Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on...

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The World Conference on Intellectual Capital for Communities Information and Knowledge for All: Towards an Inclusive Innovation The World Conference on Intellectual Capital for Communities UNESCO, July 3&4 2017 Jaideep Prabhu University of Cambridge Inclusive and Frugal Innovation in Emerging Markets

Transcript of Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on...

Page 1: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Information and Knowledge for All:

Towards an Inclusive Innovation

The World Conference on Intellectual Capital for Communities

UNESCO, July 3&4 2017

Jaideep PrabhuUniversity of Cambridge

Inclusive and Frugal Innovation in Emerging Markets

Page 2: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Unique Features of Indian Innovators

Frugal

Flexible

Inclusive

1

Page 3: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Thinking Outside the (Ice) Box

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Page 4: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Thinking Outside the (Hot) Box

Page 5: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Jugaad Innovation

The art of overcoming harsh constraints by improvising an effective solution using limited resources

Gambiarra or jeitinho in Brazil

Kanju in Africa

Jiejian Chuangxin in China

DIY in the US

Systeme D in France

Page 6: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Why Does India Need Jugaad?

Upwards of 40% of Indians:

Are unbanked

Are off the electricity grid

Have limited access to healthcare and education

Page 7: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Upper-Middle

$10,000+ PPP(1)

Middle

$5,000-10,000 PPP

Emerging

$2,500-5,000 PPP

Poor

Under $2,500 PPP

2005 2020

Changing Class Structure

Page 8: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Why Does the World Need Jugaad?

Page 9: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Why Does the World Need Jugaad?

Page 10: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Thomas Piketty, Paris School of Economics

Why Does the West Need Jugaad?

The West must learn to do « better with less »!

Page 11: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Social Entrepreneurs

Page 12: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Mansukh Bhai and the MittiCool Fridge

Page 13: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Dr Mohan’s Mobile Diabetes Clinic

Source: http://www.worlddiabetesfoundation.org/composite-2731.htmSource: http://www.drvmohan.com/

Page 14: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Harish Hande and SELCO

Page 15: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Devi Shetty: Frugal Surgeon

Page 16: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Large Domestic Organisations

Page 17: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Tata and the Nano

Source:http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano

Page 18: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Tata “Swach” Water Filter

Page 19: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Aakash Tablet

Page 20: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

BRAC

World’s largest NGO: employs 100,000 people, reaches 126 million people in over 11 countries

Diversified: health, education, finance and social enterprise

Covers 80% of its costs through own revenues

Best practices from business; constantly learning

Page 21: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Bangladesh and Social Businesses

The home of social businesses

Grameen, BRAC and Asa: three of the world’s largest microfinance organisations

Generate surpluses but plough these back into scaling their social mission

Page 22: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Multinationals & Inclusive

Innovation

Page 23: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

GE and Affordable Innovation

ECG machine designed specifically for India’s rural markets

Portable, light, battery operated, reliable, cheap

Launched in China, and now in the US after having got FDA approval

Page 24: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Siemens: Foetal Heart Monitor

Page 25: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

The Nokia 1100

Specifically for emerging markets:

Dustproof keypad and front face

Built-in flashlight

Over 200 million sold since late 2003

World's best selling handset and consumer electronics device

Page 26: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

M-Pesa and Mobile Payments

Page 27: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Photo: M-KOPA

Selling Solar Lighting Solutions

Page 28: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Inclusive Innovation in the West

Page 29: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Ebon Upton and the Raspberry Pi

“Design intended to inspire schoolchildren and adults to program”

Demand for Raspberry Pi, the British $35 computer, “crashes website”

Source: The Guardian

Page 30: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Prabhu Subramanian and CoLearnr

Page 31: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

3D Printing: Increasingly Affordable

Page 32: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Page 33: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Photos: EMBRACE

Page 34: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Challenges of Inclusive Innovation

Small organisations are inherently frugal and agile but lack resources to scale

Large organisations have the resources to scale but are wasteful and slow

Page 35: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Solutions for Inclusive Innovation

Partnerships between small and large, local and global are needed

Governments and public institutions like UNESCO and universities can be cheerleaders and match-makers

Page 36: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Conclusion

Frugal, flexible, and inclusive innovation can help the world achieve the SDGs

The West can gain by engaging with counterparts in the developing world

Large and small, North and South, can work together improve lives everywhere

Page 37: Inclusive and Frugal Innovation in Emerging Markets...3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities - 13th Edition - BRAC World’s largest NGO:

3rd & 4th July 2017 The World Conference on Intellectual Capital for Communities

- 13th Edition -

Thank You!