OEM E-BOOK

Partner with Hitachi Vantara to differentiate your solution in as little as eight weeks

Increase Customer Engagement by Embedding Analytics

Executive SummaryToday’s consumers are demanding a seamless digital experience. For data-driven applications, that means analytics and insightful visualizations must be faster, more intuitive and easier to access.

To deliver upon these expectations, software vendors

should consider partnering with Hitachi Vantara.

Hundreds of software providers, including SaaS

companies, have increased revenue and built customer

loyalty with Pentaho, Hitachi Vantara’s end-to-end

platform. With its tightly coupled big data pipeline

and advanced visualization suite, Pentaho helps to:

■■ Build a dynamic data pipeline to deliver business outcomes.

■■ Customize security frameworks.

■■ Personalize visualizations to adhere to branding requirements.

■■ Embed powerful analytics into applications.

■■ Provide an open API for easy application integration.

All this can be done within eight weeks with Hitachi

Vantara’s best-in-class professional services team.

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It Starts with a Dynamic Data Pipeline

Great visualizations are often built on complex data architectures, and preparing, orchestrating and cleansing data is more difficult today than ever before. The result? Independent software vendors (ISVs) look beyond visualizations and choose solutions that solve their near-long-term data management needs. They choose Pentaho because:

It integrates, blends and analyzes structured and unstructured data from any type of file, with unique processing requirements, in different environments, and (private cloud, public cloud, hybrid-cloud, multicloud or on-premise) on different engines (Spark, Hadoop, Kettle) at scale.

Why does this matter? Because your data tool shouldn’t be a barrier to how you engage with your customer.

Deliver Critical Business Outcomes

With a purpose-built data pipeline and great visual-izations, it’s easy for our partners to create their own rebranded and customized applications with minimal effort. Our objective is to make it simple and profitable for original equipment manufacturer (OEM) partners to be powered by Pentaho Business Analytics.

Why Companies Choose Pentaho to Embed Analytics into their Applications:

Increase Revenue

OEMs love Pentaho’s powerful yet easy-to-use visualizations, analyses and dashboards. It gives them what they need and extends the value of their products at the same time. We will tailor our licensing and pricing to meet your business needs.

Build Customer Loyalty

OEMs want business analytics that provide actionable insights for better decision-making and are seamless with its application or service. You can easily integrate Pentaho Business Analytics into your enterprise software. To increase customer satisfaction and decrease churn risk, you can change the look and feel of the analytics to complement your application.

Establish Market Leadership

Leapfrog the competition with a more comprehensive analytics solution that extends beyond your company’s core competency. Pentaho’s dashboards, visualizations and analyses offer you a unique differentiator that sets your application apart from others.

Choose Pentaho Data Solutions because:It integrates, blends and analyzes structured and unstructured data from any type of file, with unique processing requirements, in different environments, and (private cloud, public cloud, hybrid-cloud, multicloud or on-premise) on different engines (Spark, Hadoop, Kettle) at scale.

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Build a Data Pipeline with Intuitive Drag-and-Drop Creation

Regardless of job role or technical experience, the Pentaho platform is extremely intuitive. Using a drag-and-drop design canvas, you can easily create reports, analysis and dashboards right from a web browser.

To create a report, simply drag business attributes onto a blank page, then format, group and summa-rize calculations. Pentaho’s dashboard designer provides templates, widgets and components to easily create personalized dashboards.

Integration Options That Require Little to No Development

Pentaho’s architecture lets you take advantage of simple, low-impact integration strategies that result in sophisticated analytics without a lot of complex development and customization. All you need is basic HTML skills to change the look and feel of the application to match your style and branding. The power of the platform’s architecture lets you fully embed our analytics capabilities by integrating, customizing and extending Pentaho.

Under the Hood:

Hitachi Vantara’s Pentaho platform architecture lets you take advantage of simple, low-impact integration strategies that result in sophisticated analytics without a lot of complex development and customization.

