Presented by Tiffany Johnson

Independent Sales Consultants

The automotive industry has had its shares of ups and downs over the last few years.

Buying lessKeeping equipment

longer Looking for an exit plan

Ups and Downs

As an independent automotive sales rep you have your share of challenges. Some of those challenges can only be overcome by face time.

Ups and Downs

Grow your customer baseEducate your customers Find their hotspots

while you focus on face time.

Our Tools Can Help

Our action plan and execution provides you; the rep with a solid plan that builds loyalty, gives you the ability to track your leads, and focuses on the customer’s yes buttons.

As the economy shows signs of rebounding and the vehicle market expands, it's time for car dealers to gain maximum exposure for their brand, the dealership, and their vehicles.

A Solid Plan

Search engine marketinge-NewslettersLead conversion technologiesWe help independent reps

like you achieve moretraffic, more leads, and more sales.

A Solid Plan with Proven Methods

Build owner loyalty by providing valuableoffers surrounded by engaging andinformative content

Identify consumers who are in-market each month for sales, service, parts and accessories

Drive incremental traffic to all profit centers of your business

Increase your SEO ranking with links from the newsletter to your blog, website, or contact forms

Increase your email addresses and connections which each blast

Measure results by demonstrating which content, offers, and incentives generate sales, see who opens your email, what links they click on, close the soft sale before your show up with your materials.

How does it work?

All of your marketing branded so your potential customers can easily identify and become loyal to your brand. 2 Email newsletters per monthFollow up with prospects automatically - Send a

series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.

Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.

Loyal to your brand

Automate your list management with triggers. We automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.

See the complete activity of a lead Every time a lead opens your email, clicks a link or performs any other activity, it’s logged against their history making it easy for your sales team to qualify their desire to purchase

Keep your lists clean and up to date Invalid email addresses can be removed from your list automatically based on “smart bounce rules”, helping keep your deliverability rate high.

Loyal to your brand

A sales email on the 7thWe provide stats by the 12thWe send out follow up and thank

you emails by the 15thWe send training emails on the 19thWe send out stats on the 24thWe send a holiday email three days before the

holidayWe purchase Google advertising for our websiteYour website form is a database with export

capabilities You can have an email address for

Mymitchell1rep.com or myhunterrep.com

Service includes

Newsletter Examples

Newsletter Stats

Your PhotoYour ContractYour EmailExport

Your Zip code List

What we need to get started

With its 950 million users,Facebook has becomethe world’s meeting place.Spend some time today exploring other Pages on Facebook. Do some searching to find complementary businesses and competitors that you can learn from. 1. Go to www.Facebook.com/search.2. Select the 'Pages' option to filter your results

by pages.3. Enter direct competitors and industry

keywords to find pages in your niche.

Facebook

You may notice some Facebook "rules of thumb." While you'll have to experiment to see what works for you or the shop, there are some general “best practices” you can start with as a base.

You'll notice that successful brands on Facebook don’t preach or sell to their fan base, they engage with them. Facebook post are meant to be fun and educational. Don’t sell; engage.

Facebook

Post every day. That may seem excessive, but as people make more friends and Like more pages, your posts may be missed.

Focus on engagement. You're trying to connect with and get responses from your community. Ask questions, post helpful tips, and link to articles that your audience will Like and share. When you make the posts about your audience and what they need, rather than selling, you'll develop a deeper relationship with your community.

Have a call-to-action. Tell people exactly what to do, like click Like, comment on a post, or watch a video.

Don’t oversell, or undersell. No one likes a never-ending sales pitch, but do highlight your wares from time-to-time! Use the 80-20 rule for content/connection posts vs. sales messages.

Make it fun. Facebook is a social community. People are there to have fun. Stay true to your brand, but think of ways to entertain your audience and let your corporate hair down.

Fan – When you or your customers choose to Like a company's page, you become a Fan of that company on Facebook. Technically there hasn’t been an actual ‘Fan’ since mid 2010 when Facebook changed the vernacular from ‘Fan Pages’ to ‘Business Pages’ that users could ‘Like,’ but the term remains popular and is still commonly used.

Facebook

Friend – Friend is used as a noun and a verb in Facebook-ese. As a noun, a Friend is someone with whom you’ve established a connection in your social network. The act of making that connection is the verb, to “friend” someone. On Facebook, two people have to mutually agree to become connected as Friends.

Friend List – A Friend List is just what it sounds like, a list or organized group of your Facebook friends. Facebook has been enhancing the capabilities of Friend Lists recently in response to the common criticism that people rarely wish to share an item with all of their friends, by creating smart list segmentations based on what it knows about your friends.

