9 key insights you need to know today

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Inbound Marketing

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INBOUND?Inbound is all about the entire lifecycle of the

customer buying journey, positioning content and

marketing messages in the right places at the right

time to attract visitors, convert them into leads,

close the deal and continue to delight.

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WHAT THIS IS ALL ABOUT?We have analysed The State of Inbound 2016,

an annual global study of inbound marketing practitioners by HubSpot,

and have selected 9 key insights you need to know.

Sit back, relax and enjoy!

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67% of marketers agree with such statement

Inbound practices provide the highest quality leads

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Top marketing priority in 2017

74% of marketers will convert contacts into customers

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22% in 2015 vs 28% in 2016

Social selling is a priority for more salespeople

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49% of marketers have increased their inbound budgets in 2016

They calculate their ROI

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Closing deals is a #1 priority for salespeople

70% of them will focus on that

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Primary marketing challenge

65% of companies will focus on generating traffic and leads

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Growing SEO/Organic presence is a top marketing priority

66% of companies will focus on that

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This is 22% more than in 2015

In 2016, 46% of marketers use CRM software to store customer data

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They use inbound marketing

81% of marketers agree that their marketing strategy is effective

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