Inc 500 online newsrooms report 2013
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the online social nwsroom www.press-feed.com
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PRESSfeed, the socially integrated online newsroom, released the 2013 study of the Inc. 500 companies’ newsrooms. Despite the major changes that have taken place in the media landscape over the past 12 months, such as the increased interest in visual content from the public and the media, the Inc. 500 companies seem to be lagging at least a year or two behind.
Transcript of Inc 500 online newsrooms report 2013
the online social nwsroomwww.press-feed.com
Introduction
News Media Looking Outside
PR Content Expands
Brands have many avenues where they can tell their stories:Blogs Social News SitesTwitter News FeedsFacebook PinterestGoogle + InstagramLinkedIn YouTube
Methodology2012 Inc.500 list -- evaluated their newsrooms using 15 factors: • Do they have a newsroom?• How easy is it to find the newsroom?• Is the information in the newsroom current or stale dated?• Is there a media contact on the main page of the online newsroom?• Is there a contact name and telephone number on the press releases?• Can you search the newsroom content?• Is there content in the newsroom other than news releases?• Is the news content organized or categorized?• Is the news content available in news feeds (RSS)• Are there icons that connect to the company’s social content?• Does the newsroom content have easy social sharing options?• Do they have an image gallery?• Do they have a video gallery?• Do they use images, graphics and/or video with their news releases?• Do they offer embed codes for images and video?
PR Content Distribution
We also established what social media platforms the Inc. 500 companies are using for news distribution and telling their brand stories: • Company blog• Facebook• Twitter• Google+• LinkedIn• YouTube• Pinterest
Executive Summary
Score Card
Positive Changes
The biggest change has been in connecting to the company’s social content – a dramatic leap from 12% in 2012 to 72% in 2013. (600%)
Social Sharing
Lagging Behind
Sharing news content has been identified as one of the major trends to watch.Almost two thirds of the Inc. 500 are missing this vital component of their marketing.
Visual Content
Despite the explosion of the use of visual material in the last year and the fact that images and video get the most engagement, there has been almost no increase in the use of visuals with news or providing image and video material for the media and the public to view.
Getting Found
98% of journalists say they use search engines when researching a story, so search visibility is vital.
The newsroom should show up in a search for the company name as well as for the main key phrases a journalist, blogger (or potential investor or customer) might search.
At the very least there should be a link to the news content on the homepage of the website.
Social Media Use
Effective Facebook Pages
While 89% of the Inc. 500 have a Facebook page set up, less than half of them(48%) are using it effectively to build a community of loyal fans.
High Scorers
