Increasing Sales Effectiveness and Results

Rachel TullerVice President,

Global Channels

V1.6

CompTIA – the Global IT Industry Association

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Educate The IT Community

Education = CEUs, webcasts, research, white papers,

events, communities

Certify The IT workforce

Certify = Strata, + Series, global leadership, career

development, IT Pro

Advocate On behalf of IT

Advocate = the PAC, Capitol Hill, grassroots, cyber

security, workforce, health IT

Philanthropy Ability to give back

Philanthropy = CAAT, Year Up, Creating Futures, military

personnel, at-risk youth

Our Mission

Focused on Knowledge and Skills to fuel Jobs, Careers and IT Organizational Performance

• More than 1.45 Million - CompTIA certified professionals worldwide

• Recognized by Top IT Companies and Organizations - such as HP, Sharp, Microsoft, Lenovo, Dell, Ricoh, Gov’t Agencies and Department of Defense

• Globally-Recognized Vendor & Technology-Neutral Certifications - ensure proficiency in:

◦ Networking ◦ Server Technology◦ Security ◦ Green IT◦ PC & Printer Repair ◦ Convergence

Technology◦ Training ◦ Project Management

• CompTIA Vision – provide an Entry to Expert IT Career Path, Extensive Workforce Development Initiatives and extensive partner resources and tools

Skills Certification Mission

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2011 Skills Certification Goals

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297,00010% Growth

270,00010% Growth

297,000

270,000

Certifications2010 Results

315,000 Certifications2011 Unit Goal

295,000 Certifications

Overarching SC Association Goals

Increase IT Candidate Pool - as integral part of our Association charter to help close the widening skills gap

Embed CompTIA’s Entry to Expert Career Pathway - to help fill gaps in IT knowledge and skills needed by employers.

Articulate the Value of certifications– as a driver for jobs, careers, promotions, compensation and performance

Develop strong advocacy programs - to advance the IT industry and embed IT in government programs & funding

2011 SC Certification Goals

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 $-

$4.0

$8.0

$12.0

$16.0

$20.0

$24.0

$28.0

Billi

ons

$

Rest of World

United States

2011 Growth Total = 3.6% | US Growth = 4.3% | Rest of World = 3.2%

IT Education and Training Outlook

Source: IDC Worldwide IT Education and Training Services Forecast

5

45%

35%

20%

Corporate GovernmentIndividuals

2001 2003 2005 2007 2009 20110

2

4

6

8

10

12

14 US IT Training Enrollment (millions)

Source: IBIS World and IDC

Education and Training Outlook

2001 2011# of Training Enterprises* 24,864 16,273Decrease of 35%*US enterprises

2008 2014Classroom-based ILT 62% 58%E-Learning 17% 23%

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Tech Job Postings

Graphic Designer 89,509

Program Manager 56,968

Technical Writer 56,861

Business Analyst 55,461

Software Engineer 52,656

Manufacturing Engineer 38,119

Data Analyst 35,553

Electrical Engineer 33,679

Systems Administrator 28,936

Network Engineer 27,124

Indeed Job Posting Trends (US)

Industry Job Postings YOY Growth

Accounting 161,668 58%

Construction 116,148 64%

Education 119,417 46%

Financial Services 284,928 70%

Healthcare 726,759 38%

Hospitality 132,205 69%

Information Technology 389,337 82%

Manufacturing 132,368 90%

Media and Newspaper 50,660 82%

Real Estate 33,046 43%

Retail 436,767 88%

Transportation 150,236 147%

Occupational Outlook

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Value of IT Certifications

US

UK

South Africa

Overall

9%

14%

3%

9%

27%

39%

23%

30%

64%

46%

74%

61%High ValueModerate ValueLow Value

Opinions of hiring IT managers

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Expert – Industry Series (Future)

Professional – Plus Series

Strata - Fundamental Knowledge Series

• IT for Sales

• Green IT

• Health IT

• Cloud (Q3)

Specialization Certificates

IT Fundamentals Certificate Assessments

Master – Practitioner Series

CASP (Q4/2011)

Advanced Health IT

TBD

CapstoneTBD

IT Technologist IT Executive Officer IT Management

HardwareCertifications

Cloud Computing

(Future)

