India Symposium IBEF Sectoral Reports Electronics

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    E L E C T R O N I C S

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    ELECTRONICS

    Market Overview 2

    Competitive Advantages 9

    Government Regulations and Support 14

    Key Domestic and Foreign Players 18

    Contact For Information 30

    A report by KPMG for IBEF

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    Market Overview

    The global electronics industry is growing rapidly. From an

    estimated size of US$ 950 billion in 2005, it is estimatedto grow to nearly US$ 2100 billion by 2010. The market is

    dominated by Asian countries such as China, Taiwan,

    Singapore and South Korea. The industry is characterised

    by rapid innovation and speed to market, short product life

    cycle, highly automated manufacturing to give consistent

    quality at low cost, high volume production, continuous

    improvement in capabilities for reducing costs and profit

    accrual through volumes.

    Indias electronics industry is nascent by global standards.

    Despite a population of over one billion, India has a relatively

    small electronics market. It is ranked twenty-sixth worldwide

    in terms of sales and twenty-ninth in terms of production.

    The total size of the industry in 2004-05 was US$11 billion.

    Indias Electronics sector has six key segments

    The Indian electronic industry is divided into six segments:

    Consumer electronics, Industrial electronics, Computers,

    Strategic electronics, Communication and Broadcastingequipment and Electronic components. The consumer

    electronics sector dominates the industry with 33.8 per cent

    share and has benefited from a large and expanding market.

    The industrial electronics and computer sector each has a share

    of over 15 per cent.

    Electronics Production(2004-05)

    Consumer

    34%

    Electronics

    Industrial

    Electronics

    15%

    Computers

    18%

    Commn. & Broad.

    Eqpt.

    9%

    Strategic

    Electronics6%

    Components

    18%

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    Consumer electronics

    Consumer electronics consists of products that are directly

    consumed by end-users, such as televisions, VCD/MP3 players,

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    microwave ovens, etc. This segment has a large manufacturing base, and is

    quite competitive, with presence of several global players in India.

    Industrial Electronics

    The Industrial electronics segment includes products that are used by other

    industries, such as process control instrumentation, automation systems, Test

    and measuring (T&M) instruments and medical instruments.

    Computers

    This segment includes personal computers, servers, workstations,

    supercomputers, data processing equipment and peripherals such as monitors,

    keyboards, disk drives, printers, plotters, digitisers, SMPS, modems, networking

    products and add-on cards.

    Strategic Electronics

    The strategic electronics segment covers Ssatellite base communications,

    navigation and surveillance, underwater electronics and infra red based

    detection, disaster management and GPS based Vehicle tracking systems.

    The segment has a number of manufacturing units both in the public andprivate sectors.

    Communication and Broadcasting Equipment

    The communication and broadcasting equipment segment includes digital

    exchanges (EPABX, RAX, TAX and MAX), Transmission equipment such as

    HF/VHF/Microwave trans-receivers, satellite communication terminals, optical

    fibre communication equipment, troposcatter equipment, two-way radio

    communication equipment, etc.

    Electronics Components

    The electronics components segment caters to the requirements of

    consumer electronics, telecom, defense and information technology sectors.

    The components in production in India at present include TV picture tubes

    (black & white and colour), monitor tubes, diodes and transistors, power

    devices, ICs, hybrid microcircuits, resistors, capacitors (plastic film, electrolytic,

    tantalum, ceramic), connectors, switches, relays, magnetic heads, DC micro

    motors and tape deck mechanism, PCBs, crystals, loudspeakers and hard and

    soft ferrites. The consumer electronic sector in general and the colour

    television (CTV) industry in particular is the growth engine for electronic

    components.

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    The sector has been growing steadily across mostsegments

    Indias electronics industry has been growing at approximately11 per cent CAGR over the past 5 years, and was worthUS$ 11 billion in 2004-05.

    The following sections discuss the growth and current status of

    each of the six segments comprising the sector.