BUNDLED

Analytics with your look and feel

Pentaho is a separate app with your branding

Links from your app to Pentaho reports and analysis (optional)

Single sign-on for seamless user experience (optional)

MASHUP

Integrated end-user experience

Pentaho inside your existing UI

Your app includes Pentaho user console, reports and analysis

Single sign-on creates a seamless experience

EXTENDED

Customize your integration and analytics

Connections to custom data sources

Adding your own new visualizations

Customizing security hierarchies

Replacing Pentaho rules engine

UNIFIED

Direct app integration

Integrated with your app server

Pentaho code directly embedded into your app

Utilizing Pentaho Java APIs in your app

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Operate in On-Premise or Cloud, or Hybrid – Your Choice

■■ On-Premise: Integrated as part of your software installed on your customer’s own machines.

■■ Cloud: Integrated with other multitenant software-as-a-service (SaaS) applications. As a convenience, we provide preconfigured machine images for selected cloud services such as Amazon Web Services, Microsoft Azure or Google Cloud.

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Robust Security Pentaho easily integrates with any external authenti-cation and role-based authorization framework such as LDAP, active directory or your own custom security technology. Customize data access rules based on your requirement

Single Sign-On

Create a seamless experience for end users. CAS, IWA and custom single sign-on frameworks integration allows authentication once to the appli-cation and embedded business analytics you build using Pentaho.

Pentaho SDK and Integration with Third-Party Apps

Pentaho SDK (software kit) is functionally rich. It empowers developers to implement highly custom-ized analytics applications in a few weeks. The platform also offers functionality that integrates with third-party apps.

Integrate Pentaho Business Analytics with Google Maps APIs to display business information in a geospatial view. You can also drop in third-party visualizations into the Pentaho analysis user inter-face to augment the platform’s rich visualizations with your own.

Embed Into Mobile Apps

Pentaho’s web-based and open architecture enables ISV and SaaS providers to build a wide variety of industry-specific or domain-specific analytic applications for mobile (figure 4). Pentaho customers in insurance, retail, and healthcare have integrated Pentaho Business Analytics in their mobile apps.

Hitachi Vantara’s Pentaho empowers developers to implement highly customized analytics applications in a few weeks. The platform also offers functionality that integrates with third party apps.

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Compelling VisualizationsPentaho Technology – Easy to Embed

Compelling and Interactive Visualizations

Impress your customers with attractive data visual-izations. These charts and graphics are highly interactive and provide customers with insight into business information in minutes.

Pentaho Business Analytics Provides:■■ Rapid data discovery and analysis to identify business trends and exceptions.

■■ Rich and interactive dashboards to monitor and investigate key business metrics.

■■ Summary reports with the ability to drill down into supporting data and analysis.

Easy to Re-Style and Re-Brand

With a modular, web-services interface and cas-cading style sheets, Pentaho can be modified to have the same branding, look and feel as your existing application. You can change the images, colors, fonts, logos and background themes to match the application.

Leverage the Open Source Community:

The Pentaho platform also allows you to use external components, or plugins, with the purpose of extending the standard functions of the business analytics software. These plugins are installed on top of the Pentaho platform to help you add cus-tomizations to the BI platform. CTools, which components include a dashboard framework and editor, a data access layer, charting components and a graphic generator, lets you (or Hitachi’s UX team) build visualizations that easily embed into your application with the agility of open-source.

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Marketing Automation Leader Delivers Analytics: Marketo

Summary:

Marketo is a leader in SaaS marketing automation solutions focused on account-based marketing.

The Challenge: Find a Cost-Effective Solution With Embedded Business Analytics

As a leader in marketing automation, Marketo needed an embed-ded business analytics suite that could deliver dashboards and reports. In addition, the company wanted a solution that could be implemented both at a lower cost and with less latency than architecting an in-house analytics solution.

The Solution: Pentaho Data Integration and Pentaho Business Analytics

To meet the need for a cost-effective solution with embedded busi-ness analytics, Marketo chose Pentaho Data Integration and Pentaho Business Analytics, including Pentaho reporting, analysis and dash-boards. Pentaho offered flexible and extendable architecture, product roadmap transparency, easy and straightforward security and user-authentication integration, and a positive user experience.

The company also participated in Hitachi Vantara’s OEM program and engaged in our professional services including support, on-site training and consulting.

The Outcome: Increased Analytics Capabilities for Marketo Customers

After embedding Pentaho Data Integration and Pentaho Business Analytics into its new solution, Marketo gave customers the ability to create ad hoc reports, dashboards and slice-and-dice data. The embedded solution was delivered in just eight weeks, saving time and money compared to internal development, which would have taken four full-time engineers more than three months to complete. The new product also helps to extend the breadth of Marketo’s product suite.

