

NO. OF FANS

2,9

36,4

83

629,3

04

2,3

63,8

46

2,2

19,2

41

801,0

44

203,6

11

86,6

79

281,9

62

582,4

38

2,9

66,1

91

872,7

19

2,4

05,3

10

2,2

21,3

03

801,2

16

208,4

93

290,6

61

287,1

27

585,7

36

3,0

09,9

89

927,2

98

2,5

05,7

18

2,2

31,1

51

811,2

17

221,3

99

306,8

63

300,6

75

594,3

57

April '14 May '14

FACEBOOK FANS GROWTH IN THE LAST 3 MONTHS

ICICI BANK HAS THE HIGHEST SHARE OF FANS ON FACEBOOK

28%

23%20%

9%

7%

5%

3% 3% 2%

ICICI Axis BankHDFC Yes BankIDBI Citibank IndiaSBI Standard Chartered

IndiaKotak Mahindra

Share of fans on Facebook, June 2014

Size of the bubble represents the number of tweets sent from the official twitter handle

YES BANK IS THE UNDISPUTED LEADER ON TWITTER

LEADERS

0 50,000 100,000 150,000 200,000 250,0000

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Followers

Me

nti

on

s

Performance of Indian banks on Twitter, June 2014Bank Industry, India, Source: Simplify360

ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra

SBI

13,5

62

166,1

26

7,8

62

13,3

36

10,9

60

100,1

11

2,4

1613,8

57

204,7

97

8,0

65

13,5

36

11,0

02

100,0

57

6,4

21

14,3

62

211,2

89

8,7

27

14,4

75

10,7

14

100,0

34

11,6

81

April '14 May '14

TWITTER FOLLOWERS IN THE LAST 3 MONTHS

Methodology

Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration.

Total 9 banks were considered in the analysis. A total of 62 thousands social media conversations analyzed in June.

Geography considered: IndiaPeriod of analysis: June 1 to June 30, 2014

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