In what ways does your media product use, develop and challenge conventions
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Transcript of In what ways does your media product use, develop and challenge conventions
![Page 1: In what ways does your media product use, develop and challenge conventions](https://reader031.fdocuments.in/reader031/viewer/2022013101/55624d64d8b42aa02d8b4c52/html5/thumbnails/1.jpg)
In what ways does your media product use, develop and challenge
forms and conventions of real media products?
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Many indie-rock bands have the front cover of their album as the main image for their advertisement - a convention which my group have immediately challenged, as we have used an image of the band, rather than a copy of the front cover of the album:
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Examples of the convention I have challenged; the following bands use the same image on both the digipak and advert:
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A clear convention we have used is the large text showing the band name, title of the album, date of release, as seen in Coldplay's advert for their album 'X&Y'. However, my group have developed this idea further as we have added the effect of "outer-glow" to our band title in order to really emphasise the title of the album.
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Also like the Coldplay advert, we have included more information at the bottom of the advertisement, such as the record label, a website, etc. This way we are promoting the band and record label, as well as providing audiences with access to further information of the band.
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When researching into indie-rock advertisements, I found that many chose to have just a plain colour background, as seen in the advert for Mumford and Sons. Although my group have used this idea in the colour of brown, we have also developed it; we have used a photograph of strips of wood as our background - adding both texture and creativity to our advertisement. Similar to the Mumford and Sons advertisement however, we have also included a brief list of what songs the album includes, as we felt this would broaden the audience, and make the band easier to recognise.
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As well as this, in our advertisement, although we have a photograph of the band altogether, they are spread out - enabling them to create their own identity, while still being united in their band.