WILLIAM KING DESIGN

About MeI was born and raised in North Alabama. I was first introduced to

Industrial design my junior year of high school when I discovered

Spencer Nugent’s website IDSketching.com. Ever since then my

curiousity and passion for design has grown and now I cannot

imagine any other career path. I love design and that makes the

long hours and constant work seem like nothing because I enjoy

every part of the process. During the past year my passion for

design has spread beyond the realms of Industrial design alone

and I am very influenced by the graphic design discipline and try

to work that into my projects. I am very flexible and would love

to work with a company that offers opportunities to develop and

explore both disciplines of design.

Photograph taken by myself.

STUDIOPROJECTMonolith || Ponoko

4 Weeks

User friendly assembly and lightweight materials build a good experience for this product, but it is still a lamp that makes a statement of beauty whether it is lighting up a room or sitting on a table unlit.

MonolithLuminaireA Flat-Pack Lamp Collaboration With Ponoko

TargetMarketPonoko is a website that caters to an audience who respect good design and enjoy the story behind the a product. People who also do not have the budget to spend on name brand designer appliances. Therefore, the design needs to be a inexpensive solution for a function lamp that also can be a stand alone piece of beauty whether in use or not.

Product that can fulfill small budgets. Intuitive assembly eliminates frustration. Design that is functional and beautiful.

Hooked: Mural designed and painted in collaboration with Celeste Kininmonth. By Reawyn Haughtion

IdeationSketchingAs the ideation phase began it was important to come up with viable designs that fit the criteria of my target audience and fulfilled key features I would classify in that market.

Defy the material. To take the 2D materials and turn them into more. Into a lamp that you wondered how flat materials made the 3D form sitting in front of you.

Geometric form that drew your eyes along it’s edges. A visually interesting product that is never dull to look at.

isolate the main form.. Why have a beautiful 3D form when it gets muddled by the surrounding design.

ConceptIteration

Iteration One

The first model was a good starting point to get a foundation to figure out the basic

form and from there move into the next models and figure out a frame and

proper support.

Iteration Two

This model the frame and support system was explored but the

frame did not flow with the main body shape.

Iteration Three

The problems that arose with the base and the support were solved in this model. However, the frame needed to find a way to

mirror the out side form.

Iteration Four

In this model the design was finalized enough to move into the final material. The full support frame was ironed out and did not distract from the main form and I was finally able

to focus on the details of the design.

Folding - Body.

Connect the legs.

Folding - Tabs.

Attach bottom frame to the legs.

Insert the tabs into the top.

Screw the lamp cord in. The lip on the cord will

lock the legs and bottom frame together.

Connect the tabs on the side of the lamp shade to make

a solid body.

Attach final supports into the bottom assembly.

TheAssembly

1234

8765

9Slip the top assembly over that supports onto the bottom assembly. Snap the supports into the top like you did with the bottom and the lamp is complete.

FinalAssembly

TheDetailsTOP RIGHT

The lip of the light itself holds the legs in place when tightened.

TOP LEFT

The shpe of the supports inside mirror the form of the shade so that the shadows cast do not go against the form language.

BOTTOM

The material connections are clean and smooth to keep with the fluidity of the overall form.

DeliveredConcept

INDUSTRYPROJECTSAuburn Industrial Design || Char-Broil

Hangout MusicFest

Avant Contract

4Month

3 MONTHS

Semester Project Timeline

Char-Broil LLC.

Hangout MusicFest

Avant Contract

Fall 2013 - Industry Projects

For our 2013 fall semster we worked with

three individual companies over a three

month period. This forced me to learn how to

balance multiple projects on one timeline and

how to effectively allocate resources and time

when each project needed it most to

complete it on time without sacrificing quality

of work. We also worked directly with the

companies and I gained a lot of

understanding into presenting and working

with a corporate client.

Approached with the opportunity to design

a innovative gas grill that coincides to their

brand image.

Research - One Week

Ideation - Two Weeks

Development - Two weeks

Research - Under a Week

Idea and Develop - Three Weeks

Finalization - Three weeks

Research - Under a Week

Idea and Develop - Three Weeks

Finalization - Three weeksFinalization - Three Weeks

Worked with a team to develop a interactive

recycling system for the 2014 MusicFest

Research and development project to

explore options for a lighter and more

efficient method/material to back

commercial carpeting.

3 MONTHS

Semester Project Timeline

Char-Broil LLC.

Hangout MusicFest

Avant Contract

Fall 2013 - Industry Projects

For our 2013 fall semster we worked with

three individual companies over a three

month period. This forced me to learn how to

balance multiple projects on one timeline and

how to effectively allocate resources and time

when each project needed it most to

complete it on time without sacrificing quality

of work. We also worked directly with the

companies and I gained a lot of

understanding into presenting and working

with a corporate client.

Approached with the opportunity to design

a innovative gas grill that coincides to their

brand image.

Research - One Week

Ideation - Two Weeks

Development - Two weeks

Research - Under a Week

Idea and Develop - Three Weeks

Finalization - Three weeks

Research - Under a Week

Idea and Develop - Three Weeks

Finalization - Three weeksFinalization - Three Weeks

Worked with a team to develop a interactive

recycling system for the 2014 MusicFest

Research and development project to

explore options for a lighter and more

efficient method/material to back

commercial carpeting.

