Increasing the use of statistics
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Increasing the use of statistics
Session 1 Subregional Workshop on Dissemination and Use of Population
and Housing Census Results with a Gender Focus
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Strategy 1:
Build statistical literacy“the ability to understand statistics”
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“The future of our statistics officedepends on how widespread
statistical literacy is in society.”
Anu OtsCommunications Chief, Statistics Estonia
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Jessica Gardner4
Specify
Needs
Design Build
Collect
Process
Analyse
Disseminate Archive Evaluate
Where do statistics come from?
25-29 July 2011
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Tips and tricks when using statistics
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counting is complicated
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2, 2.5, 3, 3.5, 4
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size is that a big number?
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Absolute and relative numbers
4,000 boys in Utopia are malnourished 40,000 (10%); 400,000 (1%)
50% increase in crime in Niceville (pop. 10,000) 400 incidents 800 incidents 4 8
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average what does that mean?
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Average (mean)$63,000
Median$46,000
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Mean – sum of values / number of values Median – the middle value Mode – most frequently observed value
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sampling is it representative?
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40 millionin 2001, UNAIDS
38 2006
urban maternity clinics
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Jessica Gardner18
How to judge data quality
Data Quality
Relevance
AccuracyCredibility
TimelinessAccessibilityInterpretability
Coherence
Cost-efficiency
Source: OECD (www.oecd.org/dataoecd/26/38/21687665.pdf)
25-29 July 2011
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A weighted, fixed basket of goods?
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Strategy 2:
Make your statistics interesting
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On their own, statistics are just numbers
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What is a statistical story? One that doesn’t just
recite data in words Catches the
reader’s attention Interesting Informs the reader
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Why tell a story? Draw attention to the statistics Get to know your own data better Ensure correct use of statistics Increase the use of data Rewarding
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“The Statistician shall … publish or otherwise disseminate such statistics or abstracts of them with or without observations thereon.“
Samoa Statistics Act 1971
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Considerations Accurate information Be independent and unbiased Inform not mislead Guarantee confidentiality Protect vulnerable groups
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Encourage good writing
Way to get recognition (for the writers and for the organization)
Well written story can be used “as is” by the media thereby minimising error
Make writing a team effort
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Identify a theme• International days• Year of the ….• Current events• Holidays• Frequently asked
questions• A series on “The way we
live now”
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8 March International Womens’ Day
22 March World Day for Water
15 May International Day of Families
20 June World Refugee Day
11 July World Population Day
12 August World Youth Day
1 October International Day of Older Persons
15 October International Day of Rural Women
25 November International Day for the Elimination of Violence Against Women
Source: http://www.unis.unvienna.org/unis/en/calendar_days_weeks_08.html
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Writing tips
Grab your reader’s attention Headline First paragraph
Focus on findings not process Use images Simple words that people understand Sub-headings and bulleted lists for easy
scanning
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Write like a journalist: “inverted pyramid style”
Idea
Dataset
Analysis
ConclusionsIdea
Dataset
Analysis
Conclusions
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Prime Minister releases census results
Arrival statistics now available
GDP Report for September 2010
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Population growing faster than ever
Agriculture production in decline
Tourism on the rise
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Headlines
Catchy and interesting Summarize the most important finding No longer than one line Use few or no numbers
The release of a report is not the headline – focus on the findings within
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Add a descriptive title with the main message
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Lead paragraph
Focus on one or two findings Writing in everyday language Create images in the minds of your reader Use few numbers Be brief - try to keep it within five lines
Mention assumptions, methodologies or details of how you collected the data
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ExampleBEFORE:Divorces2003
In 2003, 70,828 couples divorced, up a slight 1.0% from the recent low of 70,155 in 2002.
The number of divorces has remained relatively stable over the last few years. The year-to-year change has been below two percent for every year since 1999.
AFTER:Divorces2003
Repeat divorces, those involving people who had been divorced before, are accounting for an increasing proportion of divorces in Canada.
In 1973, only 5.4% of divorces involved husbands who had been previously divorced. Some 30 years later, this proportion has tripled.
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Make big numbers easier to understand
“Of the $246.8 billion in retail spending last year, consumers spent $86.4 billion on cars and parts, and $59.3 billion on food and beverages.”
“Of every $100 spent in retail stores last year, consumers spent $31 on cars and parts, compared with $23 on food and beverages.”
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Women now comprise 18.8% of parliamentarians around the
world
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“ Almost 20% of parliamentarians are women”
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Practice!