India Rate Card (Healthcare) 20-21bcchealthcarebranding.com/images/pdf/bcc_India_Rate Card...
Transcript of India Rate Card (Healthcare) 20-21bcchealthcarebranding.com/images/pdf/bcc_India_Rate Card...
RATE�CARD�2020-21
www.bcchealthcarebranding.com
INDIA
INDEX
Basic�-�Corporate�Logo�&�Stationery�Design�Proposal
Brand�Identity�Packages
Brochure�Design�Package
Leaflet�Design�Package
Annual�Report�Design�Package
Product�Catalogue�/�Manual�Design�Package�
Sales�Manual�Design�Package�(with�Client�Inputs)
Product�Packaging�Design
Medical�Aid�Design�
Medical�Presentation�Design�
Pop�Display�Design�
Packaging�Design
Infographics�–�Medical�explainers
Corporate�Video�for�the�brand
Product�Explainer�Videos
Concept�Card�Design
CME�Program�Branding
Films�/�Videos
Website�Package�Cost
Campaign�Creation�Proposal�
Monthly�Retainer�Packages
Doctor�Profile�Website�Proposal�
Online�Promo�Campaign
Digital�Marketing�Packages
PAGE�No.CONTENT
1
2
4
4
4
4
4
5
5
5
5
6
6
6
6
7
7
7
8
9
10
11
11
12
RATE�CARD 2020-21
Basic�-�Corporate�Logo�&�Stationery�Design�Proposal1
Package Cost Rs. 25,000/-
Towards Brand Identity Package Conceptualizing, Planning, Strategizing and Designing of
Brand Identity (Logo) on par with International standards
CD containing all the above files with the logo in various formats for all types of usgage
Brand Stationery Design master template
Identity Card Business card Letterhead Envelope Signage
Brand Identity Manual ( One Hard Copy ) It is your brand BIBLE which contains
Philosophy of Logo Color Codes in International Formats Logo Usage Guidelines with Do's & Don't's
Logo Application Mock Up
a
b
c
d
1
Brand�Identity�Packages2
Standard Corporate UltimateFeaturesS.No. On par with International Standards
Original Design - Can be Copyright Protected
Brand Stationery Design & Guidelines
Business Card
Envelope
Letterhead
Identity Card
Files / Folders
Uniform / T Shirt
Helmets / Caps
Badges
Tapes
Bags
Packaging on Carton
Brand Digital Stationery
Corporate Presentation Template
Email Signature Template
Proposal / Quotation Template
Social Media Branding Guidelines
Google+
Youtube
Blog
Brand Bible ( Brand Standard Manual)
Philosophy of Logo Design
Color Codes in International Formats
Do’s and Dont’s with Logo
Logo Application Mock Up
Logo Usage Guidelines
Neutral Combination
Usage on Glass, Wood, Stone & Acrylic
1
2
3
4
5
6
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
No
Soft Copy
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
No
Yes
Yes
Yes
Yes
No
No
Hard Copy
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Hard Copy
Yes
Yes
Yes
Yes
Yes
Yes
Yes
RATE�CARD RATE�CARD2020-21 2020-21
Standard Corporate UltimateFeaturesS.No.