    Consumer electronics

    The Consumer electronics industry contributes about 33.80 percent of the total electronics production in India. The totalproduction of consumer electronics was US$ 3.74 billion in2004-05, registering a growth of 13 per cent over production inthe previous year. The growth has been primarily powered bycolour televisions (CTV), which grew from 8.9 million units in2003-04 to over 10 million in 2004-05. CTV growth in turn isdriven by growth in Flat Screen TVs (FST) that is estimated to

    constitute nearly 20 per cent of the CTV market. Other growthsegments in consumer electronics include microwave ovens andVCD/MP3 players - the microwave oven industry is estimated to

    be growing at the rate of 25-30 per cent.

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    Electronics Production

    0

    2

    4

    6

    8

    10

    12

    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

    US$billion

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    0

    500

    1000

    1500

    2000

    2500

    3000

    3500

    4000

    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

    Consumer Electronics Production

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    These trends are a reflection of increasing consumption and aspiration levels

    among Indian consumers, driven by demographic and lifestyle changes. Asthese trends are positive for the future, the outlook for consumer electronics

    segment is quite positive.

    Industrial Electronics

    The production of industrial electronics in 2004-05 was US$ 1716 million ascompared to US$ 1327 million in 2003-04, a growth of 29 per cent.

    Growth in industrial production and focus by industry on better controls,processes and systems are expected to drive growth in this segment in thefuture.

    Computers

    The production in computers segment was US$1,961 million during 2004-05 as

    compared to US$1479 million during 2003-04, a growth of 33 per cent.

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    Industrial Electronics Production

    0

    200

    400

    600

    800

    1000

    1200

    1400

    1600

    1800

    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    Industrial Electronics Production

    0

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    600

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    1200

    1400

    1600

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    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

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    Communication & Broadcasting Equipment

    The production in the communication and broadcasting

    equipment sector was US$1,025 million during 2004-05.

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    Strategic Electronics Production

    0

    100

    200

    300

    400

    500

    600

    700

    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

    US$m

    illion

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    Communication and Broadcasting

    Equipment Production

    0

    200

    400

    600

    800

    1000

    1200

    1400

    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

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    The industry, in the area of PCBs, connectors, diskettes and

    CDs, experienced a positive growth.

    High corporate consumption and buoyancy in small towns isdriving sales of Personal Computers. The market for PCs is

    estimated to have touched 3.4 million units in fiscal 2004-05,

    taking the total PC penetration to 14 million in the country.

    Strategic Electronics

    The production in the strategic electronics sector was US$680

    million in 2004-05 compared to US$588 million in 2003-04, a

    growth of 16 per cent.

    With the opening of strategic electronics to the private sector,

    there has been an emphasis on attracting private sector

    organisations for indigenisation of a variety of products and

    technologies. This is expected to fuel growth in this segment.

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    Growth in this segment has been almost stagnant over the past 5 years.

    Electronics Components

    Electronics components contributed 18 per cent to the overall electronics

    production. Production in this sector was US$ 1,961 million during 2004-05

    compared to US$ 1,719.3 million in 2003-04; a growth of 14 per cent.

    The key product groups that have driven growth in components include CTV

    picture tubes, optical discs, PCBs, connectors, ferrites, etc. Growth in this

    segment has been primarily due to growth in the user segments, viz, CTVs,

    PCs, etc. As such, the outlook is also positive.

    Exports

    Most of the consumer electronics produced in India is consumed by the

    domestic market, with exports forming only 5 per cent of the production.

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    Electronic Components Production

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    200

    400

    600

    800

    1000

    1200

    1400

    1600

    1800

    2000

    1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    Electronics Exports

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    400

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    However, exports of electronic goods from India have been

    growing consistently and constituted about 2.64 per cent

    of Indias overall exports in 2003-04. For the year ending

    March 2005, the export of electronic goods from Indiaincreased by 16 per cent to US$1,950 million as compared

    to US$1,675 million in the year ending March 2004.

    Segment-wise Exports

    Electronic components segment contributes the highest towards

    the total electronics exports. The major export items include

    passive components, such as capacitors and resistors; wound

    components; CD-ROMs; connectors; color picture tubes and

    computer components/assemblies, such as head stacks;

    memory modules and RFID products. In 2003-04 India

    exported US$ 817 million worth of electronics components,

    which formed 48 per cent of the total electronics export.

