India opportunity
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Think Global, Act Local How to Reach 1.2 Billion New Customers
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Trečiadienį, kovo 9 dieną, 13:00 val. Klaipėdos mokslo ir technologijų parko posėdžių salėje vyko susitikimas su KMTP įsikūrusia Indijos marketingo konsultacijų įmone . Renginio metu atstovas iš Indijos, UAB „Janus Ventures" direktorius Lord Brar skaitė pranešimą, kuriame pristatė verslo galimybes Indijoje.
Transcript of India opportunity
Think Global, Act Local
How to Reach 1.2 Billion New Customers
ABC of Indian Culture
1.2 Billion People - 28 Different Markets.
Divisions: Region, Language, Castes and Culture.
Yet – Indians are Extremely Patriotic. The Sense of Indian-ness Prevails In General.
Joint Family and How People Make Decisions.
Analysis of Market: Rich, Middle Class and Poor.
What all this means for Foreign Companies?
More Facts about India
India is a Volume Market – You have to have a different mindset about the numbers.
Bureaucracy and Corruption – What to Do?
The Importance of Trust and Personal Relations.
The Small Retailers Who Can Make or Break You.
India Set for Mobile Boom.
India could become the first “truly mobile digital society”, with ad agencies, brand owners and media companies all expected to play a key role in such a process.
– McKinsey
Mobile Penetration
752 Million Mobile Phone Subscribers (Feb 2011)
81 Million Broadband Subscribers (2010).
Super Cheap + Excellent Access to People.
How to use this to Your Advantage.
Facts About Mobile in India
Big Players: Airtel, Vodafone (Hutch), Aircel, Tata (CDMA) / DoCoMo, Reliance (CDMA+GSM).
Virgin has a cobranding deal with Tata – that is interesting.
India is GSM Country – Cheap Phones, No Contracts, Pre-Paid Cards Rock! Smart Phones Growing.
Completely a Volume Market + Big Obsession for Value Added Services (Status Symbol for Some).
…And we still don’t have 3G Network!
Media Consumption
TV Channels + Bollywood: Soap Operas, Reality TV and 24/7 News Channels (Star News, Aaj Tak etc.).
Newspapers: Regional and National Papers.
Magazines: Gossip Magazines + News.
Radio: The Brand-New Old-Medium.
Outdoor Ads + Sponsorships.
Internet in India
Big on Social Networking: College Generation.
Spending Time Online for Fun + Working.
Ecommerce is Still Nascent Except Travel and Inward-Gifts to India.
Rediff, Web18, Indiatimes, Orkut, Facebook etc.
English is De-Facto Standard.
Live Christmas Every Month: A Billion Celebrations.
People Still Don’t Trust Online. Yet, there are ways.
Cash is King. Credit Cards, Debit Cards, Online Bank Payment are Very Rare. We Use Cheques!
Personal Relation and Trust Matters a Lot.
Being a Foreigner (Racial Bias) = Awesome!
Opportunities in India
Media, Travel, Luxury, Brands, Food, Alcohol etc.
How to Intrude the Indian Market.
The Potential is Endless: Are You Ready to Seize the Opportunity Before others Do?
