In the name of Allah the most beneficent

and the most merciful.

PRESENTED BY: IRUM BATOOL As

District Coordinator

Skills & livelihood (Guddi baji) Idara-e-Taleem-o-Aagahi

Bahawalpur

Since 2000 ITA work on education system all over the Pakistan.In 2010,ITA took first initiative TVET(Technical and vocational training) for learning, skills & livelihood by signing (MOU’s) with Dept of Schools,TEVTA and UNILEVER Pakistan Ltd. (UPL) to use schools in the afternoon, and start Guddi baji (Pakistan’s First Rural Beauticain Program).

Guddi Baji literally meaning “Doll sisters”

Guddi baji program (3 months beautician course) basically design for rural women.They are interested for learning

beautician techniques and want do something other than doing home tasks all the day.It is a perfect example of

creating livelihood for youth especially for rural women in a sustainable manner.

Objectives of Guddi Baji Program

Selling beauty

services

Selling Unilever brands

Rewards against sales

PresentableDevelop

Self Confidence

Create Desire to grow income

To support family

Independent

Become Brand

ambassadors of Unilever

Share Seven Key Messages

Different Phases Of the Program

Phase I (2010 - 2011) Phase II (2012) Phase III (2013)Present

PHASE I (2010 - 2011)

Guddi Baji program launched in Rahim Yar Khan in Nov 2010 , extended to Bahawalpur in 2011 supported by Unilever Pakistan Limited. Targeted 3 Towns with 100 GB’s.

•Ahmadpur

•Uchsharif

•Yazman

PHASE II (2012)In 2012 we cover 9 District with 28 towns and 826 GB’s as Beneficiaries. Sr.

No Districts Sr. No Districts

District Rahim Yar Khan District Faisalabad1 Rahim Yar Khan 18 Faisalabad2 Liaqat pur 19 Chak Jhumra3 Sadiq Abad 20 Tandliwala4 Zahir pir 21 Samundari5 Khan pur District Chiniot

District Bahawalpur 22 Chiniot6 Bahawal pur 23 Bhawana

7 Hasilpur District Rawalpindi8 Khairpur Tamewali 24 Mandra9 Ahmadpur East 25 Sihal

10 Uch Sharif District Kasur11 Yazman 26 Pattoki

District Lodhran 27 Kasur 12 Kahror Pacca 28 Khudian13 Adan Wan Lodhran District Sahiwal14 Dunyapur 29 Sahiwal

District Multan 30 Harrapa15 Multan 31 Chichawatni16 Shujabad

17 Jalal pur peerwala

PHASE III (2013)In Phase III,we targeted 139 GB’s as beneficiaries from 4 towns• Muzafargarh.• Khanewal.• Kabeerwala.• Mian Chanuu.

Centers No. of Students

Sanat Zar(Muzafargarh) 30

Khanewal 41

Kabeerwala 41

Mian Chanuu 27

Tool Kit used for Guddi Baji Program

Following 9 tools used for the Project Schools Identification. Recruitment / Selection Criteria. Hiring of Trainer. Setup of Training Lab Training session. Attendance. Entrepreneurship Development Training(EDT). Examination. Certificates Awarded.

School identification through the Dept of Education /DCO

Identify those schools which are in the center of all Rahbar

towns, meetings with DCO & Dept of Education shared copy

of MOU’s & No Objection letter signed with "Schools

Education Department, Secretary School Education

Government of Punjab”

After getting permission shared permission letters to

head of the concern schools for facilitation & provision of

rooms.

Muzafargarh Permission Letter

DCO & EDO Permission Letter for Khanewal, Kabeerwala & Mian Chanu

Recruitment / Selection CriteriaIn Phase I & II selection of Guddi baji’s was done by our patner

BRC(Business Research & Support Channel).

So, in Phase III we done this task own,according to SOP’s share by UPL. Hire local person as Socail Mobilizer for recruitment of Guddi Baji’s to

save cost of travelling from Bahawalpur to Muzafargarh & kahnewal. Shared all key objectives and standard operating procedures to all

recruitment team members as provided by UPL. Shared list of Potential towns / villages to social Mobilizers provided by

UPL. Recruitment in Towns/Localities was not done where Rahbar is not in

place We ensured that the Guddi Baji’s recruited satisfy the following criteria:

Matriculate/Middle (Have basic reading, writing and analytical skills) Belongs to a village having minimum population of 5000 and maximum 10000 (700 to

1500 House Holds)

Eager to work with UPL for 3 years.

