India Baby Care Products Market is projected to grow at a CAGR of more than 15% during 2020 – 2025
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MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com INDIA BABY CARE PRODUCTS MARKET FORECAST & OPPORTUNITIES 2015 – 2025
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India baby care products market is projected to grow at a CAGR of more than 15% during 2020 – 2025. Growth of baby care products market in India can be attributed to increasing number of working women, rising birth rate and growing number of dual income families across the country. The country’s baby care products market is categorized into Toiletries, Personal Care, Food & Beverages and Others. Toiletries segment holds the largest share in the market, followed by the Personal Care segment. Both, Toiletries and Personal Care product categories, are expected to witness strong growth in the coming years, and consequently, continue their market dominance through 2025.
Rising investments on research & development activities by leading baby care product players are expected to positively influence the market in the coming years. South region dominated the country’s baby care products market in 2019, however, the North region is expected to emerge as the fastest region during the forecast period.
Some of the major players operating in the country’s baby care products market include Johnson & Johnson Private Limited, Procter & Gamble Home Products Private Limited, Unicharm India Private Limited, Nestle India Ltd , The Himalaya Drug Company, Nutricia International Pvt Limited, Me & Moms Private Limited, Rhea Retail Pvt Ltd, Artsana India Private Limited, and Mead Johnson Nutrition (India) Private Limited.
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Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
• To analyze and forecast the market size of India baby care products market.
• To classify and forecast India baby care products market based on category, by age, regional distribution and company.
• to identify drivers and challenges for India baby care products market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India baby care products market.
• To conduct pricing analysis for India baby care products market.
• To identify and analyze the profile of leading players involved in the India baby care products market.
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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of baby care product manufacturers operating in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and the presence of all major manufacturers across India.
TechSci Research calculated the market size of the India baby care products market using a bottom-up approach, wherein data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Baby care product manufacturers, suppliers, distributors and other stakeholders
• Organizations, forums and alliances related to baby care products
• Government bodies such as regulating authorities and policy makers
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India baby care products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• Market, By Category
o Toiletries
o Personal Care
o Food & Beverages
o Others (Feeding & Nursing Products, Bathing Accessories, etc.)
• Market, By Distribution Channel
o Store Based Retail
o Non-Store Retail
• Market, By Age
o 0-12 Months
o 13-24 Months
o 24-48 Months
• Market, By Region:
o South
o North
o West
o East
About Us :
TechSci Research is a research based management consulting firm providing market research and advisory solutions to its customers worldwide, spanning a range of industries.
TechSci Research’s core values are value, integrity and insight. Led by a team of dynamic industry experts, TechSci Research provides its customers with high value market research and advisory services that helps them identify new market opportunities, growth engines and innovative ways to capture the market share. As a result, TechSci’s client leads rather than follow market trends. Not bound by legacy, TechSci’s cutting-edge research model leverages its decades of research knowledge and an increased use of technology as engines of innovation to deliver unique research value. Provided as an alternative to traditional market research, TechSci Research reports do not just deliver data and knowledge rather highlights the insights in a more usable and interactive format for its clients.
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Transcript of India Baby Care Products Market is projected to grow at a CAGR of more than 15% during 2020 – 2025
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
INDIA BABY CARE PRODUCTS MARKETFORECAST & OPPORTUNITIES
2015 – 2025
2
Scope of ReportProduct of Interest (POI): Baby Care Products
Review Period
2015 – 2018
Base Year
2019
Estimated Year
2020
Forecast Period
2021 – 2025
Year Range
India baby care products market is expected to grow at a robust CAGR during 2020 –2025. Growth of baby care products market in India can be attributed to increasingnumber of working women, rising birth rate and growing number of dual income familiesacross the country. Based on product type, country’s baby care products market iscategorized into toiletries, personal care, food & beverage and others.
BABY CARE PRODUCTS MARKET
Market Segmentation
PRODUCT
• Toiletries
• Personal Care
• Food & Beverage
• Others
REGION
• North
• West
• South
• East
DISTRIBUTION CHANNEL
• Store Based Retail
• Non-Store Retail
AGE
• 0-12 Months
• 13-24 Months
• 24-48 Months
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S. No. Contents
1. Baby Care Products: An Introduction
2. Research Methodology
3. Executive Summary
4. Voice of Customer
5. India Baby Care Products Market Outlook
5.1. Market Size & Forecast
4.1.1. By Value
5.2. Market Share & Forecast
5.2.1.By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.))
5.2.2. By Distribution Channel (Store Based Retail and Non-Store Retail)
5.2.3. By Age (0-12 Months, 13-24 Months, 24-48 Months)
5.2.4. By Region
5.2.5. By Company
5.3. Market Attractiveness Index
6. India Baby Toiletries Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
Table of Contents
4
S. No. Contents
6.2.1. By Type (Diapers, Baby Wipes, Others (Diaper Changing Pads, Potty Chair & Seats, etc.)
6.3.2. By Distribution Channel (Store Based Retail and Non-Store Retail)
6.3. Product Benchmarking
7. India Personal Care Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Category (Hair Care, Skin Care, Others (Oral Care, Grooming, etc.)
