India Online Landscape 2012
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India Online Landscape 2012
What’s NextBigWhat for India's Internet?
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How many Indians are online?
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What does it mean if there are 120 million Indians online?
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Who are they?
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Where are they from?
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What do they do online?
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Most searched people on Google
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Top 7 Social Media Sites in India
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Most email users from India use Google or Yahoo.
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Mobile browsing has 56 % share compared to 44 % of Desktop Internet users
Most Indians use Google's Chrome, followed by Firefox and IE
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Opera is a favorite mobile web browser. Followed by UC Browser & Nokia.
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Apple launched iTunes Music store Flipkart launched Digital Music Store Flyte Hungama raised money from Intel Capital Dhingana raised $7 million from Lightspeed & others
Physical music is dead. Wait. Dying.
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E-‐books are at an early stage • August
o Amazon launched Kindle store in India and partnered with a distributor to sell Kindle. It also opened up Kindle direct publishing for India.
• September o Micromax launched Funbook Infinity with digital content from McGrawHill,
Everonn, Pearson and VriS. Other brands launched similar tablets. o Leading offline retailer, Landmark launched e-‐books on its online store with
about 50 categories. • October
o Amar Chitra Katha said its going digital. It launched its iPhone app and is planning to launch a device agnosSc plaWorm.
• November o Flipkart started selling E-‐books through Flyte, its digital store. o UK Publisher Pearson launched bundled educaSon in tablets in India
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Will Indians buy eBooks?
NBW Poll shows • 45% prefer physical copies ONLY.
• 20% prefer to buy ebook ediSon ONLY.
• 35% will switch from physical to ebook ediSons, if you get some major discounts.
There are 25 mn e-‐book readers in India. Over half of them are male. Nearly 34 % of them are aged between 25-‐ 34. They mostly live in ciSes-‐ Bowker Research.
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An Internet explosion is in the making
• Government to distribute millions of free Internet enabled smartphones to the poor at a cost of Rs 7,000 cr (~$1.28 billion)
• Hundreds of thousands of low cost tablets to be distributed to schools and colleges at a subsidised price.
• Indian government’s ambiSous plan to provide low cost tablet hit 2 million pre-‐orders in January.
• Government to connect 2.5 lakh gram panchayats with broadband within 16 months.
• India emerged as the 2nd largest base of mobile only Internet generaSon aher South Africa across the globe.
• Top official Sam Pitroda hosts press conference on Twiker for the first Sme. • Startup Village in Kerala gets 1 GBPS Internet connecSon to become the first to
have Internet this fast.
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Team NextBigWhat.com. Dec 2012