Ensured that no more than 3 Guddi Baji’s were recruited from any village. Provide replacements in Khanewal when selected Guddi Baji refuses to

sell Unilever products on cash basis. Only one Guddi Baji is to be recruited per household.

Hiring of TrainersMeeting with Zonal Manager TEVTA Nazir Khan Niazi,give introduction

about Guddi Baji project and share training session of Muzafargarh

center, present request letter to cooperate in hiring of TEVTA certified

trainers for our 3 Centers Khanewal kabeerwala Mian Chanuu.

To, Zonal Manager Multan Ref: ITA/Guddi Baji Subject: Request for Cooperation to hire trainers for the project Guddi Baji (Skills & Livelihood)

Respected Sir,

Idara-e-Taleem-o-Aagahi (ITA) Public Trust (hereinafter referred to as “ITA”) which is a certified tax-exempt organization under PCP certification program striving to promote quality education in Pakistan. The current work and partnerships extend across Muzaffargarh, Rawalpindi, Islamabad Capital Territory, Multan, Chakwal, Gujrat, Lahore, Sheikhupura, Nankana, Kasur, Jhang, Rahim Yar Khan and Azad Jammu & Kashmir with future expansion to Balouchistan and Sindh. ITA has worked at policy level in provincial working group on education; it has a track record and relevant experience in the field of uplifting the standard and spread of Education through public private partnerships completely aligned to provisional education sector plan and priorities therein. ITA’s critical partner for action is the public sector at all levels and its institutions, NGOs at local, national and international level, district governments, provincial/ federal government, private corporate sector including ICI, Nestle and Unilever, philanthropists , expatriate Pakistanis and donors alike.

ITA is working in different districts since 2008 in educational sector, now ITA will initiate a project titled “Guddi Baji”, this will start work in Kanewal in 2013 in collaboration with the Technical Education & Vocational Training Authority (TEVTA), Unilever Pvt. Limited (UPL) Pakistan and the Department of Schools – seeking your cooperation to hire TEVTA Certified trainers for the project Guddi Baji working in three Towns.

District Kanewal Kanewal Govt.Girls English Model High School Khanewal Kabirwala Govt.Girls High School Maan Wala Kabeerwala

Mian Channu Govt.Girls Junior Model High School Mian

Chanuu

Under this project we impart Vocational skills for creating livelihoods for youth in a sustainable manner. We will be obliged if you give us the permission and cooperate with us in this regard, this will help the trainer to gain livelihood for herself, and support her family.

Thanking you in anticipation.

Yours Sincerely

Marium Khan Program Manager (skills & livilhood) Idara-e-Taleem-O-Aagahi (ITA)

Copy is forwarded for information to: I. Idare-e-Taleem-O-Aagahi (ITA) public trust Pakistan 41-L, Model Town Extension, Lahore

II. Executive District Officer (Edu) III. The Heads of the concerned School IV. Office file

Request Letter to ZM TEVTA for Tevta Certified Trainer

Setup of Beautician labAfter sharing of EDO’s/DO’s permission letter to heads of the

schools/center prepare lab for guddi baji’s as a complete setup like

beauty parlour with all cosmetics & electronic materials,aprons and

manuals for curriculum.Display posters,standees of 7 key

messages,panaflexes,reward plan,monthly income plan and

all marketing material(sunsilk,lux & fair&lovely) from unilever

Pakistan limited.

Training SessionFree 2 months beautician training started in Muzafargarh (22nd April 2013)Khanewal (24th May 2013)Kabeerwala (3rd june 2013)Mian Chanuu (4th June2013

AttendanceMaintain daily & weekly attendance with complete data each week with respect to all Guddi Baji’s from all 29 towns in 2012 & 4 towns as per formats given by unilever and shared all attendance record to Miss Habiba Haroon (from Unilever) and Program Manager(Guddi Baji) on daily as well as weekly basis.