7.2.2. By Distribution Channel (Store Based Retail and Non-Store Retail)
7.3. Product Benchmarking
8. India Baby Food & Beverage Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1.By Category (Baby Food Cereals, Baby Milk Products, Others (Snack food, Porridge & Puree, Nutritional Supplements, etc.)
8.2.2. By Distribution Channel (Store Based Retail and Non-Store Retail)
8.3. Product Benchmarking
Table of Contents
5
S. No. Contents
9. Supply Chain Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
15. Strategic Recommendations
16. About Us & Disclaimer
Table of Contents
RESEARCH METHODOLOGY
7
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the India baby care
products market, overall market size and segmental
market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary
and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the India baby care products market.
Data
Collection
Data Filter
& AnalysisResearch &
Intelligence
Actionable
InsightsBusiness
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India baby care products market. The team has analyzed the
outlook of various segments of this market, while considering the major influencing factors such as increasing number of working women, rising birth rate
and growing number of dual income families across the country. The study includes market forecasting, which would enable our clients to take better
decisions while planning their strategy to achieve sustainability in India baby care products market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary
research and primary surveys, with various key opinion leaders/stakeholders, such as baby care products manufacturer and supplier companies, channel
partners, end users, industry experts, and other industry participants.
• The team interviewed more than 12 – 15 baby care product manufacturer and supplier companies, 45 – 50 end users, and 8 – 10 industry experts and
other value chain stakeholders in the India baby care products market to obtain the overall market size from 2015 to 2019, which was validated by the
Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.
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Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by age, by
region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated
across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by product type, by distribution channel, by age, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various
segments of baby care product market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion
leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India baby care
products market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
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Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium, and long-term period to estimate the demand and to reach accurate market numbers. It should be noted
that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ Johnson & Johnson Private Limited
▪ Procter & Gamble Home Products Private Limited
▪ Unicharm India Private Limited
▪ Nestle India Ltd
▪ The Himalaya Drug Company
▪ Nutricia International Pvt Limited
▪ Me & Moms Private Limited
▪ Rhea Retail Pvt Ltd
▪ Artsana India Private Limited
▪ Mead Johnson Nutrition (India) Private Limited
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Statista
▪ News Dailies
▪ Credible Paid Databases
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INDUSTRY BRIEF
According to a recently released TechSci Research report, “India Baby Care Products Market By Product, By Distribution, By Age, By Region,
Competition, Forecast & Opportunities, 2025”, the baby care products market in India is projected to grow at a CAGR of more than 15% during 2020-2025
on account of increasing number of working women, rising disposable income, increasing birth rate and a growing number of consumers becoming more
aware about the benefits of using baby care products. Moreover, rising urbanization and fewer children per household are few other factors that are
expected to positively influence the country’s baby care products market during the forecast period.
Based on distribution channel segmentation, the baby care products market in India is categorized into Store-Based Retail and Non Store-Based Retail.
Store-Based Retail accounted for the majority share in India baby care products market in 2019, and this trend is expected to continue during the forecast
period. However, the Non Store-Based Retail segment is expected to witness faster growth until 2025, result in marginal decline in the market share of
Store-Based Retail segment over the next five years. The country’s baby care products market is further segmented, on the basis of product segments, into
Toiletries, Personal Care, Food & Beverages and Others. Toiletries segment holds the largest share in the market, followed by the Personal Care segment.
Top companies operating in India baby care products market include Johnson & Johnson Private Limited, Procter & Gamble Home Products Private
Limited, Unicharm India Private Limited, Nestle India Ltd , The Himalaya Drug Company, Nutricia International Pvt Limited, Me & Moms Private Limited,
Rhea Retail Pvt Ltd, Artsana India Private Limited, and Mead Johnson Nutrition (India). “India baby care products market is anticipated to grow at a robust
pace due to growing popularity of baby care products on account of rising consumer awareness and concerns towards baby care, increasing number
working women and high-end product quality. Middle and upper middle income consumer segment in urban areas continues to be the target consumer
segment of the leading players operating in India baby care products market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
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SAMPLE DATA - SNAPSHOT
5.006.00
7.008.00
9.0010.00
11.0012.00
13.0014.00
15.00
2015 2019 2020E 2025F
By Value (USD Million)
India Baby Care Products Market Size, By Value (USD Million), 2015–2025F
CAGR BY VALUE : XX% CAGR BY VALUE : XX%
India Baby Care Products Market Share, By Product, By Value, 2015–2025F
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Toiletries Personal Care Food & Beverage Others
India Baby Toiletries Market Share, By Type, By Value, 2015–2025F
33%33%33%33%33%33%33%33%33%33%33%
33%33%33%33%33%33%33%33%33%33%33%
34%34%34%34%34%34%34%34%34%34%34%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Diapers Baby Wipes Others
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Report Name: INDIA BABY CARE PRODUCTS MARKET
FORECAST & OPPORTUNITIES2015 – 2025
About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or
complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.
However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results
obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together
with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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