LENS LEveraging anti-social Networking against Spam (Introduction)
India Against Spam
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Transcript of India Against Spam
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India Against SpamA social initiative against mobile spam
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Problem• Mobile revolution in India led to sharp decline in cost of SMS/Call
• It makes sense to advertise on mobile.
• Spam SMS and calls.
• Gross infringement of customer’s privacy.
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Solution(by TRAI)• All tele-marketeers should register with TRAI.
• Customers can register for DND(Do Not Disturb).
• If even after registering, they get spam, they can file a complaint by:• Noting down details – date, time, content, etc.• Create a SMS with a very complex format.• Send to 1909
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Problem with solution• Too much effort.
• The format is too complex. Almost impossible to get the format correct while typing.
• Each operator has his own implementation of operator.
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Features• Free.
• No ads.
• Single tap reporting of spam SMS/Call.
• Automatically identifies operator/circle and applies the correct format according to your operator.
• Registering for DND directly from app.
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DEMO
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Auto-identification
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Single tap to report
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Confirmation
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Registering for DND
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Settings
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Some reviews• “Exceptional application I'm willing to pay for this app. The creator has
done a huge contribution to society by creating this application.” – Raj Shekharan
• “Excellent App. 5 Stars. Would give more if i had ! Excellent app, very well thought and easy to use. I have been using for last 3 months and find it so good. Not only helps reporting spam easy, also makes deleting junk SMS so easy.” – Shailesh Mishra
• “Awesome Very handy app. I got many confirmations from Airtel that unregistered numbers sending SMS and making calls have been disconnected.” – Chetan B
• “Excelent! I give 5/5 for such a great thought. Every indian android user has to have this app.” – Pratap Singh
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Appeal• A spammer is fined for each offence and disconnected after 6th
offence.
• Which means, more people report, more chances of spammer going out of business.
• 4000 current users. 4.74/5.00 rating.
• Need many more to reach critical mass.
• Have the potential to eradicate mobile spam from India. For good.