Daily & Weekly Attendance Formats 2012

Weekly Attendance Format 2013

Entrepreneurship Development Training(EDT)After 2 months success full beautician training we conduct EDT first

time for Guddi Baji’s in phase III.

Objectives of the EDT:

At the end of training Guddi Baji’s understand what kind of Knowledge, Skills and attitude require for Successful Business.

Become able to design best business Plan. Manage their business by enhancing their attitude. To develop entrepreneurial quality and motivation. Mobilize the community to become part of their business team. Identify opportunities from threats. Deep technical entrepreneurship skills. Become creative, innovative, communicative and resourcefulness

ExaminationAt the end of beautician training & EDT session, conducted 100 marks

paper according to format given by TEVTA for Guddi Baji’s for

evaluation of their learning and performance during the session.

After this prepare mark sheet for our record and to share with DM

TEVTA to sign the certificates.

Guddi Baji Exams Format

Mark Sheet Format

Certificates AwardedGuddi Baji’s awarded with signed certificates from DM TEVTA,shared

mark sheet of the students for their record with request letter for signing of

Certificates.

NO. Idara-e-Taleem Aagahi/ Office/ BWP/ 2012/ ……… Date ……………

The District Manager TEVTA Office, Bahawalpur. Subject: Request for Signature of Certificate

Respected Sir,

It is requested that please sign the certificate of the students who have passed out from the following Centre’s. The detail is as under.

Sr.no No of Student Name of Centre Serial No Batch

1 32 Bahawalpur

493__524 Guddi Baji

2 30 Hasilpur 525__554 Guddi Baji

3 26 KhairPur 555__580 Guddi Baji

4 39 Adan Wan Lodhran

1_____39 Guddi Baji

5 42 Dunyapur 1_____42 Guddi Baji

6 34 Karor Pacca 1_____34 Guddi Baji

Your cooperation highly appreciated

Arshia Khursheed District/Program Manager Skills &Livelihood

Idara-e-Taleem-O-Aagahi Bahawalpur

CC: TO:

1. District Manager TEVTA Office Bahawalpur 2. Office Concern

Request Letter to DM TEVTA for Signing of

Certificates

Challenges In first two phases,BRC team selected/recruited guddi bajis.Don’t

sharing of information for Selling of unilever products for 3 years when girls know about it, left the course during training phase.with the help of trainers we enrolled the girls to complete the batch.

Commit financial incentive with head of the school in chichawatni but unable to pay it,head of the school lock the room and refused to continue training in the school.After long discussion,she was agree for only two months and training session completed as per her order.

Due to no proper sharing of latest information,unilever sold first stock to Guddi Bajis on credit basis not on cash, after one month during training in khanewal,this information shared by Habiba our latest strategy is to sell products on cash basis.It create hustle bustle and large no of girls left the course.we faced lot of problems regarding set target for class strength .with the help of SM we provide replacemaent on time and comptete the training with 41 students as beneficiaries.

AchievementsFrom the very first day we set our target for

Preparing today’s youth for tomorrow’s challenges.

We achieved our target step by step, starting from Bahawalpur District since

2011,with only 3 centers &100 GB’s to now targeted 8 districts with 24

centers and 774 GB’s as beneficiaries.

Self Sustained program SSP(Paid Group)

After successful completion of Guddi Baji phase I & II, ITA took 2nd step for

another TEVET Program “SSP self Sustained” Program, also known as

Paid Group(ITA Own Initiative) in Guddi Baji Labs

In this program we charge minimum fee Rs2000-Rs3000 for 3 months

Courses from trainees.

