Incorporating Videointo your

Online Marketing Plan

Create, Produce & Distribute

Audio & Video Options

Marketing & Public RelationsBackground

- Snow Ski Areas- Hotels- Cruise Lines- Travel Agencies- Magazines- Associations

Why? Statistics and Insight

• State of Video Marketing 2018 – Hubspot

• State of Video Marketing 2018 - Optinmonster

• Social Media Examiner – Facebook Advertising Research

• Social Media Today

• Forbes

• Wordstream

• Animoto – 2016

• Animoto – 2017 (infographic)

State of Video Marketing 2018 – Hubspot

Social Media Examiner – Facebook Advertising Research

Social Media Today

Wordstream

Animoto – 2016

Animoto – 2017 (infographic)

Content Creation

- You need pictures or motion video- You should have audio- You should edit the video- You must distribute the video

• Text

• Graphics• Pictures

• Video

• Audio

This is the starting point…

Podcast & Video Distribution Options

• Youtube

• Vimeo

• Facebook

• Instagram

• Twitter

• BlogTalkRadio I’m Blue, Man

Resources

• How to Use Instagram

• How to Use Twitter

• How to Use Youtube

• Social Media Dashboard: Falcon.io

Search Google and Youtube for “how to” instructional videos and websites.

http://daytonabeachvideomarketing.com/