India Online Food Ordering and Delivery Market Size 2025

FY2015-FY2025

MARKET INTELLIGENCE . CONSULTING

INDIA ONLINE FOOD ORDERING AND DELIVERY MARKETForecast & Opportunities

www.techsciresearch.com

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Scope of ReportProduct of Interest (POI): Online Food Ordering and Delivery

Online food delivery is a service in which a store or restaurant delivers food to a customerupon the customer placing an order through the restaurant’s website or application.Delivered items include drinks, food and desserts, etc. “INDIA ONLINE FOOD ORDERINGAND DELIVERY MARKET” is anticipated to register a steady growth during the forecastperiod, owing to the several benefits it provides, such as food delivered to the doorstep ofthe customer, various payment options, attractive discounts, rewards and cashback offers.

Review Period

FY2015 – FY2018

Base Year

FY2019

Estimated Year

FY2020

Forecast Period

FY2021 – FY2025

Year Range

Market Segmentation

OPERATION TYPE

• Food Aggregators

• Restaurant-based

SOURCE

• Online

• Mobile App

• Web

• Offline

PAYMENT

• Mobile Wallet

• Card Payment

• Cash on Delivery

• NetBanking

REGION

• North

• East

• West

• South

INDIA ONLINE FOOD ORDERING and

DELIVERY MARKET

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Table of Contents

S. No. Contents Page No.

1. Online Food Ordering and Delivery: Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Brand recall (Unaided and Aided)

4.2. Willingness to spend

4.3. Factors influencing purchase decision

4.4. Media consumption to gain knowledge about the online food delivery type

4.5. Influence of social media on purchase decision

5. India Online Food Ordering and Delivery Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Operation Type [Food Aggregators and Restaurant-based]

5.2.2. By Source [Online (Mobile App and Web) and Offline]

5.2.3. By Payment [Mobile Wallet, Card Payment, Cash on Delivery and NetBanking]

5.2.4. By Region [North, East, South and West]

5.2.5. By Company (FY2019)

5.3. Market Attractiveness Index [By Operation Type, By Source, By Payment and By Region]

6. India Food Aggregators Online Food Ordering and Delivery Market Outlook


6.1.1. By Value


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Table of Contents

S. No. Contents Page No.

6.2.1. By Source

6.2.2. By Payment

6.2.3. By Region

7. India Restaurant-based Online Food Ordering and Delivery Market Outlook


7.1.1. By Value


7.2.1. By Source

7.2.2. By Payment

7.2.3. By Region

8. Price Point Analysis

9. Market Dynamics

9.1. Drivers/Opportunities

9.2. Challenges/Restraints

10. Market Trends & Developments

11. Policy & Regulatory Landscape

12. India Economic Profile

13. Impact of COVID-19 on India Online Food Ordering and Delivery Market

14. Competitive Landscape

14.1. Competition Outlook

14.2. Company Profile (Leading Companies)

15. Strategic Recommendation

16. About Us & Disclaimer

55 © TechSci Research

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in India Online Food

Ordering and Delivery Market, overall market

size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about India Online Food Ordering

and Delivery Market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India Online Food Ordering and Delivery

market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors. The

study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve

sustainability in India Online Food Ordering and Delivery market.

Methodology Followed for Calculation of Market Size:

Market size, in terms of value, for the year FY2019 was calculated based on information collected through exhaustive secondary

research and primary surveys with various key opinion leaders/stakeholders, such as Online Food Ordering and Delivery

companies/suppliers, distributors and retailers.

The team interviewed more than 40 stakeholders in India Online Food Ordering and Delivery market to obtain the overall market

size during FY2015-FY2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market

size was averaged out, to arrive at the market size data for FY2015-FY2019.

Respondents were asked about the current and future market growth rates, in addition to market shares by operation type, by

source, by payment and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise

revenue shares generated across various segments were considered to arrive at the final revenue shares. Revenue shares

generated across various segments were further triangulated from other stakeholders depending upon the type of Online Food

Ordering and Delivery.

