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Increase Sales with Facebook - 30 Tips in 30 Minutes
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Transcript of Increase Sales with Facebook - 30 Tips in 30 Minutes
My background
• Delivering Digital Marketing Courses since 2008• Mentoring Business Owners• Co-founder of the Digital Business Institute• Emerised in this topic on a daily basis
Client Challenges
• Ongoing support• Keeping up to date with changes• ‘No time’ perception, in reality it is actually a change in habit• Results are not instant
“...to learn and not to do is really not to learn”Stephen Covey
This Webinar
• 30 Tips• Upcoming Training Programme• Q & A• A link to the Video Recording will be sent by email• Support information and links• Sales• Direct – Order Online i.e. product or service• Indirect – Professional, Front of Mind, Regular Posts, Grow Email List
Terms/Disclaimer
• Information provided based on experience and advice (including Facebook Account Managers)
• We accept no responsibility or liability for any results or actions, damage or loss that may occur as a result of using Facebook.
• Facebook Rules/Features change regularly
Tip #2 - Cover Image - Call to Action
• Include a call to action • Example - Click here, Like, Call
Today, Buy Online• Rule changed on July 1st
• You can also to this with your profile image
Tip #4 - Cover Image – change it regularly• It will freshen up your page• It will appear in people’s newsfeed• Get a template designed and change text yourself
Tip #5 – Highlight Images
• Get images designed to the correct Facebook Image Dimensions• Then highlight the image• It will then be the full width of
the Timeline• Include ‘Call to Action’ and a link
as per Tip #3• You can also ‘Pin to Top’ from
here to keep a particular post at the top of your timeline/page
Tip #6 – Customised Tabs
• Great for ‘Call to Action’ – Sign Up, Link to Website, Order Online • Links to ‘how-to’ videos will be sent by email
Tip #8 – Page Category
• Change from Local Business to Company and add your promise/unique selling point/call to action
Tip #9 – Facebook Posts
• Posts that get interaction get more views• People will stop seeing your posts if they don’t interact
Tip #10 – Facebook Posts - Use Questions• Ask a question/get feedback• Finish your post with a question• Feedback Example - Next webinar
time –please vote: 2pm, 4pm, 6pm or 8pm. Please enter your preferred time in the comment section below. ?
Tip #11 – Facebook Posts – When?
• Check your Facebook Insights• https://www.facebook.com/insights/• Click “When Your Fans Are Online”• Then schedule your posts accordingly
Tip #12 – Facebook Posts – Off Peak
• Schedule posts when your competition are asleep but customers may not e.g. 6am• Or swing by for a coffee
tomorrow, it’s on the house (with promo phrase)
Tip #13 – Facebook Posts – What gets interaction?• Check your Facebook Insights• https://www.facebook.com/insights/• Click “Best Post Types” – Photo and Video get most clicks this example
Tip #14 – Facebook Insights – Demographics • Check your Facebook Insights• https://www.facebook.com/insights/• Look at other stats e.g. Fans Age and Gender• Check insights of the competition
Tip #15 – Facebook Posts – YouTube
• Search YouTube for appropriate videos• Post a video on your Timeline• Ask for Like & Share
Facebook 6 Month Mastery Programme • Complete online course – no travel• Over 50 x 5 Minute ‘how-to’ videos• 24/7 Access• Learn at your own pace AND give access to other staff members• Weekly support via email and a Facebook Forum• Ask questions as you progress• Videos covering Facebook changes will be added• Full Price for 6 months is €297 - less than half price for webinar viewers
Tip #16 – Posts - Use ‘Like’ & ‘Comment’• Post a statement• Then ask people to ‘Like’ if they agree, comment if they don’t
e.g. Apple release iOS7 – Click ‘Like’ if you think it’s better, comment if you don’t.
Tip #17 – Facebook Posts – Photos in comments• Recent change – photos in
comments• Ask people to upload a photo
into the comment box – monitor this• 2,691 People saw this post –
almost 30% of their Likes.
Tip #18 – Direct Selling – Order Online• Direct link to a specific product that can be bought online• If you do not have an online shop, consider setting up a PayPal
account and button for a specific product• Easy to set up – Bonus Course in Facebook Mastery Programme• Shoppers can use Credit Card or PayPal
Tip #19 – Facebook Lists
• Use lists to share content from other sources• Create Lists – Health, Fashion, Technology• Local• Humour• Competitors
Tip #20 – Your Page can Like other Pages – B2B• Switch to using Facebook as your Business• Like and comment (appropriately) with other business pages
Tip #21 – Share Content – B2B
• Switch to Business Page• Share content from existing and potential
clients• Shares can be seen by Page Owner
Tip #22 – Run a competition
• Post a nice image of the Prize• Prize should be related to your business• Invite people to Like or Comment to enter• Share to enter is not allowed• Use a Tab to ask for email address• People have eye on the prize not on the brand• Read Facebook Competition Rules
Tip #23 – Facebook Places
• If you have a public premises e.g. shop, restaurant, hotel etc.• Set up/Claim Facebook Place• Connect to Business Page• Encourage/Incentivise ‘Check-Ins’• Social Proof
Tip #25 – Facebook Offers• Design a high impact image displaying your offer• Choose an expiry date• You can add a website link & promo code• You can limit the number of claims• You can set a reminder date & time• You can target people by location, age, gender and
when to publish the offer• Choose your budget for promoting the offer• Add terms & conditions • People who claim the offer present an email to you• Their friends see that they claimed the offer• Offer may not be redeemed but it is seen
Tip #26 – Facebook Ads - Audience
• Location• Age• Gender• Precise Interest• Broad Categories
• Interests – Health & Wellbeing• Family Status – Parents• Events – Birthday in the next week• Business/Technology – Small
Business Owners
Tip #27 – Facebook Ads – Audience - Part 2• Friends of your existing ‘Likes’• People will see friends’ names with the ad
Tip #28 – Facebook Ad Images – Right Column• Yellow – Yellow Box around image• Not too much detail• Stand 10 feet from computer• Image consistent with message• Choose where people land when they click
Tip #29 – Facebook Ads – Power Editor • Use Power Editor to place ads
in the News Feed – 30% higher click through rate (CTR) than ads in the right column• They also have a Like Button• Power editor gives you a lot
more options and control• It is a Google Chrome Plugin• Module in Mastery Programme
Facebook 6 Month Mastery Programme • Starts October 7th
• Runs for 6 months - March 2014• Full Price €297• Webinar VIP Price €97 (€119 incl. VAT)
• €200 Discount• 30 Day Money Back Guarantee