Inbound Marketing - Conversion
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Transcript of Inbound Marketing - Conversion
![Page 1: Inbound Marketing - Conversion](https://reader036.fdocuments.in/reader036/viewer/2022070602/587447161a28ab0e6c8b8901/html5/thumbnails/1.jpg)
Inbound MarketingConversion
![Page 2: Inbound Marketing - Conversion](https://reader036.fdocuments.in/reader036/viewer/2022070602/587447161a28ab0e6c8b8901/html5/thumbnails/2.jpg)
Landing Pages
![Page 3: Inbound Marketing - Conversion](https://reader036.fdocuments.in/reader036/viewer/2022070602/587447161a28ab0e6c8b8901/html5/thumbnails/3.jpg)
Landing Pages
Call to Action + Conversion Form
1) Call to action
2) Conversion form
![Page 4: Inbound Marketing - Conversion](https://reader036.fdocuments.in/reader036/viewer/2022070602/587447161a28ab0e6c8b8901/html5/thumbnails/4.jpg)
Value Proposition
Exclusivity
Desire
Zero Value
MaxValue
Com-modit
y
Nich
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Barriers Friction
Anxiety
Friction vs. Anxiety
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Calls to Action
![Page 7: Inbound Marketing - Conversion](https://reader036.fdocuments.in/reader036/viewer/2022070602/587447161a28ab0e6c8b8901/html5/thumbnails/7.jpg)
Calls to Action
Landing pages are for closers
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Calls to Action Call
ClickDownloadSign UpFill Out
Pick an objective
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Calls to Action
What? Why? How?
Learn the five secretsto living longer and healthierby downloading this ebook…
WhatWhyHow
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Conversion
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Conversion Rate
𝐶𝑜𝑛𝑣𝑒𝑟𝑠𝑖𝑜𝑛𝑅𝑎𝑡𝑒=¿𝑆𝑢𝑐𝑐𝑒𝑠𝑠𝑒𝑠¿ 𝐴𝑐𝑡𝑖𝑜𝑛𝑠 ×100
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Conversion Index
Courtesy Marketing Experiments
𝐶=4𝑚+3𝑣+2 (𝑖− 𝑓 )−2𝑎
Where:“C” = probability of conversion“m” = motivation of user“v” = clarity of the value proposition“i” = incentive to take action“f” = friction of process“a” = anxiety about entering information
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A/B Testing
Traffic
Version 1 5%
Version 2 4%
Version 3 9%
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Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com