Increasing Engagement With Higher Logic Mobile Apps
-
Upload
higher-logic -
Category
Mobile
-
view
112 -
download
1
description
Transcript of Increasing Engagement With Higher Logic Mobile Apps
10 Ways to Boost Engagement with Mobile Apps
162 Minutes
Average US consumer spends 2
hours and 42 minutes every day using
mobile devices…
2
…84% of that time is using apps
Flurry Analy+cs, April 2014
Are They Engaging You?
3
Partnership
4
20 years of web design & development for associations Mobile design and development since 2007 Extensive responsive and adaptive mobile experience Over 100 native apps deployed Leader in technology integrations
5
ASAE EventsMemberCentric
SPI Plas+cs Champion
SPE Connect
REIT Investor
USDEC Price Finder
My Role
Michael JonesDirector, Mobile Technologies Results Direct
Who Uses Mobile Anyway?
8
51% Email opened on mobile devices in November 2013 (Litmus, November 2013)
Million people in the U.S. own smartphones (comScore, April 2014)
Cell owners have slept with their phone next to their bed
People whose phone is primary internet device
163.2
(Pew Internet Project, September 2013)1 in 5
(Pew Internet Project, January 2014)
Number of times the average mobile consumer checks their device (KPCB, May 2013)150
44%
Member Value
9
Networking Curated Information Education / Certification Advocacy Career Advancement
Today’s Plan
Native Apps Eventsential MemberCentric Boosting Engagement
10
Reaching Your Mobile Audience Through Native Apps
(a.k.a The Opportunity)
11
Your WebsiteMUST BE MOBILE
12
It’s A TRAPTo Stop There
Native App Philosophy
13
Making your website mobile does not mean just making it… smaller
! …NOT just another delivery of your website
… have their own PURPOSE… deliver on EXPECTATIONS
… open NEW OPPORTUNITIES
Native apps…
We Use Apps Everyday
14
Frequent Activities
Immediate Access
High Interactivity
Transform the device into a tool needed at THAT MOMENT
15
Your DEVICE ==> Event Guide
Apps create BUZZ
In the app stores On the device
In conversations
16
Apps Are Becoming CRITICAL
In the app stores On the device
Engagement
17
18
Events
• Optimal experience with native & responsive
• Offline access
• Data updates in the background
• Data synchronization between devices
• Multi-Event Support
• Branding
• Customizable
Eventsential
Almost 1/4 of smartphone user’s time is spent accessing social networks 84.6% of smartphone owners use a Facebook App 1/2 of all Twitter usage comes from Smartphones
Networking / Social
ASAE Collaborate
MemberCentric
Power of MemberCentric & Eventsential
20
IPWEA uses the Eventsential and MemberCentric apps as the backend of our IPWEA branded apps. We have had a great response from members and conference delegates. It is quite clever how flexibility has been built into the app to allow just about everything we dared ask for.
Chris Champion, CEO, IPWEA
Boosting Engagement
21
1. Over communicate
2. Smart app banners
3. Tell them the value
4. Ask the right questions
5. Tie your apps together
6. Cross advertise between apps
7. Send push notifications
8. Encourage networking
9. Create a contest with prizes
10.Cultivate brand ambassadors
Foundation: Provide Apps
Creates buzz Meets expectations Encourages frequent usage Enhance event impact
22
If You Build ItAnd they know about it
And they see value in it for them
23
They Will ComeTHEN
1. Over CommunicateWebsite Emails Newsletters Press Releases Articles Blogs Videos
24
Social media Signage at events Ad in program guide Leverage Connected Community (announcements, homepage, discussions, ad spaces) Tips and best practices
2. Smart App Banners
Simple & Effective25
3. Tell them the value
26
ENGAGE when and where YOU want to
MAXIMIZE YOUR time
Take action from ANYWHEREStay in the know on the GO
LEARN from YOUR association and from YOUR peers
More effectively NETWORK virtually and in-person
4. Ask The Right Questions
27
IAM
5. Tie Your Apps TogetherPTA National
28
6. Cross Advertise Between Apps
29
7. Send Push Notifications
30
8. Encourage Networking
Improve in-person networking No business cards required Scan devices or print to badges
31
9. Gamification: Create a contest
with prizesIn-app Scavenger Hunt Conduct a “Connection Game” Promote Friending using the QR scanning feature Prizes to incentivize to download the app
32
10. Cultivate Brand Ambassadors
33
Share success stories Reward advocates Focus on your influencers
In Conclusion
34
Done correctly, a mobile app strategy will create buzz which leads to new members, higher renewals, more non-‐dues revenue, and more value to your members and your industry
35
Michael Jones Director, Mobile Technologies Results Direct 703-548-0505 [email protected]
Contact UsCarole Zdobysz Business Development Manager Higher Logic 703-972-2100 [email protected]