In-Vehicle Infotainment Journeys Into the Cloud
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Transcript of In-Vehicle Infotainment Journeys Into the Cloud
In-vehicle Infotainment: Journey into the Cloud Commences
Vishnu Muralidharan, Industry AnalystVishnu Muralidharan, Industry AnalystAutomotive & Transportation
Agenda
Section
Market Trends
Infotainment Market Highlights
Smartphone Interfaces
3
Current Infotainment Approaches
Case studies
Market Metrics
Appendix
Market Trends
Increasing
Mobility
Demand for
information
Personalization
Demand for
Demand for
Security
Change in
Zero Emission
Vehicle
Intelligent
Traffic
Intelligent
4
Focus on Low Cost and Low Power
Environmental
Care
Demand for
Safety
Growing Economic
Powers
Sustainability
Change in
Demographics
Intuitive HMI
In-car
Connectivity
Intelligent
Infotainment
Accident free
driving
Automotive Trends
Global Trends
LEGEND
Source: Frost & Sullivan
Key Market Highlights
Key Market Highlights
Automotive App Stores
PND Manufacturers OEM Business
Standardization Efforts
Mercedes Benz, Audi all looking to Develop own Mobile Applications Stores
Garmin won contract to supply Daimler with Navigation Software, TomTom Mazda Partnerships apart from
Renault Success
Genivi gaining ground with increasing members, Nokia Terminal mode is now Car Connectivity Consortium with
increasing members
Connectivity, Apps and Cloud-Based Infotainment Market : Key Market Highlights (World), 2010
5
Source: Frost & Sullivan.
Aftermarket Gaining Ground
New Display Innovations
Smartphone Replication in Car
increasing members
Parrot Aftermarket Android based head unit released, Pioneer integrates App-based head unit including Pandora
Dual view display in Mercedes Benz, 3D Displays , Reconfigurable Instrument Cluster, Integrated Central
Stack from Continental
Real VNC partnership with Jaguar on Connect & View system, partnerships with Clarion, Alpine, QNX,
progressing
Apart from this there have been several innovations such as Toyota Microsoft partnership,
Ford using Google API, Audi Connect System, Delphi MyFi systems and Apple iPod out
indicating the transition in the market to embracing smartphones and cloud impact
Smartphone Interfacing Technologies
Simple CableInterface Method
Bluetooth Steering
Wheel
Nokia Terminal Mode
QNX iPod out
6
Functionality
BMW audio interface, USB cables and audio
cables.
Phone gets connected to car through a cable.
Only functionality available through simple
cable is accessing music from phone. It
allows hassle-free and easy connectivity, but
limits functionality.
Fiat Blue&Me technology, Bluetooth
car kits
Bluetooth in car pairs with Bluetooth-equipped cell phones and allows telephony, access to contacts and music using steering wheel
controls. It has wireless connectivity, but performs limited
functions.
Upcoming Nokia terminal mode
concept
Terminal mode connects phone to car through a
cable and allows all smartphone functions in
the car.
It gives blown up functions, but may cause distraction.
ipod out connectivity in BMW (Pandora)
Similar to terminal mode, QNX iPod out
currently allows music access in car through
iPods and iPhone. Pandora Radio is the
first application in BMW.
Examples
Source: Frost & Sullivan.
Challenges Associated with Connected Services
Driver DistractionMultimodal HMI
Controls
Connectivity, Apps and Cloud-Based Infotainment Market : Industry Challenges (World), 2010-2017
7
DifferentiationNew Business
Models
Source: Frost & Sullivan.
Vehicle Manufacturer Developed Apps
Telematics Related Apps
BMW Roadside
Assistance
Vehicle Information
Apps
Audi Car Monitor App
Entertainment Apps
Toyota I Heart
Internet Radio App
Location Based Service Apps
Toyota Park Smart App
Navigation Related Apps
TomTom Navigation
App
Others
EV Apps –BMW Active E, Nissan
LEAF apps
Connectivity, Apps and Cloud-Based Infotainment Market : Vehicle Manufacturer Developed Apps (World), 2010
8
Mercedes Mbrace App
BMW Connected
App
Continental TPMS App
myChevrolet App
Ciao Fiat Smartphone
App
Dynolicius –Diagnostics
App
Ford - Sync Enabled Pandora
Ford – Sync Enabled Stitcher
BMW/Mini Connected
App
OnStar Mylink App
Trapster –Speed
Camera App
Viper Smart Start Remote
App
Bosch Navigation
App
Toyota Smart G-Book App
Mercedes Smart Drive
App
Zip Car – Car Sharing App
Fauercia Smart Fit –
Seat Related App
Green Apps – Green
Meter App
Source: Frost & Sullivan.
Terminal Mode
Content
Members
Filters ensure that vehicle related content only delivered.
Connectivity, Apps and Cloud-Based Infotainment Market : Terminal Mode, 2010
9
Source: Frost & Sullivan
Technology
Organization
Progression
OPEN STANDARDS FRAND
FRAND: Fair, reasonable, and non-discriminatory terms (FRAND) are a licensing obligation that is often required by
standard-setting organizations (SSO)
charging
Infotainment OS
Modular development of IVI
Dedicated OEM IVI systems were usually complicated
GENIVI Objectives
Aligned IVI requirements across a broad base of OEMs & identified
software components that meet the requirements.
A compliance program against which commercial offerings can be
certified.
A baseline implementation that “demonstrates” the requirements and
“proves out” the compliance statements.
10
development of IVI system by use of standardized interfaces
usually complicated and consumed lot of time and resources
Limited re-use and code sharing capability
Proprietary
OS’s
Head Unit
Instrument Cluster
Navigation Unit
Telematics Unit
Single OS
Platform
Head Unit
Instrument Cluster
Navigation Unit
Telematics Unit
AutoLinQ – Always On
Safe system integration
in the complex automotive
architecture
Comfortable and flexible billing
systems. Pan-European high
speed mobile phone network.
11
COMFORT MODEECO MODESPORT MODE
Mastering Complexity –Simplify your Drive
Function bundling and personalization
Cloud-based Deployment Models
• Google• Using Google
Prediction API to Increase Driving Efficiency
• Microsoft• Using Azure Cloud Platform to create a mobility platform for connected services
including services for EVs
• Salesforce.com• Using Salesforce
chatter a private social network that
will connect car, dealerships and
Toyota
Connectivity, Apps and Cloud-Based Infotainment Market : Cloud-based Deployment Models (World), 2010
12
Ford
EVs
Toyota
Toyota
Toyota Friend
2012 Global Rollout2012 Global Rollout2015 Full Scale
Deployment
2015 Full Scale
Deployment2012 Launch2012 Launch
Source: Frost & Sullivan.
OE Embedded Navigation
80002014
8.4M
Th
ou
sand
s17.2 M
Total Market for OE embedded Navigation Forecasts (Unit Shipments)
13
20162010
0
Western Europe
North America
Brazil China India Korea Russia
Th
ou
sand
s
Source: Frost & Sullivan
55.2%
44.8%
Conclusion
Electric Vehicle
Services
Parking Information
Pedestrian Navigation
Services Vehicle Information
Connectivity, Apps and Cloud-Based Infotainment Market : Future Information Needs (World), 2010
14
eCall bCall
Live
Traffic
Games
Pay as you Drive
Audio / Video
Streaming
ADAS / V2V V2I EntertainmentSource: Frost & Sullivan.
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Katja FeickCorporate Communications
Automotive & Transportation
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Franck LevequeVice President - Growth ConsultingAutomotive & Transportation Europe+49 (0)69 770 33 21Bb: +49 (0)151 27 67 08 24 [email protected]