Inbound Marketing for Schools - Brendan Schneider (SchneiderB.com)
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Inbound Marketing for Schools
NYSAIS Admission Directors ConferenceApril 25, 2013!Brendan Schneideremail: [email protected]: @schneiderbblog: www.schneiderb.com
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Our StoryInbound Marketing
Social Media
Resources
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Our Story
Sewickley Academy
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Start Here. Go Anywhere.
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Social Media Channels
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Likes? Friends? Followers?
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Inbound Marketing Our Story
Social Media
Resources
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Inbound Marketing
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• Personas
• Keywords
• Search Engine Optimization (SEO)
• Content
• Social Media
Inbound Marketing
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Personas
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Keywords
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• Independent Schools
• Private Schools
• Competitor Schools
3 Keyword Lists
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SEO
• Pittsburgh Private Schools
• Relevance
• Authority
• Social Signals
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Page URL<title></title><h1></h1><h2></h2>Keywords
SEO: On Page
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Create content worthy of a link
SEO: Off Page
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Marketing Hub
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• Blog Post
• Keywords
• Pain Points
• Educate/Entertain
• Comments
• Social Sharing
Blog
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• Wordpress
• Subdomain
• 1/Week
• Be Consistent
• Team
• Chief Blogger
Blog
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Blog Topics
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Social Media
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Social Media
Our Story
Resources
Inbound Marketing
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• 75/25/1 Rule
• “Pull back the curtain”
• Day to day
• Engagement (Facebook As...)
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• Northsocial
• 2-3/day
• Media is better
• Virality
• Schedule
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• 75/25/1 Rule
• Curate Content
• What does our school find interesting?
• Branding
• Engagement
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•Sprout Social
•Bufferapp.com
•3-4/day
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• Isn’t Dead
• Social Signals
• Cross Promote
• Engagement
• Hangouts
• Google+ is Google
Google+
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• #2
• Power of Video
• Smart phone
• Unpolished
• “Pull back the curtain”
YouTube
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Experiment
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Measure
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Landing Pages
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Lead Nurturing
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Resources Our Story
Social Media
Inbound Marketing
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Books
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Blogs
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