Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret
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Transcript of Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret
Tarah Theoret – Reader [email protected]
�2
NetGalley by the Numbers
• 175,000+ members (6,000 in Canada)
• 300 publishers (17 in Canada)
Popular and frequent destination site"• Averaging 3.6 million page views/
month • Over 80% return visitors
– 60% of returning visitors came 9+ times
• 15-20% monthly traffic from direct NetGalley marketing
– Direct email marketing – Tumblr, Facebook, Twitter
• Manual approval (by publisher)
• Widget (2x more likely to download)
• Auto-approved member
• Read Now
• Marketing promotions
New browsing categories support each strategy.
Use Multiple Strategies
Approved
Declined
Read
NowAuto-Approved
Widget
Members browse and complete a Profile to request."""""""""
Members Find and Request Titles
Sort pending requests by member type and preferred region.
Requests: New Filters and Stats
Plus, easily view your personal
request history with the member.
• Quickest & easiest access to a title – Streamlined sign-up if new to NetGalley
• Logging in via widget grants instant approval for that title!• The only way to give access for PRIVATE titles • It’s versatile (email, online, QR codes, anywhere a link can
go) • You can always see who accessed via widget • Create for one person or thousands at once
Widgets: Why?
They Want Your Widgets!
• Access to any titles available in the NetGalley catalog
• You can always see whether they have accessed a title
• Can be filtered by member type
• Use in combination with detailed activity reports, and
widgets
""""
Auto-Approved Members
Communicate with Important Members
• Post chapter samplers • Limited time promotions
“Read Now” Titles
• Newsletters and Featured Category • By genre or member type "
• Homepage and Featured Category Bundle • New in 2014! "
• Feed Your Reader eblast promotions • Hit targeted segment of
members "
• First Taste campaigns • Be the first to interact with
new members "
Get a Boost with NetGalley Marketing
Initial eblast: "33.6% Open rate
Follow-up eblast: "64.1% Open rate"6837 Impressions"255 Reviews
Targeted Campaign, Coordinated Follow-Up
Customized target list:"members approved for
previous titles""
76% open rate"Nearly 700 clicks
Request titles from NetGalley to download the full content file
CataList and NetGalley