In the UK 4,813 stores in 13 countries World Wide ‘In every £3 spent on groceries, £1 lands in a...
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Transcript of In the UK 4,813 stores in 13 countries World Wide ‘In every £3 spent on groceries, £1 lands in a...
In the UK
4,813 stores in 13 countries World Wide
‘In every £3 spent on groceries, £1 lands in a Tesco’s till.’ – Sir Terry Leahy Tesco CEO
15m active Clubcard users
www.tesco.com
Personalisation
Retaining customers by having them subscribe
Update customers with new incentives to buy online.
Personalisation & User Accessibility
The site retains customer orders to make shopping quicker.
Customers can change how they view the site by changing the User Accessibility settings
Customers can personalise their deliveries to be ‘greener’.
User Accessibility Organised navigation bar
Sub-Category navigation bar with roll-over & drop down selection for user interactivity.
Two types of effective SEO.
Basket tracking for user convenience.
Website Architecture
Meta Tag Keywords & Description
Keywords: ‘online shopping, online groceries, food shopping online, grocery shopping, online delivery, tesco delivery, tesco.com’
Description: ‘Home Shopping for less from Tesco.com. Find our full range of groceries for delivery online, as well as thousands of affordable non-food products from Tesco Direct. Clubcard points on all purchases, and UK wide delivery. Every Little Helps.’
Paid for a Google sponsor link
S.W.O.T - Strengths
• Quick to download Users don’t have to wait
• High Quality ContentAll information that the user needs is available in numerous locations
• Updated FrequentlyChanging offers, seasonal content, no out of date content
•Ease of UseWell navigated, not complicated and everything signposted
• Well established in Market Place
S.W.O.T - Weaknesses
•Delivery price not specified until user is in payment process
• Increases basket price unexpectedly
• Prices can be excessive
S.W.O.T - Opportunities
• Over Seas Delivery • Expanding on UK holiday goers delivery strategy
• Offer home delivery to the regions in the countries with Tesco Super Stores
S.W.O.T –Threats/Competitors
• Competitive Prices for items
• Websites are very similar with all competitors
• Competitors with Free Delivery
QUESTIONS?
