If you are serious about Online Marketing, you have

to understand the importance of conversion rate to

your Business.

The conversion rate is the proportion of visits to a

website who take action to go beyond a casual

content view or website visit, as a result of direct

requests from marketers, advertisers, and content

creators.

There are various strategies

to achieve this goal, you can

apply the following:

Invest in the core products or

services: by creating banner advertising campaign

Search Engine Optimization for Website pages: to

get found and increase your website traffic

- Increase the usability and

improve the navigation of

Company’s website: so

that users can find and browse

without thinking too much about

where to click

- Periodical Newsletter Campaign: to communicate

with your clients and subscribers on regular basis

Bonus Tip:

Concerning the advertising campaign, it is worth to

mention that 20% of the banners got 80% of the

clicks. Accordingly in next phase of your campaigns,

you analyze the 20% and create 20-100 banner ad

variations based on those successful angles and test

a handful of new approaches.

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