Inbound Marketing for beginners
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Transcript of Inbound Marketing for beginners
Inbound Marketing for beginners
Driving customers to your site by using the tools of Marketing and
Social Media
Giving you Marketing Options that will be cheaper than traditional
advertising
Driving greater ROI
To achieve your goal:
Win a network fight ✔
Simply improve ROI ✔
Lower Costs ✔
Return on Investment ✔
Tekst
What is Outbound Marketing?
Newspapers
Television, Radio
Billboards
Direct Mail, Cold Calling
Email Spamming
For Dynasty fans
A little outdated
Boring
Generates higher costs
Simple steps in Inbound Marketing?
Persona, Social Media
Website, Blogging
SEO (Organic)
Tracking , Sales Leads (Long Tail)
Persona
Engineer, age: 45 - 50
Housewife, age: 35 - 45
Doctor, age: 35 - 50
Parents, age: 25 - 50
Office workers, age: 25 - 50
Social Media
Social Media Examiner
HubSpot
Website
Conversion Rate Experts
Dollar Shave Club
Blogging
BlueGlass
distilled
SEO
SeoMoz
unbounce
Introduction to Content Marketing
How do you come up with great
content 7 days a week?
Tweeting, posting on your blog and adding Facebook wall posts force you to produce a lot of great copy, send plenty of messages and keep your audience engaged.
Your content should be engaging, informative, relevant, accurate, timely - even amusing!
Providing your audience with the same content every day will most likely make you lose the community engagement you wanted in the first place.
What to do when you have just
started a social presence?
Multimedia and Visuals
How to:
Use Existing Content
Use Other Platforms
Skills and recomendations Keep reading