HR Induction Presentation Design
Campus Recruitment Kit Design
Company Policies & Procedures Design
Final Files Delivered in CDR, JPEG, EPS, PDF & PNG
CD Containing all the above files
Training Session on Brand Guideline Implementation to the implementation team
Duration for Design Completion
Support on Usage (on Call)
Package Cost 2,00,0001,00,00050,000
9
10
11
12
13
No
No
No
Yes
Yes
No
10 Days
1 Month
Yes
Yes
Yes
Yes
No
15 Days
6 Months
Yes Yes
Yes
Yes
Yes
Yes
Yes
20 Days
1 Year
Cloud Back Up of Logo Files
Employer Branding
Offer Letter Design
7
8
Lifetime
No
Lifetime
Yes
Lifetime
Yes
32
3 Brochure�Design�Package
Brochure Design 4 pages (A4 / A5)
8 pages (A4 / A5)
Rs. 15,000/-
Rs. 20,000/-
1
2 Brochure Design
3 Additional Pages (Per Page) Rs. 800/-
4 Leaflet�Design�Package
Single Side Rs. 10,000/-
Rs. 12,000/-
1
2 Double Side
5 Annual�Report�Design�Package
Standard Package Rs. 50,000/-
Rs. 1,00,000/-
1
2 Corporate Package
6 Product�Catalogue�/�Manual�Design�Package�
Rs. 25,000/-
Rs. 800/-
1
2
Upto 20 Pages
Additional Pages (Per Page)
7 Sales�Manual�Design�Package�(with�Client�Inputs)
Rs. 50,000/-
1 Industry Insights
Documented Sales Pitch Strategy (Short & Long Pitch)
Illustrated Product Benefits
USPs of the brand
54
8 Product�Packaging�Design
Rs. 35,000/-
Rs. 10,000/-
1
2
Master Packing Design Development
Adaptation (As per Master Theme)
9 Medical�Aid�Design�
Rs. 15,000/-
Rs. 20,000/-
1
2
4 pages
8 pages
Rs. 1,000/-3 Additional Pages (Per Page)
(2D/3D Content + Medical Text Content to be provided by client)
10 Medical�Presentation�Design�
Rs. 15,000/-1
2
10 Slides
(2D/3D Content + Medical Text Content to be provided by client)
Rs. 500/-Additional Pages (Per Page)
11 PoP�Display�Design�
Rs. 20,000/-1 Per Gondola / Hanger Displays
Size will be customized as per print production requirements
RATE�CARD RATE�CARD2020-21 2020-21
76
18
TVC Package Rs. 3.5 Lacs (Starts from)
Films�/�Videos
Doctor Interview (10 Videos)
Doctor Profile + Infrastructure Photoshoot
Rs. 50,000/-
Rs. 50,000/-
(2D/3D Content + Medical Text Content to be provided by client)
12 Product�Packaging�Design
Rs. 35,000/-1 Master Packaging Design as per international standards
Includes carton pack design + label design for the product + instruction leaflet design
Rs. 10,000/-2 Adaptation Packaging Design inline with Master Packaging
Includes carton pack design + label design for the product + instruction leaflet design
(2D/3D Content + Medical Text Content to be provided by client)
13 Infographics�–�Medical�explainers
Rs. 15,000/-1 Creating informative content in visual form which is easy
to read and understand – an effective tool to explain technical / core subjects easily
Rs. 10,000/-10 sequence illustration. Per extra sequence
14 Corporate�Video�for�the�brand
1 Covering the brand story – milestones, values, infra, team, market presence, products, accolades and interview of key people.
Rs. 5 Lacs (Starts from)
(The above cost is applicable for one day video shoot. The cost may vary if shoot has to cover multiple locations which increases number of days or if special animation effects are required)
15 Product�Explainer�Videos
1 Explainer videos are 2D animation videos that explain the product benefits with voice and music. 60 sec animation Rs. 75,000/-
16 Concept�Card�Design
1 Concept card marketing is an approach wherein interest inducing series of concept cards are created around the product features/ benefits to deliver the message. 10 Cards
Rs. 30,000/-
17 CME�Program�Branding
1 Concept design for the program with one major design and subsequent adaptations for invite, venue branding, event promotion, awards design, presentation templates, event collateral and post event coverage report design
Rs. 50K - Rs. 1 Lac
RATE�CARD RATE�CARD2020-21 2020-21
8
19 Website�Package�Cost
Standard Corporate
Max 15
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
10
3
Yes
No
No
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
25
10
Yes
No
No
No
20 Days
Max 50
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
50
Unlimited
Yes
Yes
Yes
Yes
30 Days
Max 75
UltimateFeatures
Mobile Responsive
No. of Pages
Industry / International Standards
Testing
User Friendly Navigations
Attractive Home Page
Elegant Design
Medical Content Writing (Base Content to be provided by client) 300 words per page
Competition analysis
Visuals from Shutter stock images
Lead generation forms
One time on page SEO
One time off page SEO
Website Maintenance after handover
Text Animation Video with music
Social Media Account Creation (FB, Twitter, G+, Pinterest)
Package Cost 1,50,00075,00040,000
10 Days
Towards campaign strategising, conceptualising, designing and arriving at the core campaign communication which captures the essence of the product / service and connects well with the desired target audience.
