Inbound Marketing for the Corporate Housing Industry Marketing for CORPORATE HOUSING Lead generation...

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Inbound Marketing for CORPORATE HOUSING Lead generation for the Corporate Housing Industry using the Inbound Marketing Methodology. PRESENTED BY: MICHAEL REYNOLDS Michael Reynolds About Michael: President / CEO of SpinWeb Cellist Sushi connoisseur Tennis player Marketing/tech nerd www.spinweb.net @michaelreynolds

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Transcript of Inbound Marketing for the Corporate Housing Industry Marketing for CORPORATE HOUSING Lead generation...

  • Inbound Marketing for CORPORATE HOUSINGLead generation for the Corporate Housing Industry using the Inbound Marketing Methodology.

    PRESENTED BY: MICHAEL REYNOLDS

    Michael ReynoldsAbout Michael: President / CEO of SpinWeb Cellist Sushi connoisseur Tennis player Marketing/tech nerd www.spinweb.net @michaelreynolds

  • Corporate HousingIndustry Challenges: Teaching people about the advantages

    over hotels or other options Educating the business community Keeping facilities booked Reaching the right people Engaging in new markets and

    industries

    DelegateIs it more efficient for someone else to deal with it? If so, delegate it, CC yourself, and place a copy in your Waiting For folder.

    Standard Tactics

  • Inbound Marketing

    Inbound Marketing

  • Inbound Marketing

    Process: Attract the right people to your website Subscribe those people to your brand Convert those people into leads Turn those leads into sales Scale, repeat, and grow the system

    Attract the Right People

    www.MakeMyPersona.com

  • Attract the Right People

    Attract the Right People

    SEO + Social Media = Increased Web Traffic

  • Attract the Right People

    Attract the Right People

    Keyword Tools: HubSpot, Moz, SEMRush

  • Attract the Right People

    Add Topics Over Time to Layer SEO

    Attract the Right People

  • Attract the Right People

    Amplify Your Content

  • Subscribe Visitors

    Subscribe Visitors

  • Convert Leads

    Use Social Re-targeting to Convert Leads

    Convert Leads

    Analyze Your CRM for the Right Prospects

  • Convert Leads

    Inbound Marketing Tools

  • Track Results

    Inbound Marketing

    Process: Attract the right people to your website Subscribe those people to your brand Convert those people into leads Turn those leads into sales Scale, repeat, and grow the system

  • spinweb.net/radio

    Inbound Marketing for CORPORATE HOUSINGLead generation for the Corporate Housing Industry using the Inbound Marketing Methodology.

    PRESENTED BY: MICHAEL REYNOLDS