Increase Conversion Rates with Reach Dynamics
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Email Inbox Retargeting
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Transcript of Increase Conversion Rates with Reach Dynamics
Email Inbox Retargeting
Confidential, ReachDynamics, LLC7/14/15
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WHAT IS IT?
We match anonymous web browsers that do not convert to their email address. Then we send them a fully compliant message inviting them to return and convert on an advertisers offer.
Confidential, ReachDynamics, LLC7/14/15
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HOW DOES IT WORK?
• Quick, easy set up process. • Place a two-step pixel (one on your landing page, the other on
your conversion page).• When a user visits your site and does not convert, ReachDynamics
leverages its cookie pool and email list database relationships to identify the email address of the visitor.
• ReachDynamics sends a CAN SPAM compliant email to non-converting users with your desired ad copy.
Confidential, ReachDynamics, LLC7/14/15
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PROCESS OVERVIEW
Confidential, ReachDynamics, LLC7/14/15
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HOW MUCH DOES IT COST?
ReachDynamics does not charge a fixed amount for email inbox retargeting, but instead operates on a Cost Per Acquisition basis. We become a publisher of your affiliate program and we are only paid when someone returns to convert on your site.
Confidential, ReachDynamics, LLC7/14/15
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KEY METRICS
• On average, ReachDynamics is able to identify approximately 10% to 15% of anonymous users, with this rate continuing to grow.
• Average open rates of 35%.• Average click through rates of 15% with average click-to-open
rates of 48%.• Average conversion rates of 10%.
Confidential, ReachDynamics, LLC7/14/15
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Common Questions• Is this a cart abandonment solution?
No, it’s better. We retarget any potential customers that reaches your site. No data entry is required allowing us to retarget a much larger audience.
• How are emails sent?ReachDynamics manages all aspects of email sending and delivery through integrations with 3rd party ESPs.
• Can I control email content?Yes. ReachDynamics will work with you to develop approved email content for follow up emails.
• How are suppressions managed?You will need to provide an opt-out link for emails sent, as well as access to your suppression file. ReachDynamics will suppress emails to users who have opted-out.
Confidential, ReachDynamics, LLC7/14/15
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WHAT’S NEXT
To learn more or to get started please contact:
Johnathan [email protected]
