UNIQUE VISITORS/MONTHfor a period of 6 Months.1 MILLION

OBJECTIVE

Drive Unique Visitors to India.com’s brands (websites) like OnCars.in, CricketCountry.com, BollywoodLife.com etc.

This required Affinity to drive precisely targeted, high-quality traffic from our network of premium web publishers and syndication channels. The traffic quality was judged on various parameters such as Click Through Rates, Bounce Rates, Time Spent etc.

OUR APPROACH

BRAND

RESULTS

India.com is a house of brands (websites), offering original & engaging content in India. Their content categories include E-mail, News, Sports, Entertainment, Auto, Education, Health, Travel, Food & Lifestyle.

Affinity’s Innovative Pay-Per-Click (PPC) Network delivered over

C A S E S T U D Y affinity.com

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We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions

These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to News, Auto, Entertainment, Lifestyle, Travel etc. across Affinity’s Pay-Per-Click (PPC) Publisher Network

Traffic sources included Search, Toolbars, In-Text, Direct Navigation, and Domain Parking

These campaigns were targeted to an extensive list of 150,000+ keywords

All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates