INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge...
15
Transcript of INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge...
![Page 1: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/1.jpg)
INDEX
StorySD ChallengeIntroductionEpisode 1 What is Transmedia StorytellingEpisode 2 Your business goalsEpisode 3 Why are stories important in businessEpisode 4 What are the elements of a storyEpisode 5 Why is conflict essential to every storyEpisode 6 Who are your ideal customersEpisode 7 What is your customer experienceEpisode 8 What are your platformsConclusion
Connect and Interact with us
About StorySD
About Soraia Ferreira
2
copyYellow Pictures 2017
3456789
101112
13
14
14
3
Welcome to the transmedia storytelling for business challenge
By the end of these 8 chapters yoursquoll be able to start implementing transmedia storytelling to your communication strategy
If you wish to dive deeper in any chapter explore the recommended blog posts videos podcasts and books
StorySD - Introduction Transmedia Storytelling for Business
4
Letrsquos begin
1 ndash Listen watch or read to StorySD episode 1 to understand the concept of transmedia
storytelling and how it can be applied to brands and business
2 ndash Watch Susan Goldberg talk about the role that storytelling plays on the National
Geographic brand (minutes 4 to 8)
3 ndash Analyze National Geographicrsquos transmedia storytelling communication in these platforms
Pay close attention to its visual and story consistency
a Website
b Facebook
c Twitter d Instagram
4 ndash Now itrsquos time to analyze your own platforms How is your story brand being communicated
across different platforms
Episode 1What is transmedia storytelling
5
1 ndash Listen watch or read to StorySD episode 2 to understand the importance of having
business goals leading the way of your communication strategy
2 ndash Watch this 2 minutes video on General Electrics Look Ahead campaign which goal was to
educate business decision makers on what GE does
3 ndash Write one of your business goals
Episode 2Your business goals
6
1 ndash Listen to StorySD episode 3 on why is it important to incorporate storytelling in your
communication strategy
2 ndash Watch this three-minute video by Lifebuoy Soap What are the facts they want to transmit
with this story
Yes thatrsquos right Lifebuoy Soap wants everyone to know that ldquoevery year 17 million children
under the age of 5 die of infections like diarrhea and pneumonia A lot of these deaths can be
prevented by the simple act of washing hands with soaprdquo
3 ndash Write down what is the main fact you want to transmit in order to be successful at the
business goal you worked on last week
Episode 3Why are stories important in business
7
1 ndash Listen watch or read to StorySD episode 4 on how since the beginning of times human
beings have been relying on stories to pass down information that is vital for their survival
2 ndash Watch this commercial done by PampG London (2 minutes) and look for these story
elements
Time - 2012
Place - China USA UK Brazil
Character(s) - Mothers
Inciting Incident - Help their children compete at the Olympic
Obstacles - Wake their children up feed them wash their clothes take them to
practice encourage them at competitions
Resolution - See their children succeed at the Olympic games
3 ndash Think of a real story where you helped your ideal customer Fill in the story elements
Time Place Character (s) Inciting Incident Obstacle Resolution
Episode 4What are the elements of a story
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 2: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/2.jpg)
3
Welcome to the transmedia storytelling for business challenge
By the end of these 8 chapters yoursquoll be able to start implementing transmedia storytelling to your communication strategy
If you wish to dive deeper in any chapter explore the recommended blog posts videos podcasts and books
StorySD - Introduction Transmedia Storytelling for Business
4
Letrsquos begin
1 ndash Listen watch or read to StorySD episode 1 to understand the concept of transmedia
storytelling and how it can be applied to brands and business
2 ndash Watch Susan Goldberg talk about the role that storytelling plays on the National
Geographic brand (minutes 4 to 8)
3 ndash Analyze National Geographicrsquos transmedia storytelling communication in these platforms
Pay close attention to its visual and story consistency
a Website
b Facebook
c Twitter d Instagram
4 ndash Now itrsquos time to analyze your own platforms How is your story brand being communicated
across different platforms
Episode 1What is transmedia storytelling
5
1 ndash Listen watch or read to StorySD episode 2 to understand the importance of having
business goals leading the way of your communication strategy
2 ndash Watch this 2 minutes video on General Electrics Look Ahead campaign which goal was to
educate business decision makers on what GE does
3 ndash Write one of your business goals
Episode 2Your business goals
6
1 ndash Listen to StorySD episode 3 on why is it important to incorporate storytelling in your
communication strategy
2 ndash Watch this three-minute video by Lifebuoy Soap What are the facts they want to transmit
with this story
Yes thatrsquos right Lifebuoy Soap wants everyone to know that ldquoevery year 17 million children
under the age of 5 die of infections like diarrhea and pneumonia A lot of these deaths can be
prevented by the simple act of washing hands with soaprdquo
3 ndash Write down what is the main fact you want to transmit in order to be successful at the
business goal you worked on last week
Episode 3Why are stories important in business
7
1 ndash Listen watch or read to StorySD episode 4 on how since the beginning of times human
beings have been relying on stories to pass down information that is vital for their survival
2 ndash Watch this commercial done by PampG London (2 minutes) and look for these story
elements
Time - 2012
Place - China USA UK Brazil
Character(s) - Mothers
Inciting Incident - Help their children compete at the Olympic
Obstacles - Wake their children up feed them wash their clothes take them to
practice encourage them at competitions
Resolution - See their children succeed at the Olympic games
3 ndash Think of a real story where you helped your ideal customer Fill in the story elements
Time Place Character (s) Inciting Incident Obstacle Resolution
Episode 4What are the elements of a story
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 3: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/3.jpg)
4
Letrsquos begin
1 ndash Listen watch or read to StorySD episode 1 to understand the concept of transmedia
storytelling and how it can be applied to brands and business
2 ndash Watch Susan Goldberg talk about the role that storytelling plays on the National
Geographic brand (minutes 4 to 8)
3 ndash Analyze National Geographicrsquos transmedia storytelling communication in these platforms
Pay close attention to its visual and story consistency
a Website
b Facebook
c Twitter d Instagram
4 ndash Now itrsquos time to analyze your own platforms How is your story brand being communicated
across different platforms
Episode 1What is transmedia storytelling
5
1 ndash Listen watch or read to StorySD episode 2 to understand the importance of having
business goals leading the way of your communication strategy
2 ndash Watch this 2 minutes video on General Electrics Look Ahead campaign which goal was to
educate business decision makers on what GE does
3 ndash Write one of your business goals
Episode 2Your business goals
6
1 ndash Listen to StorySD episode 3 on why is it important to incorporate storytelling in your
communication strategy
2 ndash Watch this three-minute video by Lifebuoy Soap What are the facts they want to transmit
with this story
Yes thatrsquos right Lifebuoy Soap wants everyone to know that ldquoevery year 17 million children
under the age of 5 die of infections like diarrhea and pneumonia A lot of these deaths can be
prevented by the simple act of washing hands with soaprdquo
3 ndash Write down what is the main fact you want to transmit in order to be successful at the
business goal you worked on last week
Episode 3Why are stories important in business
7
1 ndash Listen watch or read to StorySD episode 4 on how since the beginning of times human
beings have been relying on stories to pass down information that is vital for their survival
2 ndash Watch this commercial done by PampG London (2 minutes) and look for these story
elements
Time - 2012
Place - China USA UK Brazil
Character(s) - Mothers
Inciting Incident - Help their children compete at the Olympic
Obstacles - Wake their children up feed them wash their clothes take them to
practice encourage them at competitions
Resolution - See their children succeed at the Olympic games
3 ndash Think of a real story where you helped your ideal customer Fill in the story elements
Time Place Character (s) Inciting Incident Obstacle Resolution
Episode 4What are the elements of a story
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 4: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/4.jpg)
5
1 ndash Listen watch or read to StorySD episode 2 to understand the importance of having
business goals leading the way of your communication strategy
2 ndash Watch this 2 minutes video on General Electrics Look Ahead campaign which goal was to
educate business decision makers on what GE does
3 ndash Write one of your business goals
Episode 2Your business goals
6
1 ndash Listen to StorySD episode 3 on why is it important to incorporate storytelling in your
communication strategy
2 ndash Watch this three-minute video by Lifebuoy Soap What are the facts they want to transmit
with this story
Yes thatrsquos right Lifebuoy Soap wants everyone to know that ldquoevery year 17 million children
under the age of 5 die of infections like diarrhea and pneumonia A lot of these deaths can be
prevented by the simple act of washing hands with soaprdquo
3 ndash Write down what is the main fact you want to transmit in order to be successful at the
business goal you worked on last week
Episode 3Why are stories important in business
7
1 ndash Listen watch or read to StorySD episode 4 on how since the beginning of times human
beings have been relying on stories to pass down information that is vital for their survival
2 ndash Watch this commercial done by PampG London (2 minutes) and look for these story
elements
Time - 2012
Place - China USA UK Brazil
Character(s) - Mothers
Inciting Incident - Help their children compete at the Olympic
Obstacles - Wake their children up feed them wash their clothes take them to
practice encourage them at competitions
Resolution - See their children succeed at the Olympic games
3 ndash Think of a real story where you helped your ideal customer Fill in the story elements
Time Place Character (s) Inciting Incident Obstacle Resolution
Episode 4What are the elements of a story
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 5: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/5.jpg)
6
1 ndash Listen to StorySD episode 3 on why is it important to incorporate storytelling in your
communication strategy
2 ndash Watch this three-minute video by Lifebuoy Soap What are the facts they want to transmit
with this story
Yes thatrsquos right Lifebuoy Soap wants everyone to know that ldquoevery year 17 million children
under the age of 5 die of infections like diarrhea and pneumonia A lot of these deaths can be
prevented by the simple act of washing hands with soaprdquo
3 ndash Write down what is the main fact you want to transmit in order to be successful at the
business goal you worked on last week
Episode 3Why are stories important in business
7
1 ndash Listen watch or read to StorySD episode 4 on how since the beginning of times human
beings have been relying on stories to pass down information that is vital for their survival
2 ndash Watch this commercial done by PampG London (2 minutes) and look for these story
elements
Time - 2012
Place - China USA UK Brazil
Character(s) - Mothers
Inciting Incident - Help their children compete at the Olympic
Obstacles - Wake their children up feed them wash their clothes take them to
practice encourage them at competitions
Resolution - See their children succeed at the Olympic games
3 ndash Think of a real story where you helped your ideal customer Fill in the story elements
Time Place Character (s) Inciting Incident Obstacle Resolution
Episode 4What are the elements of a story
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 6: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/6.jpg)
7
1 ndash Listen watch or read to StorySD episode 4 on how since the beginning of times human
beings have been relying on stories to pass down information that is vital for their survival
2 ndash Watch this commercial done by PampG London (2 minutes) and look for these story
elements
Time - 2012
Place - China USA UK Brazil
Character(s) - Mothers
Inciting Incident - Help their children compete at the Olympic
Obstacles - Wake their children up feed them wash their clothes take them to
practice encourage them at competitions
Resolution - See their children succeed at the Olympic games
3 ndash Think of a real story where you helped your ideal customer Fill in the story elements
Time Place Character (s) Inciting Incident Obstacle Resolution
Episode 4What are the elements of a story
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 7: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/7.jpg)
8
1 ndash Listen watch or read to StorySD episode 5 where is discussed why without conflict there
are no stories
2 ndash Watch this Coca Cola 007 tickets give away video and see all of the obstacles that were in
the way of the contestants
- Ticking clock
- Men cleaning
- Lady talking
- Men running
- Lots of dogs
- Men trainspotting glass
- Oranges slip on the floor
- Fallen suitcases
- Men selling flowers
- Contestant need to sing 007 song
3 ndash Go back to the story you wrote last week and revise the obstacle part of your story Did
you describe all of the obstacles of that story
Episode 5Why is conflict essential to every story
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 8: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/8.jpg)
9
1 ndash Listenwatch or read to StorySD episode 6 on describing your ideal customer
2 ndash Watch an example of customer persona done by Wooassist (1minute)
3 ndash Write one of your ideal customers personas
- Background - Demographic - Needs - Wants - Relevant behavior
Episode 6Who are your ideal customers
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 9: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/9.jpg)
1 ndash Listen watch or read to StorySD episode 7 on the role of customer experience
2 ndash Watch the Walt Disney story ldquoUnforgettable Stories - The Mansfield Familyrdquo (130
minutes) that portrays the experience of the Mansfield family had visiting Walt Disney World
3 ndash Describe what is the experience your ideal customer has when he first contacts with your
brand
Episode 7What is your customer experience
10
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 10: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/10.jpg)
11
1 ndash Listen watch or read to StorySD episode 8 where the importance of consistency between
your
platforms is examined
2 ndash Watch the IKEA video ldquoExperience the power of a bookbookrdquo (230 minutes) that
describes in a very funny way the characteristics of a magazine
31 ndash What is the most important platform in your business
32 - Describe the three main characteristics of platform
Episode 8What are your platforms
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 11: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/11.jpg)
12
Congratulations for finishing the transmedia storytelling challenge Well done
During this challenge you wrote down one business goal one story one ideal customer and
the characteristics of your most important platform On StorySD episode 9 all previous
concepts are overviewed
Now itrsquos time to revise and expand these elements in order to build your first draft of
communication strategy that incorporates transmedia storytelling
Thank you for doing this challenge
Keep moving forward
Soraia Ferreira
Conclusion
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 12: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/12.jpg)
CONNECT AND INTERACT WITH US
httpswwwfacebookcomstorystrategyd
httpswwwinstagramcomstorystrategyd
httpstwittercomStoryStrategyD
httpswwwlinkedincomcompanyyellow-pictures
Youtube
httpswwwyoutubecomwatchv=zcAVzWZOTww
13
WebsiteNewsletter
httpsstorysdcom
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 13: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/13.jpg)
14
ABOUT STORYSD
ABOUT SORAIA FERREIRA
What is StorySDStorySD is a transmedia storytelling project that gives you actionable tips and resources to help you create a better communication strategy
Who is it forItrsquos aimed at small business and entrepreneurs who are looking to improve their communication strategy
What are the main topics covered by StorySDbull Transmedia Storytellingbull Content Marketingbull Digital Media
How does it workEvery week a StorySD episode is released along side with a newsletterEach episode has the explanation of a concept and a recommended resource like books podcasts or videos
Since I can remember I was always completed fascinated by stories Even though I was taking a Business Administration Degree mycolleagues knew me as ldquothe girl who binge watches moviesrdquo
I recently completed my PhD in Digital Media ndash Audiovisual and Interactive Content Creation after doing several courses around the world connected to the different aspects of filmmaking
I have created and produced all kind of different story formats but since 2010 my focus has been on transmedia storytelling projects like TravelPlot Porto and StorySD I love teaching and speaking about storytelling and to this day I continue to be known as ldquothe girl who loves storiesrdquo
Soraia Ferreira
![Page 14: INDEX [storysd.com]storysd.com/wp-content/uploads/2017/05/e-book.pdf · INDEX StorySD Challenge Introduction Episode 1 What is Transmedia Storytelling Episode 2 Your business goals](https://reader030.fdocuments.in/reader030/viewer/2022030600/5acd0b837f8b9aa1518cff22/html5/page/14.jpg)