SystemsCertifications

Project+CDIA+CTT+

MethodologyCertifications

Entry to Expert Career Pathway

Jobs

Careers

Entry

Recognized Professional

A+ Server+

Storage+ PDI+

HIT CTP+

Linux+

Network

Security+

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CompTIA Career Pathway

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CompTIA’s Fit Within the IT Industry

If you are just starting out

If you have some experience

There are 8 other CompTIA

certifications

Advanced Vendor Certifications

Specialize in Manufacturer –specific

Technologies

New brochure

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Penetration Strategies

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Gov’t Sell to Market

Gov”t Sell Thru

Market

Corporate Market

Consumer Market

Academic Market

Healthcare Market

CompTIA Direct Sales to Markets Partner Sales to Customers

Interactive IT Certification Roadmap

13http:certification.comptia.org/certroadmap

Under Explore Careers Tab

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Vendor Neutral Fit in the IT Industry

Take the First Step

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Today, Technology is used Everyday, Everywhere.Take the First Step Toward Computing Technology with Strata IT Fundamentals

• Sales Professional

• Web Developer

• Web Administrator

• Business Managers

• Technology Trainer / Educator

• Graphic Designer

• Advertising Agency

• Architect

• Small Business Owner

Plus, industries that rely heavily on the latest technology, such as:

• Healthcare

• Insurance

• Film / music production

• Small businesses

World population and internet usage indicates large opportunity to test fundamental IT concepts

Region2009

PopulationInternet Users Penetration % % total

Africa 991,002,342 86,217,900 8.7 4.8

Asia 3,808,070,503 764,435,900 20.1 42.4

Europe 803,850,858 425,773,571 53.0 23.6

Middle East 202,687,005 58,309,546 28.8 3.2

North America 340,831,831 259,561,000 76.2 14.4

Latin America/CARAustralia

586,662,46834,700,201

186,922,05021,110,490

31.960.8

10.41.2

6,767,805,208 1,802,330,457 26.6 100

WorldWide Demand for Strata IT Fundamentals

CompTIA Strata Highlights

Part of the CompTIA portfolio of products. Over 1 million certified CompTIA professionals. 3 of top 10

worldwide certifications

Developed with Support of Leading Technology Organizations and Validated by Field Experts

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Fundamental credential – next step after IC3/MOS

Career Advancement for IT Professionals

Target Audience

Individuals working in or planning to work in technical support roles such as:

New to IT or Technology

Market

Changing jobs to a

technology career

Employed in a job role that

uses extensive technology

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Strata IT Fundamentals Exam Details

• 1 examRequirement

• FC0-U41Exam Numbers

• 70 questions • 60 minutes Length

• Officially, None – ideally IC3Recommended Experience

• English, Italian, Spanish, German, Arabic, Taiwanese

• Turkish, Japanese, Traditional Chinese

• Korean, Simplified Chinese, Portuguese, Greek

Languages

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Summary

• Strata ITF Bridges the Gap from IC3 to A+ (one test)• Natural extension of the IC3/MOS career path for

most of the world into vendor-specific certs• 13+ Languages• Most growth outside of US (except US Academic)

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News from Last Year’s GPS…Q&A

• Site licenses available as of January 2011• Multiple Authorized Content Partners, bundles

available• CompTIA Partner Program to support Schools and

Academies• Pilots in development for “A+” offering in Certiport

channel – in meantime,• Leverage the Association in local governments or

ministries. • Partner with local CompTIA directors or agents!

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Sales Initiatives

Global SalesMatthew Poyiadgi

Global Channels

Rachel Tuller

AmericasEnterprise

Chris McDonald

CanadaDenise Woods-

Goldstein

Latin AmericaLeonard

Wadewitz

USA CorporateRon Cohen

US FED/EDJoe Padin

FED/ED Group

AsiaPacDennis Kwok

UKJohn

McGlinchey

GermanyBodo

Vander

South Africa

Lorraine Vorster

Agents

Middle East Eastern Europe

10 Sales Resources Added to CompTIA’s Global Sales Footprint – 2010/2011

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Contact Info:

Rachel TullerVice President, Global Channel Sales630-678-8521rtuller@comptia.org