    Other key segments that contributed to exports include

    industrial electronics, computers and consumer electronics,

    with exports of US$ 329 million, US$ 313 million, and US$ 179

    million respectively in 2003-04.

    The main destinations for Indias exports are the European

    Union, ASEAN countries and the United States.

    The major export opportunities are in the area of innovative

    new products, contract manufacturing (OEM and ODM) and

    design services. It is estimated that India will export OEM

    (Original Equipment Manufacturer) and ODM (Original Design

    Manufacturing) worth US$11billion by 2010.

    Source: http://www.mit.gov.in/dbid/eproduction.asp#2

    US$million

    Electronics Exports(Segment-wise)

    0

    200

    400

    600

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    1000

    2000-01 2001-02 2002-03 2003-041999-2000

    Consumer Electronics Industrial Electronics Computers Components

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    Competitive Advantages

    While the Electronics sector in India is currently small, there are several

    advantages that India offers that can be effectively leveraged to achieve highergrowth. These can be categorised under four heads:

    Manpower

    Market Demand

    Supporting institutions and

    Policy and Regulatory Support

    These areas are further discussed below

    Availability of skilled human resources in India at competitive cost is akey advantage for the electronics sector

    Indias human resources advantage derives from three key features Availability

    in terms of numbers, Capability in terms of the right skills and Low costs.

    India has the potential to ensure adequate availability of manpower tosupport the electronics industry well into the future

    Indias population is predominantly young in 2001, nearly 54 per cent of the

    population was less than 25 years of age. By 2013, nearly 200 million more

    people will join the nations productive age bracket representing a quantum

    growth in the consumption class. This implies that India will have a large pool

    of productive manpower well into the future.

    Indias manpower is trained and has a good mix of capabilities

    India produces over 500 PhDs, 200,000 engineers, 300,000 non-engineering

    postgraduates and 2,100,000 other graduates each year. The Indian Instituteof Technology (IITs) and The Indian Institute of Management (IIMs) produce

    graduates and post graduates with best-in-class skills and capabilities in

    technical and management fields. Indias capabilities in IT and engineering make

    it an attractive location for sourcing engineering services such as R&D and

    design.

    Labour costs in India extremely competitive when compared to otherdeveloping countries

    Indias cost of skilled labour is among the lowest in the world. For example,

    average labour rate per employee in the electronics sector is about

    $3,000 per year. Labour cost as a percentage of value added is only

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    21 per cent in India as compared to 23 per cent in China and

    30 per cent in Taiwan. Taking advantage of this many MNCs

    have set up manufacturing bases in India for domestic

    consumption as well as exports.

    Many multinational companies in the electronics sector have

    leveraged Indias manpower advantage to grow in the domestic

    marke, as well as source products and services from India.

    Examples include:

    Kodak

    Kodak has a camera manufacturing and assembly plant nearBangalore, which produces over four million units per year.

    Around 60 -70 per cent of this centres products are exported

    to the US, Europe, West Asia and the Far East in 2003.

    Siemens

    Production cost arbitrage has prompted the company to

    increase production and hence exports from the Goa factory.

    Siemens Goa plant is used as a manufacturing hub for catering

    to the international market. The Goa factory will become the

    hub for manufacturing X-ray tubes as it can save 30 per cent of

    the cost.

    Motorola

    Motorolas Global Telecom Solutions Sector (GTSS) designs,

    develops, manufactures and supplies infrastructure equipment for

    wireless communications systems worldwide. GTSS India

    operates a Centre of Excellence for providing network

    services for customers in India as well as in the Asia Pacific

    Region. Motorola India Electronics Ltd. develops software for

    Motorolas worldwide businesses.

    Motorola Global Software Group (GSG), the Research &

    Development arm is involved in all the major developments of

    the company. Motorola Indias operations are established as a

    source of software and chip design and as a source of excellent

    capital for Motorola globally. Motorolas two chip designing units

    around Delhi and a third one in Hyderabad are 100 per centexport units meeting the companys global requirements.