We were approached with the opportunity to design

an innovative gas grill concept for Char-Broil. The

hope of the company was to tap young minds not

bogged down by years in the grill industry and explore

possibilities they would not consider.

Char-BroilLLC. A new design approach to an innovative grill concept

Multiple Interviews. In-Depth Questions.

Invaluable Insight.

UserResearch

Grilling is commonly used in a social environment.

Trips between grill and the kitchen happen too often.

Lack of space on grill for plates trays and tools.

No way to store the grill neatly to maximise

outdoor space. Especially in urban areas.

Interview Observation

Target Market (31-50)

Survey

Observed Opportunities

and Issues.

TransferFood2 Min

Lack of room for multiple plates and trays. Required multiple trips between the grill and the kitchen.

ProductTesting

PrepareFood10-15 Min

Not much here that affects the grill.

StartGrill1 Min

Requires the user to bend down and reach inside of the grill.

CookFood20-30 Min

The lid was lifted probably 10-12 times. Handle and lid are a major touch point.

MoveFood2 Min

To move all the food from the grill to the kitchen

required multiple trips.

CleanGrill15 Min

The Toughest job in the grill process. Frustrating and still difficult to get

completely clean.

Process Sequence and Observed Problems

Inspiration Bank. Diverse Images.

Freeing Boundaries.

ConceptIdeation

Design Goals:

Minimize number of trips between grill and kitchen.

Grilling is a recreational activity. Promote it.

Maximize efficiency of the space whether in use or not.

1

2

3

4

01

1234

Initial Design Concept

I came to the conclusion that the problem of

maximized efficient space lent itself to a rounded footprint for the grill where the focus was placed on the shelving to achieve the design goal. The following were key features of the first model:

Full length shelves for more storage during use.

360° rotating shelving for a flexible workspace

and clean storage.

Open front to store propane tank and an added

shelf for trays.

Flat-back for easy hinging on the lid.

1

2

3

4

02

1234

D e l i v e r e d D e s i g n

Closed shelving took away all utility of the

lower shelves when closed. Also research showed that users do not care to see the propane tank and deem it unsightly. These decisions were implemented as the second iteration of the model was made and resulted in these features in the design:

Open shelving to make use of the lower shelving.

360° rotating shelving for a flexible workspace

and clean storage.

Rounded out for pleasing aesthetic and easier

and to manufacture.

Closed lower body to hide the propane tank.

Door added for easy access.

03

1234

D e l i v e r e d D e s i g n

1

2

3

4

Position One Postion Two Postion Three

After two rounds of presentations and critique

we were nearing the end of the project so we needed to zero in on a final deliverable. I was able to zero in on a final design that met the design goals set out at the beginning and spent the final two weeks sketching and discussing final aesthetics then building the final model.

Further reductions on the shelving resulted in a very open design adding utility to from all angles.

Shelving no longer rotates but can be lifted from slots and moved into multiple positions. Still retaining the qualities that rotating shelves gave.

Extendable shelving that creates large area of storage at a level that would be used.

Extended rim at the base for added support.

Flexible Workspace.

Equal Cooking Surface.

Half Storage Space.

Cooking Surface

Shelf Height32 in

Min Grill Width

34 in

Max Grill Width47 in

A grill that performs to the standard and quality of the Char-Broil name. It has the same cooking area as other grills in the same class but provides more storage space. However, the added storage is not one sided. It is a flexible workspace and can be condensed to a smaller footprint when finished and be stored easily in

smaller urban households.

Char-BroilWingThe Flexible & Functional Grill

HangoutMusicFest An recycling system that benefits everyone involved

The festival is plagued with 300,000 aluminum cans left on the beach after the end of the festival. Our task was to develop a system to convince the attendees to recycle the cans themselves.

3DAYS

xxx

UserDemographicsBased on majority of attendees

MusicFestFactsBased on pr evious festiv als

Age: 18-25

Gender: Male and Female

Where From: All over USA

Education: College Students

Clothing: A lot of e xposed skin and bare feet.

Music/Artists

Weather

Memories

Alcohol

300,000

Aluminum cans left on the beach

People attending the festival each year .

and two nights o fmusic and sunshine .

35,000

UserMotivationBased on pr evious festiv als

UserProfile

SystemMethodsThe following are methods to employ as a foundation for the recycling concepts. They hit on natural motivations gathered from the user profiling and also on ways to spread the notoriety of the Hangout brand as per the request of the CEO.

Art Piece Shade

Social Media Photo-Op

Prizes Gamify

Teamwork. Sticky Notes. Broad Exploration.

Sorry,Because this concept was chosen to be built at this years MusicFest he rest of the

project includeing development and final product cannot be shown until after the

2014 Hangout MusicFest in May.

(links to promos we made requires password - Hangout: https://vimeo.

com/88370453, https://vimeo.com/88369596)

THANK YOU!for looking if you have any questions on any project

I will be happy to talk either by phone or email.