Indi Fusion-Marketing
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Transcript of Indi Fusion-Marketing
7/18/2019 Indi Fusion-Marketing
http://slidepdf.com/reader/full/indi-fusion-marketing 1/23
INDI-FUSION
esi Way to Global Entertainme
7/18/2019 Indi Fusion-Marketing
http://slidepdf.com/reader/full/indi-fusion-marketing 2/23
y
WHY DANCE?
• An integral part of our Indian Culture
• Embedded in our genes
• Waiting interest in Gen-Z
• Unies people from !aried "ulturalba"#grounds
7/18/2019 Indi Fusion-Marketing
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7/18/2019 Indi Fusion-Marketing
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WHY $U%I&N?
- 'ime is "(anging and so are t(e people- Culture s(ould not be forgotten
- $usion is t(e )a* to go
7/18/2019 Indi Fusion-Marketing
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WHY WE?• - +eople unied b* passion for dan"e• - ,e!i!e t(e d*ing forms of dan"e
7/18/2019 Indi Fusion-Marketing
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oard of .entors
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Understanding Competition
• Entr* arriers – Creating brand image
– ringing toget(er a group of dan"ers
– Distinguis(ing from "ompetition• .obilit* arriers
– ridging gap bet)een "lassi"al and )esternst*les
– ringing toget(er generations – Urban and rural di!ide
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Understanding
Competition• Cost %tru"ture – %tudio
– +erforman"e
– .ar#eting – C%,
• Degree of globalisation – +re!alent "ultural dan"e forms
– Establis(ed dan"e troupes
7/18/2019 Indi Fusion-Marketing
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.ar#et %ur!e*
,ating of / Ho) "ustomers)ould li#e to spend t(eir
)ee#end ?012 .o!ies
32 .usi"
42 'ele!ision
52 '(eatres6 WesternDan"e6 Classi"al Dan"e
7/18/2019 Indi Fusion-Marketing
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Ho) "ustomers )ould li#e to
spend t(eir )ee#end ?
789
1:9
119
89
89 89
1st Option
.o!ies
.usi" Con"ert 'ele!ision
'(eatre
Classi"al Dan"e
Western Dan"e
119
449449
119
8989
2nd Option
.o!ies
.usi" Con"ert 'ele!ision
'(eatre
Classi"al Dan"e
Western Dan"e
7/18/2019 Indi Fusion-Marketing
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Competitors
Movies
Msi! "on!ertsOt#er Dan!e Stdios
$elevision$#eatre
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Competitors
Dan!e "lassi!al Western Fsion
Competitors ;ala#s(etraNat*ala*aC(ar#ulaDan"e
A"adem*
<o(n ritto=s,aa"#
A"adem*%pringboots
?
7/18/2019 Indi Fusion-Marketing
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Into t(e future
• Dan"e studios in pla"es all o!er t(e )orld topromote Indian "ulture
• Conglomeration of international dan"ers topromote globalisation of !arious "ultures oft(e )orld
• 7D Dan"e performan"es > Emplo*ingte"(nolog* for audien"e engagement
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.ar#eting En!ironment
Dan"e "ompanies re!enue in 315 is e@pe"ted to be % 2&2 billion
7/18/2019 Indi Fusion-Marketing
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.ar#eting En!ironment
Dan"e "ompanies re!enue is e@pe"ted to gro) annuall*at a rate of 2&'(
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.ar#eting En!ironment
Title
Percent
of
Workfor
ce
Management Occupations 4%
Chief Executives 0%
General and Operations Managers 2%
Arts, Design, Entertainment, Sports, and Media Occupations 5%
Actors 8%
Musicians and ingers 2!%
!ood Preparation and Ser"ing #elated Occupations $%
Personal are and Ser"ice Occupations &%
Sales and #elated Occupations '%
Office and Administrati"e Support Occupations (%
71 9 of t(e total )or#for"e is emplo*ed in industries li#e
Entertainment6 arts and design out of )(i"( dan"e"ompanies "onstitute a large proportion
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En!ironment Anal*sisOpportnities
-gro)ing demand-ne) mar#ets-global mar#ets
-!enture "apital-ne) a"uisitions
$#reats
-ta@ "(anges-global e"onom*-pri"e "(anges-rising "ost of ra) materials-in"rease in labour "osts-une@pe"ted problems
7/18/2019 Indi Fusion-Marketing
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Demograp(* Anal*sis
"#ildren)$eens *1+ yrs& and nder. /0( of our populationfalls under t(is2 $or #ids6 )e plan to introdu"e stor*-based andmoral-based dan"es2 $or teens6 )e intend to bring in dan"es )(i"()ill edu"ate t(em about t(e so"ial t(reats pre!ailing in t(e so"iet*
"ollee Stdents)on Adlts *23-2/ yrs. 4&5( of ourpopulation belongs to t(is "ategor* a""ording to t(e sur!e*2
Sinle and Married Adlts *20-00 yrs. '/&1( "omes (ere
and t(is )ill in"lude single and married "ouples2
Seniors)6etired *078 yrs. 11&4( of all )(o "ome in t(is group)ill be a "ombination of retired and )or#ing people2 $or t(is"ategor*6 our plan is to (a!e more of "lassi"al t(emes and dan"eforms2
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9ri!e .-
•Competeti!e pri"ing•%tarting from IN, 4
9rod!t .-
•Western•Classi"al•$usion
•Customiable pa"#ages
9la!e .-
Co!ers all maor "ities inIndiafor "omplete list of t(e"ities6 please refer to)ebsiteF
9romotion .-
•Condu"ting a"ti!itiesand s(o)s in s"(oolsand "olleges•$las( mob•Website•$a"eboo# page• ')itter a""ount
7/18/2019 Indi Fusion-Marketing
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Consumer e(a!iour
• In t(e age of an e!ol!ing audien"e
• Inno!ation and )(olesome entertainment
• Adapted to modern demands
• Ad(ering to t(e in(erent "ultural !alues• Urban "ities6 "olleges6 s"(ools6 "orporate
• Customie to ser!i"es as per t(e needs and)ants
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ANAY%I% &$ C&N%U.E, EHAI&,
EN'E,'AIN.EN'
,EA'ING '& CU'U,E
8
AUE $&,.&NEY J
'&'A
INDIAN 7 J 5 14
WE%'E,N 7 188
INDI-$U%I&N J : 147
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.&'IA'I&N-
• Embra"ing Indian "ultural (eritage
• ,ein!igorating t(e d*ing forms of art
• Wit( a t)ist
• &ld is t(e ne) Ne)
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+E,CE+'I&N