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    Solectron

    Solectron is looking at using its Bangalore factory to contract manufacture

    low-priced machines for Advanced Micro Devices.

    Electrolux

    Electrolux has set up Research and Development (R&D) centre with an

    investment of US$ 8.6 million. It is the headquarters of its South Asian

    Association for Regional Cooperation (SAARC) countries, excluding Sri Lanka.

    This centre will be the regional hub for developing new technologies and

    products.

    Philips

    Several Philips India employees are working on key regional/ global Philips

    projects, committees and assignments. Several managers who started as

    employees of Philips in India are now based in Philips organisations across the

    world.

    Samsung

    Samsung invested US$ 11 million in setting up an R&D in India. Samsung R&DCentre at Noida helps the company customise its CTV range as per the

    preference of Indian customers.

    Indian market provides favourable demand conditions for the elec-tronics sector to grow

    India has been experiencing a strong growth in the demand of consumer

    products and durables in recent years, driven by consumer demographic

    trends. This has facilitated growth in the electronics sector both directly and

    indirectly.

    Growth in demand of consumer durables such as CTVs, VCD / MP3 players

    and PCs directly benefits the sector. Also the demand for products such as

    automobiles, white goods, air-conditioners, textiles, etc, leads to growth in the

    electronics sector as these products contain a significant number of electronic

    components. At the same time, consumer demand has boosted growth in

    Indias overall manufacturing sector as well, which, in turn, has a positive

    impact on industrial electronics.

    On the whole the domestic market in India is very attractive from the pointof view of the electronics sector, and current trends indicate high growth

    potential for the sector in the future.

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    Some of the key trends that have a positive impact on the

    sector are:

    Growing consuming class (defined as people having annual

    income of

    US$ 980 (INR 45000) or above) that has greater disposable

    income and propensity to spend. It has been estimated by

    NCAER that this group will constitute over 80 per cent of

    the population of India by 2009-10

    Lifestyle changes such as greater exposure to global trends

    and increasing affinity for convenience and lifestyle products

    Increasing urbanisation, emergence of nuclear double income

    families

    Low penetration levels of most consumer durables. Forexample, in 2002, only 66 per cent of middle-income

    households had a TV set, only 28 per cent of the urban

    households possessed a refrigerator, while just a little over

    15 per cent owned an air cooler. Despite a population of

    more than 1 billion people, only 16 million computers were

    used in India in March 2005.

    Increased government and private industry spending on

    sectors such as defence and aerospace. The Indian aviation

    sector, for example, has placed orders for more than 350

    aircrafts with a list price of about US$ 26 billion.

    In recognition of Indias domestic market potential, Samsung

    has selected India as one of the top six strategic markets

    in the world along with the US, China, Russia, Germany and

    Thailand.

    Presence of supporting industries in India is a source ofstrength for the electronics sector

    Educational and Research Institutes

    India has a well-developed technical and tertiary education

    infrastructure of over 250 universities, 1500 research institutions

    and over 10,000 higher education centres. Indian Institutes of

    Technology (IIT) and Indian Institute of Science (IISc) are the

    premier institutes of education and research.

    These institutions provide not only a steady supply of trained

    and qualified manpower to support the electronics sector,

    but also support for research and analysis, testing anddevelopment.

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    IT Industry

    Indias capabilities and infrastructure in the IT sector are well recognised. The

    presence of a mature service industry in India can accelerate the growth ofthe electronics sector.

    Examples of companies that have been leveraging the supporting institutions in

    India include:

    Flextronics

    Flextronics is the first EMS (Electronics Manufacturing Services) provider to

    offer embedded and application software development for telecom

    infrastructure customers. Flextronics acquired a 55 per cent controlling

    interest in Hughes Software Systems (HSS), an Indian provider of softwareproducts and services to telecom infrastructure companies. The company is

    positioning itself as a complete outsourcing solution to telecom OEMs. This

    partnership offers significant opportunities to cross-sell respective products and

    services to a very complementary telecom customer base.

