Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret

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Tarah Theoret – Reader Concierge [email protected]

description

"Increasing Discoverability with NetGalley" - Tarah Theoret (NetGalley) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

Transcript of Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret

Page 1: Increasing Discoverability with NetGalley - Tech Forum 2014 - Tarah Theoret

Tarah Theoret – Reader [email protected]

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NetGalley by the Numbers

• 175,000+ members (6,000 in Canada)

• 300 publishers (17 in Canada)

Popular and frequent destination site"• Averaging 3.6 million page views/

month • Over 80% return visitors

– 60% of returning visitors came 9+ times

• 15-20% monthly traffic from direct NetGalley marketing

– Direct email marketing – Tumblr, Facebook, Twitter

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• Manual approval (by publisher)

• Widget (2x more likely to download)

• Auto-approved member

• Read Now

• Marketing promotions

New browsing categories support each strategy.

Use Multiple Strategies

Approved

Declined

Read

NowAuto-Approved

Widget

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Members browse and complete a Profile to request."""""""""

Members Find and Request Titles

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Sort pending requests by member type and preferred region.

Requests: New Filters and Stats

Plus, easily view your personal

request history with the member.

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• Quickest & easiest access to a title – Streamlined sign-up if new to NetGalley

• Logging in via widget grants instant approval for that title!• The only way to give access for PRIVATE titles • It’s versatile (email, online, QR codes, anywhere a link can

go) • You can always see who accessed via widget • Create for one person or thousands at once

Widgets: Why?

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They Want Your Widgets!

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• Access to any titles available in the NetGalley catalog

• You can always see whether they have accessed a title

• Can be filtered by member type

• Use in combination with detailed activity reports, and

widgets

""""

Auto-Approved Members

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Communicate with Important Members

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• Post chapter samplers • Limited time promotions

“Read Now” Titles

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• Newsletters and Featured Category • By genre or member type "

• Homepage and Featured Category Bundle • New in 2014! "

• Feed Your Reader eblast promotions • Hit targeted segment of

members "

• First Taste campaigns • Be the first to interact with

new members "

Get a Boost with NetGalley Marketing

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Initial eblast: "33.6% Open rate

Follow-up eblast: "64.1% Open rate"6837 Impressions"255 Reviews

Targeted Campaign, Coordinated Follow-Up

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Customized target list:"members approved for

previous titles""

76% open rate"Nearly 700 clicks

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Request titles from NetGalley to download the full content file

CataList and NetGalley

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Thank You For Listening! Reach Us Anytime

[email protected]