InboundStrategies for 2015MarketingAn introduction to generating high quality leads through inbound marketing in todays competitive market.

Folsom Creativewww.folsomcreative.com

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Brandon KiddCEO of Folsom Creative

Founder of Folsom Creative, Web Developer, Marketing Consultant.

Meet

@SmashBrando

Brandon KiddI started my first business (Rentech Motorsports) when I was 18. I got my start in web development by creating an ecommerce site for my business, which I eventually sold off.

After starting my first business, I obtained a degree in IT and Web Design while working at Hewlett Packard.

Fast forward a few years…

In 2013 I started Folsom Creative with the goal of bringing excellent customer service and an excellent experience from discovery, design, development, and marketing.

In the future I plan to create more products and tools that help businesses automate their marketing efforts without restricting the platform they use to publish content.

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What We’ll Talk About

What is Inbound Marketing?

Closing and Nurturing Leads.

Convert Your Visitors Faster.

Creating the Right Content.

How to Use Signals and Insights.

Let’s Wrap This Presentation Up.

You Got Questions? I Might Have Answers.

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What Is

Inbound Marketing?Inbound marketing starts with getting the users attention and attracting prospective clients without actively asking for their attention. Here are a few traits of inbound marketing:

NO Cold Calling

Resource Intensive

No Paid Advertising

Time Intensive

In short, Inbound Marketing is the activity of attracting new leads by creating compelling content that gets potential leads to contact you.

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Creating the Right ContentCompelling content is just the beginning of a great inbound marketing campaign.

Create compelling content that targets your ideal customer. Blog articles should be resourceful in order to keep visitors coming back.

Blogging

Search is the dominant force that drives organic traffic. Make sure that titles and descriptions are compelling. Be sure to research others to truly stand out.

SEO

There is no better way to target a potential lead, than creating a target landing page. Ensure landing pages offer value and target a specific audience.

Landing Pages

Be sure to target users with content that is specifically prepared for social media. Don’t just dump links to your blog, offer real value and get your followers talking.

Social Media

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Convert Your Visitors FasterGet your visitors to act.

SalesGive your visitors more than one way to convert. Various forms, features,

and tools can help you connect to you visitors faster.

Newsletters

On-Site Chat

Lead Forms

Downloads

Bounce Detection Product Demos

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Closing and Nurturing LeadsOnce you have a new lead, you must nurture it like in Tommy Boy.

Lead SegmentationSegmenting leads by demographic, time on site, and

conversion helps identify serious leads faster

Email Drip MarketingEmail drip marketing ensures that you stay in constant

contact with your leads.

Sales WorkflowEnsuring your sales workflow is convenient and low

resistance will help keep leads on the “line”.

Customer SupportDon’t leave your customers hanging. Create brand

ambassadors and keep your customers coming back.

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How to Use Signals & InsightsHow do you know when you’re inbound marketing strategy is working and how to improve?

AnalyticsMeasure results and conversion funnels with analytics software (Google Analytics, MixPanel, etc…)

User FeedbackMeasure user feedback and act on repetitive “issues”.

Social SignalsTrack what types of users are following your company to identify new targets.

React

Stay up to date on your industry and react to new trends. Don’t be the last one to the party.

Test

Always test your strategy. Using A/B testing often helps you verify campaigns faster.

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ConclusionWhat have we learned?

Inbound Marketing is though but offers the best quality leads and is the most effective long term marketing strategy. You need to create great content, give your visitors a way to reach you, and you must meet the expectation of those visitors. Once you have a great inbound marketing strategy you should focus on making it better through testing, analytics, and feedback.

Got a Question?Discussion Time

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Get in TouchWe would be happy to hear from you. If you’re interested in hiring Folsom Creative please give us a call or keep up to date with us on our blog, or Facebook.

2834 S. College Ave (C), Fort Collins, Colorado, 80525

Folsom Creative

www.folsomcreative.com

(970) 224-1494

ThankYou

ForAttending