    Canon India

    Canon India set up its Software Development Centre (SDC) in Delhi, which is

    one of the six such cutting edge technology centres of its kind. It is ISO

    9001:2000 certified with CMM level 3 status. Software Development Centre

    undertakes contract software development from Canon Inc., Canon

    Development Americas and Canon Information Systems Research, Australia.

    For example it was involved in developing software for Office Imaging

    Products division of Canon Inc., Japan.

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    Government Regulations and Support

    India has made the transition from being a sort of controlled

    economy to a free market. Foreign investment up to 100 percent is possible in the Indian electronics industry to set up units

    exclusively for exports. It is now possible to import duty-free all

    components and raw materials, manufacture products and

    export it.

    EHTP (Electronic Hardware Technology Park) is an initiative to

    provide benefits to companies that are replacing certain imports

    with local manufacturing. EHTP benefits include export credits,

    no duties on imported components or capital equipment,

    business tax incentives, and an expedited import-export process.

    The government, in an attempt to encourage manufacture of

    electronics in India has changed the tariff structure significantly.

    Customs duty on ITA-1 items (217 items) has been abolished

    from March 2005. All goods required in the manufacture of

    ITA-1 items are exempt from customs duty.

    Customs duty on specified raw materials / inputs used for

    manufacture of electronic components or optical fibres /

    cables has been removed.

    Customs duty on specified capital goods used for

    manufacture of electronic goods has been abolished.

    Excise duty on computers has been removed.

    Microprocessors, hard disc drives, floppy disc drives and CD

    ROM drives continue to be exempt from excise duty.

    Intellectual Property Rights

    Protection of Intellectual property rights (IPR) is a prime

    requisite for development of R&D and innovation in the

    electronics sector. The Government of India has developed a

    robust IP act to facilitate innovation, growth and development.Several amendments to the Copyright Act, creation of a new

    Trademark Act, a new Designs Act and amendments to the

    Patents Act show Indias continued effort to protect IPR.

    The country has already made several changes in its IP acts

    over the years.. Several amendments to the Copyright Act,

    creation of a new Trademark Act, a new Designs Act and

    amendments to the Patents Act show Indias desire to change

    and adapt. New acts have also been enacted to cover semi-

    conductors and layout designs which will be of considerable

    importance to the electronic industry.

    In the current WTO regime, India is a party to the Trade

    Related Aspects of the Intellectual Properties (TRIPs)

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    Agreement and has accordingly, amended most of its IPR Acts and Rules to

    conform to the said Agreement. The Indian Copyright Act 1957 was amended

    in 1999; the patent Act 1970 was amended in 1999 & 2003 and Trademarks

    and Merchandise Marks Act 1959 was overtaken by a new Trademark Act1999. The Industrial Design Act 1911 was effectively replaced by The Design

    Act 2000, and The Layout Design of Semiconductor integrated Circuit Act

    2000 was enacted.

    The agreement on TRIPs takes care of the intellectual property rights by

    enforcing the patent rights, copy rights and related rights, and the protection

    of industrial designs, trade marks, geographical indications, layout designs of

    integrated circuits and undisclosed information. Accordingly, the member

    nations are asked to modify their existing laws. Once these laws come into

    force, unauthorised use of the patented innovations, trade marks, etc. becomes

    difficult. Enforcement of the TRIPs agreement makes the production of anyproduct possible either through internal innovation or through formal transfer

    of technologies.

    The electronics sector is expected to continue to benefit from supportive

    policies and become globally competitive.

    Regulations

    Free Trade Agreement

    WTO regime which came in force in 2005, results in zero customs duty on

    imports of all telecom equipment. 217 IT/electronic items were covered under

    the Information Technology Agreement (ITA) of the WTO for complete

    customs tariff elimination by 2005.

    Out of these 217 items, several items were already at NIL customs duty. In

    fact, IT/electronics was the first sector in India to face complete customs tariff

    elimination. The ITA-1 would result in intensifying competition as more

    imported products will be easily available at lower prices.

