Inbound tourism overview - Visit Britain Travel Trade · Saudi Arabia UK Middle East expats Others...
Transcript of Inbound tourism overview - Visit Britain Travel Trade · Saudi Arabia UK Middle East expats Others...
Inbound tourism overviewAnnual visits
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Manchester
JeddahRiyadh
8,995 18 nights
Average flight seats per week** (2016)
Average lengthof stay (2015)
22%17% 22% 40% 20%
Jan–Mar Apr–Jun Jul–Sep Oct–Dec
Global ranking for inbound visits to Britain in 2015#40
2009 2010 2011 2012 2013 2014
89,
000
79,0
00
105,
000
111,
000
126,
000
144,
000
2015
147,
000
Purpose of travel (2015)Seasonal spread of travel (2015)
Global ranking for inbound spend to Britain in 2015#10
2015 averagevisitor spend£3,769
Annual visitor spend
2009 2010 2011 2012 2013 20152014
Departure & destination airports** (2016)Regional spread of travel (2015)
Jan-Sept2016
119,000visitors
Jan-Sept2016
£283 mspend
57%
5%
18% 13%
Holiday VFR* Business
7%
Study MiscM
Saudi ArabiaMarket snapshot
Sour
ces:
Inte
rnat
iona
l Pas
seng
er S
urve
y (I
PS),
Ape
x.
*Visit friends and/or relatives, **direct flights only.Percentages may not total 100% as single visit may include multiple regions.
2% Scotland
33% Rest of England
71% London
3% Wales
LondonHeathrow
Corporate website: visitbritain.org
Image library: visitbritainimages.com
Trade website: trade.visitbritain.com
Media centre: media.visitbritain.com
VisitBritain
1205 Aspect Tower
Business Bay, Dubai, UAE
PO Box 33342
+971 (0) 4391 5455
@VisitBritainGCC
LoveGreatBritain.ar
VisitbritainGCC
@VisitBritainBiz
Male Female
Word of mouth Price comparison websites Travel guidebook
1 2 3
71% 15% 2% 12%
Saudi Arabia UK Middle East
expats Others
Key demographics* (2013-2015)
Market segments & attributes
Visitors' gender by visit purpose* (2013-2015)
Travel companions** (2016)
Holiday booking habits** (2016)
Top influences in choosing a holiday destination** (2016)
of visitors from Saudi Arabia were "extremelylikely" to recommend Britain in 2015*
78%
29%45%45%
22% 10%
Spouse/ Partner
21%On their own
With childrenunder 16 With friends
22%
With other adultfamily members
0-15 5%
16-24 10%
Visitors' nationalities* (2013-2015)
Online Face-to-face
65+ 2%
55-64 9%
45-54 23%25-34 25%
35-44 27%
34%
Holiday66%
43%
57%VFR Business
7%
93%
Visited museumsor art galleries
Visited parksor gardens
Wentshopping
Top three activities in the UK* (2011)
Applicable to people who visited Britain.
Applicable to people who visited Britain and booked theirtransport to Britain and accommodation together.
Visitor profile
Saudi ArabiaMarket snapshot
Sour
ces:
* In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
* V
isit
Bri
tain
/Ips
os 'D
ecis
ions
and
Influ
ence
s' re
sear
ch.
Relaxed sightseersLarge Arab families seekingexperiences that offergood value for money
Active buzz-seekersGender-driven groups seeking unique experiences
Affluent trendsettersArab families looking for exclusive and bespoke experiences