Inbound marketing let them find you!

Inbound Marketing Let them find you!

© Knct Lab | www.knctlab.com

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• This inspirational description was by bestselling American author and content marketing specialist C.C Chapman at a 2014 conference on Inbound Marketing organised by Hubspot, the very inventors of the term ‘inbound marketing’


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Giving value to customersMore of an approach than just a list of strategies or techniques, inbound marketing is all about providing value to customers, building long-term trust and thus forging a strong sense of customer loyalty.

Traditional versus inbound marketing • Traditional marketing techniques relied on strategies like direct

mailing, billboards, cold calling and email lists to attract customers.

• Inbound marketing is how easy it is on the wallet! inbound marketing offer a wide range of benefits for any business, but it also generates a higher rate of return in the long term.


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Some tried and tested strategies of inbound marketing to help grow your business:

• Make that content richBuyers will remark (or comment) on a website’s content only if they find it engaging, valuable, fresh and interesting. These remarks will eventually drive more and fresh traffic to your website, which not just consolidates your SEO but also automatically increases your page ranking in search engines.

• This can only happen if the website is updated regularly. New content drives new traffic; it also keeps existing customers engaged with the brand thus leading to effective client retention.


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• Make your presence felt in social mediaSocial media marketing remains one of the most effective and easy strategies of inbound marketing for businesses, especially to increase visibility and online presence.

• Another clever strategy to follow while using social media for inbound marketing is to syndicate your online content. This not only helps build your brand but also augments the effects of your other inbound marketing techniques.


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• Hold an expert’s handExpert opinions on businesses and products have come to mean a great deal. Industry experts, thought leaders and ‘influencers’ are today shaping customer opinions, guiding marketing strategies and providing vital inputs. Targeting such influential people as part of a company’s inbound marketing strategy makes much sense.

• Build your personal brandAs much as inbound marketing is about being found by the customer, it is also about the company’s own self-worth and public image. Humanising the brand is a key component of inbound marketing.


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development, and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

http://knctlab.com/?utm_source=slideshare&utm_medium=blog&utm_campaign=marketing

Ph: +91 80 [email protected]

www.knctlab.com

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Inbound marketing let them find you!

Marketing

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