Campaign�Creation�Proposal�20
Package Cost Rs. 1,00,000/-
9
Tone Setting
Catch Phrase Creation
Template Creation for the campaign
Images Suggestion
Campaign Creative Extension Plan for Online & Offline
Adaptations for Online & Offline (Adaptations services to be utilised within 30 days period)
RATE�CARD RATE�CARD2020-21 2020-21
21 Monthly�Retainer�Packages
01.�Standard�Retainer�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM
02.�Corporate�Retainer�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM
03.�Ultimate�Retainer�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM
04.�Agency�Partner�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM
05.�Agency�Partner�+�Packagea. Designing b. Development + Maintenance c. Digital SEO + SMM
Rs. 50,000
Rs. 1,00,000
Rs. 2,00,000
Rs. 5,00,000
Rs. 10,00,000
22
Standard
Yes
Yes
Yes
Yes
Yes
Yes
1
Max 4
One Time Development
Mobile Responsive
No. of Pages
Industry / International Standards
Testing
User Friendly Navigations
Attractive Home Page
Elegant Design
Online Appointment Form
Rs.25,000One Time Package Cost
Doctor�Profile�Website�Proposal�
1110
1. Single Page Campaign Site
- Clear and precise sales communication - Quick Details about the offers and packages offered
- Lead Form linked to your email id for immediate call back - Offer duration mention
- Success Stories ( if you may prefer to share) - Contact Details
2. Leaflet 3. Standee 4. Poster 5. Print Ad / Emailer
6. Social Media Adaptation
Facebook - Cover Page + 5 Posts Twitter - Cover Page + 5 Posts ( fb follow up)
Youtube - Cover Page + 1 video post Google + - Cover Page + 5 Post (fb follow up)
7. Text Animation Video
Online�Promo�Campaign23
Package Cost Rs. 50,000/-
RATE�CARD RATE�CARD2020-21 2020-21
24 Digital�Marketing�Packages
Corporate UltimateFeatures
A. Keywords Plan
B. Initial Analysis
1. Website Analysis
2. Duplicate Content Check
3. Keywords Analysis
C. Onpage Optimization
1. Meta tag optimization
2. Images all tags updation
3. Google webmaster tool set up (if not added)
4. Google Analytics tools set up (if not added)
5. XML Sitemap Updation
6. Robots.txt file updation
7. Page Speed Optimization
8. Internal link Structuring
9. Check Mobile Usability
10. Add Custom 404 page(in not created)
11. 301 Redirection
4. Competitor Analysis
5. Broken Link Check
12. IP canonicalization
13. URL Canonicalization
14. Social Media Link Optimization
15. Add Favicon
Standard
10 Keywords
Yes
Yes
Yes
Yes
Yes
Yes
10 Pages
20 Images
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
Yes
Yes
Corporate UltimateFeatures Standard
D. Local Listing
1. Add your Business in Google my Business
Seo Ranking Report
2. Company Profile Listing
E. Monthly Reporting
F. Social Media Marketing
G. Regular Activity (Monthly Basis)
Traffic Analysis Report
1. Facebook Account Creation
1. Cover Image Design
2. Creative Post (Relevant to your Business)
3. Video Post
4. Motivational Post
5. Special Day Post
2. Twitter Account Creation
3. Google+ Account Creation
4. Pinterest Account Creation
5. Youtube Channel Creation
6. Linkedin Page Creation
7. Slideshare Account Creation
6. Infographics Design
7. Presentation Sharing
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
5
1
2
If Required
0
0
3-5 listings
Yes
1
Package Cost 1,50,00075,00035,000
Yes
Yes
Yes
5-10 listings
Yes
Yes
Yes
Yes
Yes
Yes
Yes
2
10
3
5
If Required
0
1
25 Keywords
Yes
Yes
Yes
Yes
Yes
Yes
25 Pages
50 Images
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
40 Pages
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
50 Keywords
100 Images
Yes
4
15
5
8
If Required
2
3
10-15 listings
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
1312
RATE�CARD RATE�CARD2020-21 2020-21
INDIA | U.A.E. | SRI LANKA
www.bcchealthcarebranding.com
+91 74 49 27 47 47
Corporate Office: No 32A, (Directly opp. Chennai Trade Centre), Mount Poonamallee Main Road,
Nandambakkam, Chennai - 600089, Tamil Nadu.
Taxe
s as
app
licab
le