Methodology Followed for Calculation of Market Shares:

Market shares by operation type, by source, by payment, by region and by company were calculated based on the responses

received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue

generated from various types of Online Food Ordering and Delivery. The final shares were calculated by taking the geometric mean

of the responses gathered from key opinion leaders after eliminating the outliers.



Methodology Followed for Forecasting:

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey

results in SPSS/Tableau Software.

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

India Online Food Ordering and Delivery market, TechSci Research used various forecast techniques such as:

o Moving Average

o Time Series Analysis

o Regression Analysis

o Econometric and Judgmental Analysis

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci

Research also used the impact analysis during short, medium and long-term period to estimate the demand and to reach accurate

market numbers. It should be noted that the figures compiled are only for the organized market including market share data.



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci

Research also used the impact analysis during short, medium and long-term period to estimate the demand and to reach accurate

market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Zomato Media Private Limited

▪ Bundl Technologies Private Limited

▪ Pisces Eservices Private Limited

▪ Faaso's Food Services Private Limited

▪ Foodvista India Private Limited

▪ Food Panda

▪ TechSci Research Proprietary Database & Knowledge Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

▪ Ministry of Commerce and Industry

▪ Federation of Indian Chambers of Commerce & Industry

▪ National Restaurant Association of India (NRAI)

▪ Proprietary Database

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Industry Brief

According to TechSci Research report, “India Online Food Ordering and Delivery Market By Operation Type, By Source, By Payment,

Competition, Forecast & Opportunities, 2024”, India online food ordering and delivery market is predicted to grow at a CAGR of over 7% on the

back of rising disposable income, increasing penetration of internet and usage of smartphones. Moreover, restaurants and cafes are showing

inclination towards online sale of their food items as it significantly reduces operational overheads.

In terms of payment, India online food ordering and delivery market is categorized into mobile wallet, card payment, cash on delivery and

netbanking. Among these payment modes, cash on delivery dominated India online food ordering and delivery market in 2018. The growth of

cash on delivery payment category can be attributed to the fact that people, in India, while making online payments, are skeptical of the process

and mechanism they have to go through while making a payment online. However, with increasing security features being provided by various

banks while making online transactions is gaining customer’s trust which is anticipated to increase the market share of other payment methods.

The card payment category is predicted to grow at a decent pace during forecast period owing to increasing preference towards using plastic

money, after the government’s announcement of incentives on the use of debit/credit cards in the country wherein, service charges and

surcharge will not be applicable while making payment through debit/credit cards. Moreover, reward points and grace period are other factors

encouraging the use of card payment in India.

Regionally, India online food ordering and delivery market is categorized into North, South, East and West. Among the regions, the southern part

of the country accounted for a significant portion of the Indian market in 2018. The growth of the southern region is due to the presence of large

number of students and working professionals from other regions of the country.

“India online food ordering and delivery market is expected to offer tremendous potential for growth over the course of next five years. The

growth of the market is majorly due to the discounts, cashbacks, coupons and deals that a user can avail while ordering food online. Moreover,

growing investments in online food ordering and delivery market is further positively influencing the growth of the market.” said Mr. Karan Chechi,

Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

FY2015 FY2019 FY2020E FY2025F

India Online Food Ordering and Delivery Market Size, By Value, FY2015–FY2025F (USD Million)

CAGR BY VALUE: XX% CAGR BY VALUE: XX%

India Food Aggregators Online Food Ordering and Delivery Market Share, By Source, By Value, FY2015–FY2025F

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

FY2015

FY2016

FY2017

FY2018

FY2019

FY2020E

FY2021F

FY2022F

FY2023F

FY2024F

FY2025F

Online Offline

100%25%

20%

17%

12%

8%7%

4%

7%

Total Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Others

India Online Food Ordering and Delivery Market Share, By Company, By Value, FY2019

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Report Name: INDIA ONLINE FOOD ORDERING AND DELIVERY MARKETForecast & Opportunities

FY2015-FY2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

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India Online Food Ordering and Delivery Market Size 2025

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