    Foreign Investment Policy

    FDI

    Foreign investment up to 100 per cent is allowed in Indian electronics

    industry set up exclusively for exports. The units set up under these

    programmes are bonded factories eligible to import, free of duty,

    their entire requirements of capital goods, raw materials and components,

    spares and consumables, office equipment etc. Deemed export benefits are

    available to suppliers of these goods from the Domestic Tariff Area (DTA).A part of the production from such units is permitted to be sold in

    the DTA depending upon the level of the value addition achieved.

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    The FDI approval for electrical equipment (including computer

    software and electronics) from January 1991 to March 2004 was

    US$ 7.29 billion, which was 9.94 per cent of the total foreign

    direct investment (FDI) approved. During the same period theFDI inflow for electrical equipment (including computer software

    and electronics) was US$ 3.32 billion.

    Procedure for approval

    Once the investment in equity has been approved, the

    import of capital goods, components and raw materials or

    the engagement of foreign technicians for short duration

    does not require any additional approvals.

    Approval of Ministry of Home Affairs is not needed for hiring

    foreign nationals holding valid employment visa.

    Approval for setting up units in Export Processing Zones

    (EPZs) is given by the Board of Approvals in the Ministry of

    Commerce.

    Approval for setting up export-oriented units (EOUs) outside

    the zones is given by the Ministry of Industry.

    Approvals for setting up Electronic Hardware Technology

    Park (EHTP) and Software Technology Park (STP) units are

    cleared by the Inter Ministerial Standing Committee (IMSC)

    set-up under the Chairmanship of the Secretary, Department

    of Information Technology.

    Proposals involving foreign direct investment not covered

    under the automatic route are considered by the Foreign

    Investment Promotion Board (FIPB).

    FDI/ Foreign Technology Collaboration Agreement

    The government facilitates FDI and investment from Non-

    Resident Indians (NRIs) including Overseas Corporate Bodies(OCBs), predominantly owned by them, to complement and

    supplement domestic investment. Foreign technology induction is

    encouraged through FDI and foreign technology collaboration

    agreements. FDI and foreign technology collaborations are

    approved through automatic route by the Reserve Bank of India

    (RBI) or otherwise by FIPB.

    Automatic FDI Approval

    In pursuance of governments commitment to early

    implementation of the second phase of the economic reforms

    and with a view to further liberalising the FDI regime, all items

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    and activities are placed under the automatic route for FDI/NRI and OCB

    investment except:

    All proposals that require an Industrial License include (i) items requiring an

    Industrial Licence under the Industries (Development and Regulation) Act,

    1951; (ii) more than 24 per cent foreign equity investment for units

    manufacturing items reserved for small scale industries; and (ii) all items

    which require an Industrial Licence in terms of the locational policy notified

    by government under the New Industrial Policy of 1991.

    All proposals in which the foreign collaborator has a previous venture/tie-

    up in India.

    All proposals relating to acquisition of shares in an existing Indian company

    in favour of a Foreign/NRI/OCB investor.

    All proposals falling outside notified sectoral policy/caps or sectors

    for which FDI is not permitted and/or whenever any investor chooses

    to make an application to the FIPB and not to avail of the automatic

    route.

    Automatic Approval by RBI for Foreign Technology CollaborationAgreements

    RBI grants automatic permission for foreign technology agreement in all areasof electronics and IT provided:

    Lump sum payment of the price of the technology

    does not exceed US$2 million

    Royalty payments do not exceed 5 per cent of domestic sales and 8 per

    cent of exports. (The royalty rates are net of taxes).

    The payments are subject to an overall ceiling of 8 per cent of total sales

    over a period of 10 years from the date of agreement or over 7 years

    period from the date of commencement of commercial production,

    whichever is earlier. Application for investment under the automaticprocess is to be made to the RBI and approval is generally granted

    within three weeks.

    FIPB Approvals

    The FDI/Foreign technology collaboration agreement proposals that do not

    conform to the guidelines for automatic approval require government approval

    through the FIPB. The Government has set up a special FIPB as a fast track

    mechanism to invite and facilitate foreign investments in large projects in India,which are considered beneficial to the Indian economy but are not covered by

    the automatic approval process and norms under which SIA is authorised to

    grant investment approvals.