Looking for both modern, flexible technology and a true partner, Hitachi Vantara helped us meet our goal of rapid time to market and delivered a feature rich product to the market in just eight weeks.

George JaquetteSVP of EngineeringMarketo, Inc.

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Ensuring Success with Your Embedded Analytics Project:

WEEK 1 2 3 4 5 6 7 8

DEVELOP

Developer training

Workshop on architecture, best practices and techniques

Personalized implementation strategy document

Implementation of reports, dashboards, security integration, etc.

Quality assurance

Access to experts with knowledge of Pentaho APIs and architecture

Proactive calls to discuss roadmap and progress

MARKET

Create marketing collateral

SALES

Sales and end user training

Embed Analytics in as Little as Eight Weeks!

The Powered by Pentaho program offers software partners a prag-matic approach for embedding advanced visual analysis, report-ing and dashboards in a little as eight weeks.

Pentaho Training and Services

Hitachi Vantara is a committed partner in helping you get up to speed and successfully deployed, regardless of how you integrate the application.

Two paths to Value (Build or Buy)

Our professional services team can build your analytics capability or help your development team use the power of the Pentaho open-source platform and CTOOLs application. Professional

Services Offering

• Construct data pipeline in as little as 8 weeks• Customize visualizations to match your branding requirements

• Enable your development team with training programs and workshops• Leverage open-source tools to build your own apps

Buy: Build:

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Business Analytics Optimized for Your Needs – Tailored OEM Enablement (Build)

Hitachi Vantara offers custom classes tailored to the skills of your web developers and data architects. This helps you choose the right level of professional services. Attend valuable training led by an enterprise architect focused on the details of the implementa-tion strategy to:

■■ Gain a solid foundation and understanding of Pentaho architecture.

■■ Understand specific integration points with your software.

■■ Learn how to extend Pentaho beyond what comes in the box.

■■ Gain an internal knowledge-base for building as well as troubleshooting your integrated solution.

Go to Market in Eight Weeks (Buy)

The “Powered by Pentaho” program helps your business quickly bring your solution to market and supports your success over the long term. We start with tailored training and a strategy workshop session to accelerate your development. Throughout the development cycle, we provide support, includ-ing access to Pentaho experts who know the architecture and product capabilities intimately and can quickly answer your questions. Finally, we can help accelerate your go-to-market strategy with training for your technical support staff.

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Throughout the development cycle, we provide support, including access to Pentaho experts who know the architecture and product capabili¬ties intimately and can quickly answer your questions. Finally, we can help accelerate your go-to-market strategy, with training for your technical support staff.

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HITACHI is a registered trademark of Hitachi, Ltd. VSP is a trademark or registered trademark of Hitachi Vantara Corporation. IBM, FICON, GDPS, HyperSwap, zHyperWrite and FlashCopy are trademarks or registered trademarks of International Business Machines Corporation. Microsoft, Azure and Windows are trademarks or registered trademarks of Microsoft Corporation. All other trademarks, service marks and company names are properties of their respective owners.

SP-xxx-x 345M February 2019

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Hitachi Vantara

Partnering with Hitachi Vantara

The Pentaho platform is modern, pluggable and exten¬sible, with business analytics that are easy to embed, bundle or host. As a partner, you can create your own rebranded and customized version of Pentaho Business Analytics with minimal effort. Our objective is to make it simple and profitable for OEM partners to be powered by Pentaho Business Analytics.

Hitachi Vantara at a Glance Your data is the key to new revenue, better customer experiences and lower costs. With technology and expertise, Hitachi Vantara drives data to meaningful outcomes.

Flexible Licensing and Pricing

Our approach is to help you understand the licensing and pricing model and develop a mutually-agreeable pricing strategy. We are open to all reasonable ISV/OEM industry-standard terms and conditions. Our flexible licensing:

■■ Offers pay-as-you-go subscriptions.

■■ Has no upfront license fees.

■■ Is 90% more cost-effective than other BI solutions.

Hitachi Vantara provides a full program to ensure your success in providing a valuable, differentiated analytics solution that you can bring to market quickly. Let us help you:

■■ Create customized analytics applications.

■■ Help your development team build eye-popping data driven applications.

■■ Build your analytics application from scratch with our professional services team