Running TradesCurrently, we are working in two trades for 3 months

courses Beautician Tailoring

Geographies covered & beneficiariesFrom 2012 to till now, we covered 6 District with 15 towns and 1067 trainees

District Location Trade No. of Students

Bahawalpur

Uch SharifBeautician 116

Tailoring 100

YazmanBeautician 66

Tailoring 30

AhmadPurBeautician 49

Tailoring 59

Bahawalpur Beautician 21

Khairpur Beautician 17

Hasilpur Beautician 80

Lodhran

Adan Wan Lodhran

Beautician 17

DunyapurTailoring 27

Beautician 55

MultanMultan Beautician 125

Shujabad Beautician 141

Muzafargarh Basti Malook Beautician 32

Kasur Pattoki Beautician 25

Khanewal

Khanewal Beautician 20

KabeerwalaBeautician 27

Mian Chanuu Beautician 60

Tailoring:216Beautician:744 passed outBeautician:107 Currently Enrolled

Steps used for SSP’s LabsAdmission Criteria: Trainers of our GB labs help in the recruitment process for Paid groups.

Mobilize in the community and display hand made charts as advertizing for admissions.(in Schools, Degree colleges etc)

No restriction for trainees regarding specific towns / villages for getting admission in the course.

Minimum qualification required for trainee is Middle/primary (Have basic reading, writing and analytical skills)

Admission form filled by the student and Attach

- Photocopy of NIC

-Last academic record

-1 passport size picture. Rs 2000/- charge as fee for course Course duration is 3 months.

When no of students exceed the limit(max 30) then divided in two shifts. Provide all training material (only for demo).,practicing material brought

by students themselves. Same training panaflex syllabus provided to Guddi baji lab used for

paid group session.

Training Session: 3 months training session conducted by TEVTA certified & experienced

trainer.

Fee collection Record:

Issued student fee receipt acknowledgement to the students against fee collected by District coordinator & Finance officer .In some cases trainer also collect fee from students.

Maintained files for admissions forms(hard copy) as well as soft according to format.

Maintain fee record sheet of all labs in soft as well as hard form and attached with

- Students Enrollment sheet with Fee details

- 3 months attendance copy of the students

- Copy of Fee register receipt and accounts copy

-Share Deposit slips in case of other District like (Multan,Muzafargarh)

Attendance: Daily attendance shared by trainer.

Monitoring Visits: Monitor training session of labs twice a month.

Examination: Conduct exams(100 marks paper) at the end of course.

Certification: Awarded by DM TEVTA signed cerficates.

Admission Form with Required Documents

Enrollment Sheet with Fee Details

Fee Record Sheet

Attendance Record

Certificate for Paid Group Trainees

Challenges First challenge I faced in SSP no single documentation

shared.(MOU’s,permission letter etc).

Face problem when I met with Zonal Manager Tevta(Nazir Khan Niazi) he had no single information regarding our SSP.

No advertising or publicity material. Trainers made Hand made Charts for admissions and display in the centers.

SSP effected by many other organization, they offer not only free courses and also pay stipend and giving training material to students.

AchievementsWith lot of Challenges and problems we targeted 5 Districts with 12

Towns and 960 students as beneficiaries from 2012 to till now

Tailoring:216 (Passed out)

Beautician:744 (Passed out)

District Location TradeNo. of

Students

Bahawalpur

Uch SharifBeautician 116

Tailoring 100

YazmanBeautician 66

Tailoring 30

AhmadPurBeautician 49

Tailoring 59

Bahawalpur Beautician 21

Khairpur Beautician 17

Hasilpur Beautician 80

Lodhran

Adan Wan Lodhran

Beautician 17

DunyapurTailoring 27

Beautician 55

MultanMultan Beautician 125

Shujabad Beautician 141

Muzafargarh Basti Malook Beautician 32

Kasur Pattoki Beautician 25

Suggestions/Reccomendations Provide advertising or publicity material.

Share documentation/Mou /permission,finacial incentive for school if any, to share all with Dept of Education, head of the schools

Training Curriculum in the form of manuals/paneflex for trainees of new centers.

Amend fee register form.

Reporting to Marium PM(Skills & livelihood)

Inauguration report of centers Shared all Guddi Baji Record(2011-2013) Daily & Weekly Attendance EDT Report of centers Case Studies Monthly work plan Monthly Budget for Guddi Baji Compiled all Livelihood Data from 2011-2013 of all districts where ITA

work. Delivered financial incentive cheques Rs15000/- to head of the

schools(Muzafargarh,Khanewal,Kabeerwala & Mian Chanu)

Thank You