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    Key Domestic and Foreign Players

    Philips

    Philips in India is a subsidiary of Royal Philips Electronics of

    the Netherlands. It is promoted by Koninklijke Philips

    Electronics N V.

    Philips India Limited (PIL) is a leader in lighting, consumer

    electronics, semiconductors, domestic appliances and personal

    care with an unmatched range of products backed by superior

    design and technology. PIL also has an excellent distribution and

    after-sales service network. Philips has a plant each in Thane,

    Pune, Loni-Kalbhor, Mohali and Baroda and three plants in

    Kolkata. The revenue in the year 2004 was US$ 524 million

    and the net profit was

    US$ 22 million.

    Videocon International Ltd.

    In 1985, through a technical tie-up with Toshiba Corporation of

    Japan, Videocon International

    Limited launched Indias first world class Colour Television.Today, Videocon International Ltd. the flagship company of the

    Videocon Group, is Indias

    leading manufacturer of consumer electronic products.

    Videocon is now a global player, the first Indian company to win

    the prestigious CE approval for exporting its colour TV to

    Europe. Videocon is now entering world market with its

    operations in the Middle East, Europe, Indonesia and South

    Africa.

    It currently manufactures colour TVs, black & white TVs and

    audio products - a range of home audio systems, stereo radio,

    recorders and personal stereos. At its plant at Chitegaon and

    Aurangabad it has also undertaken complete backward

    integration to manufacture all critical and important components

    of its products, such as electronic yuners, FBTs, ATDMs

    and Deflection Yokes. The company had revenues of

    US$ 873 million in 2004.

    Mirc Electronics

    MIRC makes and markets the Onida brand of products. Today,

    apart from being a leading player in the CTV market, it also

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    manufactures other household appliances including air-conditioners, washing

    machines, DVDs, plasma television and home theatre systems. For office use,

    Onida has also introduced state-of-the-art multi-media presentation products.

    Its plant is located at Thane, Maharashtra. In the year 2005 the company hadrevenues of US$ 243 million and made a net profit of US$ 8 million.

    HCL Infosystems Ltd.

    HCL Infosystems manufactures and markets personal computers, PC servers

    and RISC/UNIX servers. It offers IT consulting, technology integration services,

    turnkey software development and functional consulting and implementation

    services for Enterprise Resource Planning. The company made a net profit of

    US$ 29 million with revenues of US$ 429 million in 2005.

    Samsung

    Samsung India Electronics Ltd., a subsidiary of the US$56 billion Samsung

    Electronics Co. Ltd., has been operating in India since 1995. It is a leading

    provider of high tech consumer electronics, home appliance, IT and telecom

    products in the country. Samsung India has set up manufacturing facilities for

    colour televisions, microwave ovens, washing machines, airconditioners, colour

    monitors and more recently, refrigerators in the country. It has a plant in

    Noida. The revenue in 2003 was US$ 715 million.

    Solectron

    Solectron Centum Electronics Limited is the leading Indian company offering

    state of art solutions for Frequency Control Products (FCP), Electronic

    Manufacturing Service (EMS) and Hybrid Micro Circuits (HMC). Solectron has

    a manufacturing unit and design centre in Bangalore and a post manufacturing

    centre in Mumbai. The EMS operation focuses primarily on the domestic

    market. For the year 2005 the revenue

    was US$ 10 million with a net profit of US$ 2 million.

    Flextronics

    Flextronics entered India in 2001 when it purchased a Motorola facility.

    Flextronics maintains a Bangalore facility with 18,000 sq ft and 297 employees.

    The products manufactured are engine management Ccrd, TV tuners,

    set top box, energy meters, cellular phone, networking cards and

    WLL wall sets.

    Jabil Circuits

    Jabil Circuit operates a 51,000 sq. ft. plant in Pimpri, which the provider took

    over from Philips in 2002. The Pimpri plant manufactures TV analog monitor

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    cards and certain audio products for Philips. All production

    today is for the Indian market. In December 2004,

    Jabil Circuit opened a 175,000-square-foot facility in

    Ranjangaon that offers printed circuit board assembly,enclosure integration, and distribution and repair services,

    along with in-region design service support. The site serves the

    consumer, instrumentation, networking, peripherals and

    telecommunications industries.

