Inbound Marketing: A Quick tour of inbound marketing elements
Inbound Marketing in 30 slides
Transcript of Inbound Marketing in 30 slides
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What is inbound?
Why inbound?
How do I do inbound?
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Why inbound?
WHY
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The consumer has
CHANGED
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Before Now
Buyer
Buying journey
Marketing playbook
Uniformed Well informed
Linear Crazy
Interruption, cold calls, ads
Content creation, thought leadership
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What is inbound marketing?
WAT
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vs.
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vs.
Inbound Outbound
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Look at the funnel.
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Attract Convert Close Delight
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Attract
SEO
BloggingTwitter
Facebook Instagram
Youtube
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Attract Convert Close Delight
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Convert
Calls to Action
A/B testing
Email opt-in
Progressive signup
Landing pages
Forms
Newsletter signup
Think about lead capture from day one
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Attract Convert Close Delight
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Close
Drip email campaigns
Encourage activation
Marketing automation
Great documentation
Nurture leads
Retargetting
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Attract Convert Close Delight
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Delight
Connect socially
Monitor usage
Customer success
Call your customers
Collect feedbackBest documentation
Track NPS
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Attract Convert Close Delight
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How to do inbound (in 60 seconds)
HOW
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Who / what are you fighting for?
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LEAD THEM
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Your customer.
UNDERSTAND
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What do they
READ?
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Do they hang out?WHERE
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What are their
PROBLEMS?
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Produce
CONTENTthat
HELPSthem.
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create a content schedule
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WRITE
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AMPLIFY
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Track the funnel
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Optimise the funnel
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Optimise the funnel
10x more optimised
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Beuncomfortablyopenwith metrics
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Make people think.
LEADMake people act.
Just remember to
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Want to track your marketing efforts in real-time?
Act now. Not tomorrow.
Learn more about GoSquared
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The GoSquared Team
Inbound Marketing in 30 slides
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