Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate...

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Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information – May Contain Trade Secrets – Do Not Distribute – ©2017 Mattel, Inc. All Rights Reserved.

Transcript of Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate...

Page 1: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Increasing Conversion through Candidate Experience

Seema YedavalliUniversity Relations ManagerMattel

Mattel Confidential Information – May Contain Trade Secrets – Do Not Distribute – ©2017 Mattel, Inc. All Rights Reserved.

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Page 2: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Agenda1. Defining “candidate experience” in the campus recruiting

world2. Analyzing your current process and strategy3. Focusing on your culture and values4. Building meaningful relationships5. Idea starters

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Page 3: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Candidate Experience…it’s different in campus recruiting

Mattel Confidential Information – May Contain Trade Secrets – Do Not Distribute – ©2017 Mattel, Inc. All Rights Reserved. 3

Page 4: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

candidate experience: a candidate's perception and opinion about acompany's recruiting and hiring process. So why is this experiencedifferent in campus recruiting?

Campus Recruiting & The Candidate Experience

•High volume of candidates for

different roles and different functions

•Recruiting period much longer

•Offers typically stay open much longer

Page 5: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

June– AugustInternshipProgram&

FallRecruitmentPlanning

August– DecemberFallCampusRecruiting

Events

December– JanuaryApplicantReviewand

Selection

January- AprilInterviews&Offer

Extensions

April– JuneInternshipProgramPlanning&Intern

Onboarding

Campus Recruiting & The Candidate Experience

“A poor experience will deter future candidates from applying to the employer’s open positions and top talent will likely reject the employer’s job offer” – Workplace Group

Page 6: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Your Process and Strategy

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Page 7: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Process & Strategy

Recruiting & Talent ID

Applications &

Interviews

Offer & Post-Offer

Onboarding &

Pre-Program

Page 8: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Focusing on culture & values

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Page 9: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Why is _______ an amazing place to work?

• Are you able to speak to your corporate culture and environment?• Do your marketing materials and swag represent your organization

and appeal to students?• Can you partner internally to create unique ways to reach students that

showcase your values and company goals (i.e. sustainability ERG)• Are you leveraging technology to implement touchpoints at each stage

of the recruiting process?• Can you utilize social media to show the inner workings of your

company?

Page 10: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

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Why is _______ an amazing place to work?Support organization and HR goals

• partner with corresponding student groups to create unique events or look into sponsorship opportunities (Women in Business, Veterans Groups, STEM groups) to bring student awareness to your company’s opportunities

Leverage Business Leaders’ Expertise• talk to your local universities and internal business leaders to see

if speaking to a class or being a guest lecturer is possible

Go beyond the typical employer information session• bring business reps• make it interactive• host a networking event or hold office hours before or after

Page 11: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

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Building Meaningful Relationships

Page 12: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Your Key AlliesInternal

Business Leaders

Hiring Managers

Former Intern Alumni

Employee Resource Groups

Diversity & Inclusion

Philanthropy/CSR

External

Career Center

Faculty

Student Groups

Community Partners*

Page 13: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Idea Starters

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Page 14: Increasing Conversion through Candidate Experience · Increasing Conversion through Candidate Experience Seema Yedavalli University Relations Manager Mattel Mattel Confidential Information

Idea Starters• Invite candidates to an onsite event with different speakers• Participate in local volunteer events together with applicants• Celebrate students who receive offers with a dinner event • Celebrate students who receive offers with a video message and/or mail out a

congrats gift• Invite selected students to “exclusive” company events• Lunch and learns• Welcome packets to incoming hires and personalized phone calls/emails from their

hiring managerBest Practice: Host a kick-off meeting before your recruiting season begins with internal people who will be participating in all your events and recruiting efforts to set expectations and build enthusiasm.Best Practice: Don’t forget to THANK your internal stakeholders who participate!

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