Inbound marketing-presentation-anyssa-carrutherspp
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Transcript of Inbound marketing-presentation-anyssa-carrutherspp
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Please follow each other on twitter:Please use your smart phones#thinktank
Thanks! @anyssac
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Creating Your Perfect Customer Lifecycle and connecting with your
list!
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Marketing used to be simple.
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Now – Not so much...
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Traffic Attraction Strategies
Lead Capture and Nurture Strategies
Growth cycle on sales funnel
Customer Life Cycle
Mapping out an email marketing and lead capture strategy.
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© Brian Solis & JESS3
The good news and bad news
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A little too simple
• Marketing and sales were mostly PUSH
• Almost no sales and marketing data
• Very few tools or systems
• Physical collateral and packaging were expensive
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Even the right tools can screw you and waste
your time.
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From Bosco's Presentation during social media week I pulled his list. You can find it on Slideshare.com
Content Distribuition Funnel..
Presentation slides
Blog Networks
Ads, Paid – trade JV
Podcast Networks
Press Releases
Forums/ Groups
Email Marketing
Social Bookmarks
Social Platforms
Social Networking
Article Directories
Video Networks
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Typical Customer Lifecycle
1. Generate interest
2. Sell to hot leads
3. Get new customers
4. Sigh in relief
5. START OVER
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Gaps in the Funnel
2. Lost leads
1. Lost traffic
3. Lost customers
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Focusing on tactics while ignoring strategy leads to holes in your
funnel.
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Tools + Tactics - Strategy =
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Be clear about your planto make every move
count
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How are you tracking it?
Are your sales and marketing talking to each other to find out what is effective?
DO YOU HAVE A SYSTEM AND A PLAN
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When you need to get somewhere.. isn't it better to have a map?
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Example – Financial Planner
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Traffic Attraction Strategies
• Content is king (blog posts, videos, etc.)
• Social media• Online Marketing (PPC, SEO)• Referrals, Partners
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Lead Capture Strategies• Opt-in for free report, video, premium content,
etc.• Request a quote, get a demo, free trial• Offers, coupons, contests• Attend live event, webinar, teleseminar
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Lead Nurture Strategies• Create custom campaigns for hot, warm
and cold leads• Personalization is key• Make every message relevant, useful
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Lead Nurture Strategies• Create custom campaigns for hot, warm
and cold leads• Personalization is key• Make every message relevant, useful
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Sales Conversion Strategies
• Automate sales stage communications• Proactively handle objections• Provide supporting evidence
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Wowing Customer Strategies
• Welcome customers (make it personal & relevant)
• Be systematic about quality delivery• Measure satisfaction and take action
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Upsell Strategies
• Upsell or cross sell later in the relationship• Offer upsell products during checkout
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Referral Strategies
• Ask for referrals – and track them• Partners, customers, networking• Testimonials and social promotion
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Example M.A.P.
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Map your PCL
1. Visit us at www.thecommunicationstudio.ca -we will give you a free template
-access to these slides as well as a
-free WEBINAR on growing your business.
1. Write down your key tactics and workflow across the entire life cycle
2. Identify the key holes and opportunities in your customer lifecycle.
3. Don’t get bogged down with tactics that don’t drive strategy
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The Perfect Customer Lifecycle
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Please follow each other on twitter:Please use your smart phones#thinktank
Thanks! @anyssac