Indiagames Presentation at thet NASSCOM Innovation Awards 2008
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Transcript of Indiagames Presentation at thet NASSCOM Innovation Awards 2008
![Page 1: Indiagames Presentation at thet NASSCOM Innovation Awards 2008](https://reader030.fdocuments.in/reader030/viewer/2022020207/5593dfe11a28abf50b8b46dc/html5/thumbnails/1.jpg)
NASSCOM – Innovation Awards
Indiagames Ltd.
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Indiagames – Defining Characteristics
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Our innovation Complex!
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It’s a simple story!
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What is Games on Demand (GoD)?
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Massive TV, Print, Radio Advertising
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Users came to website to sign-up & play
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Pathetic Conversions < 1%
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We were stressed!
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We started thinking…hard
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Gaming Audiences in India
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Real Gaming Audiences in India
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India is techsavvy
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Most Indians are Technophobic
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Most Internet users are afraid
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We gave them our ears
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All they needed was a some help…
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A crack team was put together
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Solution : Gaming Ambassadors
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Promote, Educate, Guide
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Where do we find the Doot’s
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BPOoooooooh
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BPO jobs are ….
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We got the experts…DOOT
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Pilot in Mumbai
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DOOT -Online, Phone, Email, Chat
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Doots got India Gaming!
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Conversion = 64%
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Doots bane Kadam Kadam ke Saathi
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English is very phunny language!
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200 Doots in Bhopal & Indore
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Next Phase TN, UP, AP, Punjab
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Small Towns Big Market
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Target
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Big Picture - NASSCOM
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What is the innovation?
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What is the innovation?
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Takeaway Menu…
BPO Tadka – DOOTs to evangelize gaming
Masala Garlic Bread – Local language & small town
Family Dosa – More Jobs
No Bheja Fry – Gaming Try
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Chak De Gaming