Increase Sales through Social Media
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Transcript of Increase Sales through Social Media
![Page 1: Increase Sales through Social Media](https://reader033.fdocuments.in/reader033/viewer/2022061219/54ba2c054a79599e548b4744/html5/thumbnails/1.jpg)
Social Media Marketing
GRIP el
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Facts about the Earth
• Equatorial Radius = 6,378,206 m
• Area = 510,900,000 sq km
• Equatorial Circumference = 40,075 km
2000 BG
2000 AG Area = Approximates tip of the mouse pointer
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Digital Marketing
Marketer Consumer
Push Communication
Pull Communication
Interactive Communication
Banner, Viral, Advertising, Email, SMS
Social Media, Widgets, ORM
SEM, SEO
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CONVERSIONS TO SALES
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Increase Conversions to Increase Sales
Direct Sales
Search Sales
Influencer Sales
Social Media
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Direct Sales through Facebook
•BookMyShow•PVR Cinemas
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Direct Sales through Twitter
•Dell• Naked Pizza
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Search Sales Effected
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Search Sales effected
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Influencer Sales
Text
Remixing
I N T E R N E T
- leverage by gathering, "remixing", and pooling brand intelligence
- Consumers have been critically watching, recording, and sharing information on the internet space
- Rev/commented on brand/company blog
- 77% of online shoppers read consumer product reviews and ratings before making a purchase
- 24% of online car shoppers have changed their mind about a vehicle purchase based on social media
- With increasing frequency, consumers are actually controlling, uploading, downloading, filming, recording, circulating, and passing along their own personal encounters with products, services, companies, and brands.
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What is happening online?
Influencers on Twitter
Reviews
I will not go buy THAT product
Forum
Friends on Facebook
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Influencer Sales
• Online conversations are dynamic (users generate text/image/video) and are influential
• Bad news travels and support for the same travels faster
• You cannot control the message in cyberspace, you can neutralize the effect
12
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SOCIAL MEDIA USER
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Social Media Interactions
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Social Media Interaction
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Social Media Interaction
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Social Media Interaction
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Architecture of Participation
Source: The Long Tail, Chris Anderson, Pg 84
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Understanding Indian Social Media Internet User
(Source: Forrester)
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SOCIAL MEDIA OPPORTUNITIES
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Identify?
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Social Media Starfish
Source: Robert Scoble
In 2007
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Social Media Starfish
In 2009
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What Next?
Get Social through Interactivity on New Medium
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What do you need?
Concept
Content
Contests
Engaging
New
Dev
elop
Con
tent
fo
r Soc
ial M
edia
Gratification
In L
ine
Bran
d Pe
rson
ality
Bran
d Pe
rson
ality
Pe
rcei
ved
and
Crea
ted
Merchandise
Inte
racti
on
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What do you need?
Virality
Searchable
Talkability
Increase in Sales
Known to Influencers
Recommendations
Interaction
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Moksh Juneja Founder, Avignyata Inc.Associate, White New Age MediaMobile: +91 9322121170Email: [email protected]
Thank YouWebsite: http://www.avignyata.com