India - a close look at a mobile 1st economy - Daniel Neumann, ClicksMob

ClicksMob | December 15th 2015

India – a close look at a mobile first economy

Daniel NeumannVP Business Development & StrategyClicksMob Inc.


About Us1.Mobile Performance Platform

2.+500 Advertisers

3.+8000 traffic sources

4.World wide traffic in all platforms5.

Proprietary technology

3


Sorry… Not a Taj Mahal Presentation

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India at a Glance

Know Your Customer

Mobile is Booming

Fueling Growth

Start Up Money Pouring

Ecommerce Leading the Way

Challenges

What’s in it for you?

Summary

Agenda

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India at a Glance• 1.3 Billion people• 67% Rural, 33% Urban• ~ 20% internet penetration• 225 Million are on mobile• By 2016, India will replace the US as the 2nd largest

smartphone market in the world• Android dominated market (90%)• Google Play’s 3rd largest market by downloads


Know Your Customer

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• 60% below 30• 30% of population

below poverty line• Many are multilingual• Price sensitive• Receptive to ads• 1st digital experience• Average user has 17

apps installed• 3 hours a day


• Mobile shipments growing (28.3 Million in Q3 2015)• Fastest growing app market in the world (131% growth

YOY on usage)• 950 Million mobile active connections• 9 Billion downloads in 2015 (!!!)• Some companies even go app-only

India’s Mobile is B O O M I N G


• Young population• A growing middle class• Availability of low cost smartphones, large screens• Improved infrastructure and connectivity, growing

coverage• Digital India government initiatives• 4G as a tipping point• 2nd largest Android developer community• Mobile app economy as a source of employment• Start ups boom

Fueling Growth


• $7.3 Billion invested in Indian startups YTD

• Relatively easy to raise capital

• 18,000 startups valued at $75 Billion

• Employing 300,000 people

• Ecommerce growth paving the way for more

Start Up Money Pouring into India

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E-commerce Leading the Way• E-Commerce• Messaging• Gaming• Social• Mobile wallets• Personalization• Travel• Transportation• Streaming music• Entertainment

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Omni-Channel Marketing

Apps are Everywhere


Taking an Important Role in Daily Life

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Mobile Ad Spend is Growing, Fast!

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Open to International Business

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Challenges – It’s Not All Rosy

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Monetization is a challenge

Payments obstacles

In-App purchases

limited

Low performance /

Storage

Poor infrastructure

Expensive data plans

Culture gap Cash driven economy

High un-install rates


What’s In It For Me – Don’t Ignore India• Highly untapped market• Enter a booming market with immense room for growth• Start up mode with appetite for innovation• International apps can make it BIG (80%)• Game developers – India represents a blue ocean of

opportunities• Utilize India to test drive

your product – affordable and scalable• Leverage Indian talent


Summary

The world is moving to mobile - India is leading

The Indian mobile app market represents a rare opportunity for massive download growth

Industry is still in infancy - an opportunity to penetrate a booming market

Get inspired by innovation17

India - a close look at a mobile 1st economy - Daniel Neumann, ClicksMob

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