Incorporating Digital Tools into your [Departmental] Marketing
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Transcript of Incorporating Digital Tools into your [Departmental] Marketing
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Incorporating Digital Tools into your [Departmental] Marketing
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I am Matt W. CummingsPurpose Builder, Civic Leader, Digital Enthusiast
@mattwcummings
Hello!
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MarketingThoughts and Implementation
1
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“
"As you’ve noticed, people don’t want to be
sold. What people do want is news and information about the things they care about." -- Larry Weber
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Marketing is no longer selling a product but it is narrative sharing, it connects people to other people through story.
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1Start with your
Values
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What defines us
◉ What are the key values that define your organization
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Your story communicates your values
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Share your Message
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Share your Message
◉ All people use Social Media.
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Deliver your Message
◉ All people use Social Media.◉ All information must be InBound Based
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Inbound Marketing
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Deliver your Message
◉ All people use Social Media.◉ All information must be InBound Based◉ We will focus on: Facebook and Mailchimp
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CreateContent that Attracts
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Where to CreateCanva Piktochart DaFont
Online Image Editor
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The following content is visual. Check the “reach”.
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The following content is
not visual. Check the “reach”.
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CurateYour Content
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Curate = Repost
◉ Pull content from places like:○ Alltop - Publishes top stories from blogs, online
magazines, etc..
○ Reddit- Content is upvoted by members
○ Follow Top Followers, share their content
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DistributeYour Content
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TalkTo Your Audience
● Post 3-5 times a week.
● Use FB Insights.
● Visual.● Pay to
boost.
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TalkTo Your Audience
● Post 3-5 times a week.
● Use FB Insights.
● Visual.● Pay to
boost.
Mailchimp.
● 2-3 Images.● Student driven-
content.● Link to external
pages ● Subject line
describes contents
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AnalyzeYour Content
5
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In September 2015, we launched a content posting strategy for two FB pages...
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The third page had no content strategy. We used it as a benchmark to measure success.
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Content Strategy
Won.
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Blue and Green Had Content Plans. Orange didn’t.
Number of Likes
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Blue and Green Had Content Plans. Orange didn’t.Daily Number of Facebook Impressions
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Blue and Green Had Content Plans. Orange didn’t.Daily Number of FB Reach
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Homework time
:)
Your Content Creation Plan⊙ What are your center/organization’s
core values?⊙ How are these values being fulfilled
by people at your center?⊙ How can you make these content
moments/stories?