Increasing Physical Activity Opportunities for Women 55-70 · • Funded by the Public Health...
Transcript of Increasing Physical Activity Opportunities for Women 55-70 · • Funded by the Public Health...
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Increasing Physical Activity Opportunities for
Women 55-70
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About the Project
• 4 Year Project (September 2005 –March 2009)
• Funded by the Public Health Agency of Canada through the Population Health Fund
• Project Partners: ALCOA, CNA, CPRA, Osteoporosis Canada, VON Canada
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Objectives• Identify barriers to physical activity for women.• Identify solutions for increasing physical activity.• Develop resources that will assist in increasing physical
activity levels.• Increase awareness among multi-sectoral stakeholders
on a national basis.• Evaluate the current and future impacts of the project in
increasing physical activity opportunities for women 55–70.
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Key Activities
• Environmental Scan • Cross Canada Focus Groups• Resource/material development• Results Dissemination
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Women 55-70 are a Unique Target Group
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Why should We Care?• Critical time in
a Woman’s Life to be Active
• Very diverse group- hard to program for
• Growing population-Demographic Bulge
Source: Statistics Canada. 2006. Annual Demographic Statistics, 2005.
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Tools Developed
• Focus group report and summary
• Making the Case document
• Fact sheets
• Photo CD
• Website
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Focus Group Report and Summary
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Focus Groups
• Winnipeg• Thompson• Regina• Westlock (1 hour north of Edmonton)
• Vancouver• Whitehorse• St. John’s• Moncton (English and French)
• Montreal (English and French)
• Ottawa (English and French)
Total of 38
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Focus Group Structure• Three Groups in each city/town: Active Women 55-70;
Less Active Women 55-70; and Community Stakeholders• Local Coordinators hired to coordinate• 8-15 people in each group• Good Community Mix• Good mix of ages in each age Group
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What Women Told Us
• Internal Issues
• External Issues
• Impacting Issues
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Internal Issues• Body Image- instructors, women’s only, self-conscious
• Fears- safety, injury, skill, self-sufficiency
• Skills- opportunity, negative experiences, level
• Guilt- conditioning, pressures, knowing but not doing
• Negative Attitudes- immediate results, not for them, too hard want easy solution
• Confidence – asking questions, lack information
• Priorities- where is physical activity on the list
• Transitions- disappearing, loss
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External Issues• Weather- summer, winter, darkness, rain
• Transportation- access, driving, public transportation
• Infrastructure- built environment, welcoming environment, city sprawl
• Cost- planning for the future, expense, clothes and equipment, communication
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Impacting Issues• Physical activity measures- daily activity, formula, pain
• Health- obesity, joint pain, injuries, illness, mental health, access to health care, doctors opinions
• Care giving- sandwiched, lack of support
• Buddies- motivation
• Culture- language, familiarity, isolation
• Programming- instructors, choices, scheduling, adaptations, social component, cliques, communicating what to expect
• Supportive environments- community, family, facility
• Role Models
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What Stakeholders Said• This is a population that we really do not program – we
thought we did but we don’t• We need a business case to get the key decision makers on
board• We need help with communications- what do we call this
group, what slogans work, etc.• We need information, best practices and success stories• We need to continue working together
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Making the Case Document
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Source: CAAWS, 2007. Using data from Statistics Canada, CANSIM, table 051-0001 accessed on January 12, 2008 at http://www40.statcan.ca/l01/cst01/demo10a.htm and Statistics Canada, CANSIM, table 052-0004 accessed on January 12, 2008 at http://www40.statcan.ca/l01/cst01/demo23c.htm .
Projected Number of Canadian Women 55-70 as a Percentage of the Total Canadian Female Population. Canada, Selected Years 2007 - 2031
15.6
17.5
19.620.4
19.8
18.7
0
5
10
15
20
25
Years
Perc
enta
ge
2007 2011 2016 2021 2026 2031
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Fact Sheets
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Fact Sheets• Building Your Case: Physical Activity and Women 55–70
• Organizing Focus Groups and Community Consultations
• Addressing the Built Environment to Encourage Physical Activity for Women 55–70
• Building Capacity to Deliver Physical Activity Programs, Services and Environments for Women 55–70
• Marketing and Communicating Physical Activity Initiatives to Women 55–70
• Involving Multi-sectoral Partners to Increase Physical Activity for Women 55–70
• Structuring Programs, Services and Environments to Address Barriers for Women 55–70
• Physical Activity Investments for Women 55–70
• Evaluating Physical Activity Initiatives for Women 55–70
• Developing Physical Activity Programs, Services and Environments for Women 55–70: A Checklist
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Photo DVD
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Websitewww.caaws.ca/women55plus
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What We Can do….
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Taking Action
• Distribute the tools to your staff and Council, BOD
• Be an early adopter. Consider championing a strategy in your community to address this issue.
• Ensure that you take a collaborative approach.
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For More informationCAAWS Website:www.caaws.ca/women55plus
Shelley Callaghan:[email protected]
Pat Hunt:[email protected]