Group – A Facebook Group is a group of Facebook users organized around a common interest. Any Facebook user can create a Group, such as “The 10 Days to Facebook Marketing Success” Group -- which has people committed to spending 10 days on improving their company’s Facebook marketing. Group Members can engage in live group chat and can receive mailing list style notifications.

Facebook

Like – In the Facebook world, “Like” has three potential meanings: 1) When someone professes their affinity for a business page, they actively “Like” it and thus become a fan; 2) When a user wants to express their agreement with another user’s comments, they will “Like” the comment; 3) A “Like” button can be installed on websites outside of Facebook that, when clicked, enables the user to “Like” a page on a website, an action which is publicized on their personal Facebook profile.

Network – In Facebook parlance, a network is an association of Facebook users based on a school or employer.

News Feed – This is where wall posts are aggregated for you to view in a section of your Facebook homepage. It keeps users informed of what their friends (or the businesses you and they “Like”) are up to.

Page – A Page is like a website homepage, but on Facebook. Businesses, products, artists, public figures, charitable causes, and the like use their page as the starting point for interaction with their fans.

Facebook

You can do many things to make this cover photo creative and interactive:

Connect the profile picture to the cover photo. Highlight a product. Highlight a fan of the week. Give a creative use of the product. Show fans using the product or service.

Make it your business to spend some time planning your editorial calendar, deciding what content you will post, and when. A content calendar gives you an overview of what you’re posting so you can ensure that you cover all the topics and products you want covered. It ensures that you’re not repeating yourself. It forces you to think about what’s important and what’s not so you don’t fall into the trap of posting content just to fill a void.

Set Up your Facebook Page

You can have two types of content calendars. One is a larger roadmap of promotions and special events throughout the year to highlight, the other is a weekly calendar that can give structure to your exact daily content such as 3rd party links, photos, a Fan of the Week, etc. This is what your weekly content calendar could look like:

Monday morning: 3rd party link to an interesting relevant article Monday afternoon: Photo (could be a product or behind the scenes event) Tuesday morning: Your own blog post Tuesday afternoon: Question of the day (could be around a news event,

or crowd sourcing to find out what your audience is struggling with around your niche)

Wednesday morning: Fan of the Week (highlight a Fan or Fan Page that has contributed to the conversation) 

 

You get the idea. As you develop your weekly content calendar, your community will also get to know your pattern and they will look forward to certain weekly events. Again, watch what works for your audience.

Set Up your Facebook Page

Exporting from SalesLogix

Contacts from Email Marketer

Open Stats from Email Marketer

Link Stats from Email Marketer

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MyMitchell1Rep.com

Rep Nexus telemarketing services are uniquely qualified to handle the large scale, long-running campaigns necessary for independent reps to compete in their marketplace.

Using our highly-trained sales specialists, Rep Nexus can support your sales cycle in any phase.

Rep Nexus service includes: Profile Ideal Customers Develop Lists and Databases Verify Databases Increase Awareness Identify and Qualify Prospects

Telemarketing Services

Sales and Sales Outsourcing

Support and Evolve Your Sales Model Support Post-marketing Efforts Turn Leads into Qualified Business Opportunities Close Sales

Customer Development

Develop Customer Loyalty Customer Satisfaction Programs Cross-sell/Up-sell Current Customers Identify Prospects for Further Development

Telemarketing Services

Before we get into the pitfalls of purchasing an email list, let's review (for those who are new to the game) three of the most common ways marketers acquire contact lists to email:

1) Buy a list. You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. For example, you might purchase a list of 5,000 names and email addresses of people with children who live in a certain city.

2) Rent a list. Also working with a list provider, you identify a segment of people to email -- but you never actually own the list. As such, you can't see the email addresses of the people you're emailing, so you must work with the provider to send out your email.

3) Generate an opt-in list. Someone voluntarily gives you their email address either online or in person (at a trade show, for instance) so you can send them emails. They may pick certain types of email content they wish to receive, like requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contact because he or she thinks you have something valuable and helpful to say.

Email Lists

Reputable email marketing vendors don't let you use purchased lists.

There's no such thing as a good email list that's for sale.

People on a purchased or rented list don't actually know you.

Your email deliverability and IP reputation will be harmed.

Because you're not a jerk.

Why You Shouldn’t Buy Email Lists

$90 month – no long term contracts

$0.75 per call for telemarketingservices

Purchase email addresses $1.00 each

Pricing