    LG

    LG Electronics India Pvt. Ltd. (LGEIL) is a wholly owned

    subsidiary of LG Electronics, South Korea. It has a plant each

    in Noida and Pune. Its products include TV, air-conditioner,refrigerator, washing machine, monitor, vacuum cleaner and

    projector. LG India Pvt. Ltd. recorded a growth of 37 per cent

    from the consumer electronics division, contributing to

    46 per cent of the total turnover in 2003.

    India will be a high growth market in the electronicssector in the medium term

    Indias entire electronics market, worth $11.5 billion in 2004,

    is expected to become one of the fast growing electronics

    markets worldwide over the next several years. This market is

    expected to grow to $40 billion by 2010 at an annual rate

    of over 20 per cent. This growth will be assisted by trends

    such as increase in contract manufacturing and increase in

    EMS and ODM.

    Contract manufacturing, an emerging trend, not only helps

    hardware product companies de-risk their business model

    but also achieve full utilisation of production facilities.

    The market for EMS is projected to be US $ 163 billionby the year 2008, while the market for ODMs is projected

    to be US$ 144 billion.

    Many key players in the sector have definite plans for their

    Indian operations

    Samsung

    Samsung plans to expand its manufacturing facility in India.

    An additional investment of US$ 15 million is planned forexpanding CTV line capacity from 1.5 million units per annum

    to 1.8 million units per annum. Samsung plans to invest over

    US$ 25 million to expand its Bangalore based R&D centre.

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    Canon India

    Canon has set itself a revenue target of approximately US$ 150 million by

    2007 with a leadership position across all product categories. Canon isbolstering its India marketing efforts with an investment of US$ 4 million in

    advertising, market research, retail expansion, in-store branding and training

    programmes.

    Electrolux

    Electrolux is in the process of sourcing components worth US$ 30 million

    from Indian manufacturers. It plans to increase the value to US$ 300 million

    by 2007.

    LG

    LG is also planning to invest over US$ 208 million in India in the next three

    years to expand the business.

    Philips

    Philips expects to invest close to US$ 150 million in India over the next few

    years.

    The confidence expressed by the players in making such growth plans for India

    reflects the potential of the Indian electronics sector. This sector is emerging

    as one of the most attractive in India, and will be key to Indias emergence as

    a global sourcing hub for products and services.

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    CONTACT FOR INFORMATION

    Information on the market and opportunities for investment in

    the electronics sector in India can be obtained from theConfederation of Indian Industry (CII), which works with the

    objective of creating a symbiotic interface between industry,

    government and domestic and international investors.

    Confederation of Indian Industry (CII)

    6, Netaji Subhas Road

    Kolkata 700 001

    India

    Tel: + 91 33 2231 5571-4,2261 0575(D)

    Fax:+ 91 33 2231 5577

    Email: [email protected]

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    DISCLAIMER

    This publication has been prepared for the India Brand Equity Foundation (IBEF).

    All rights reserved. All copyright in this publication and related works is owned by IBEF.

    The same may not be reproduced, wholly or in part in any material form (including

    photocopying or storing it in any medium by electronic means and whether or not

    transiently or incidentally to some other use of this publication), modified or in any

    manner communicated to any third party except with the written approval of IBEF.

    This publication is for information purposes only. While due care has been taken during

    the compilation of this publication to ensure that the information is accurate to the best

    of IBEFs knowledge and belief, the content is not to be construed in any manner

    whatsoever as a substitute for professional advice.

    IBEF neither recommends nor endorses any specific products or services that may have

    been mentioned in this publication and nor does it assume any liability or responsibility

    for the outcome of decisions taken as a result of any reliance placed on this publication.

    IBEF shall in no way, be liable for any direct or indirect damages that may arise due

    to any act or omission on the part of the user due to any reliance placed

    or guidance taken from any portion of this publication.

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