1

LinkedIn and SlideShare

#SM4PH

Katy Capers & Tracye Poole

Digital Marketing and Health Communication Specialists - Danya International, Inc.

Webcast Objectives

• Overview of LinkedIn and Slideshare

• Analyze the opportunities and challenges

• Identify features and functions

• Share public health examples

2 #SM4PH

LinkedIn Overview

• World’s largest professional network

• Available in 19 languages

• Counts executives from all Fortune 500 companies as members

• More than 75,000 developers using APIs

3 #SM4PH

Why Use LinkedIn? Public Health

Professionals Can…

• Create personal profiles

• Formulate peer-to-peer networks

• Job search

• Research industry topics

• Join business interest groups

Public Health Organizations Can…

• Create company pages

• Connect with similar professionals & organizations

• Job recruit

• Research industry trends

• Create business interest groups

4 #SM4PH

Personal Profiles

Create a Profile

• Summary

• Experience

• Skills

• Organizations

• Projects

5 #SM4PH

6

Is LinkedIn the Right Tool?

Benefits for your Organization

• Ideal for connecting and engaging

• Excellent forum to gather information and receive feedback

• Segment communications for various stakeholders

• Find job candidates both domestically and internationally

#SM4PH

7

Is LinkedIn the right tool?

Challenges for your Organization

• May miss some audiences

• Clearance and leadership buy-in

• Consistently changing functionality

#SM4PH

8

Company Pages

#SM4PH

Tell Your Story

9

Company Pages

#SM4PH

Promote Products & Services

10

Company Pages

#SM4PH

Track Employee Updates

11

Company Pages

#SM4PH

Evaluate Your Company Page

12 #SM4PH

Tips for Company Pages

1

2

3

4

5

Recruiting

Employer

• Post jobs

• Do advanced searches for candidates

– Keywords, region, experience, language

• Get introduced or send an InMail

• Utilize LinkedIn Talent Solutions

• Advertise positions

13 #SM4PH

Groups

• Create groups

• Establish an open or member only group

• Send announcements (once a week)

• Track top influencers

14 #SM4PH

Success Story

American Public Health Association (APHA) • Member-Driven Content

– Requests for more content generated by APHA – Share interesting and work-relevant content – Controversial or current event issues garner most attention

• LinkedIn Perks – Profile-career link keeps discussions professional and free of

personal attacks – AHPA monitors posts to ensure little self-promotion and spam

• Results – Learned more about what works and doesn’t works in the

LinkedIn platform

15 #SM4PH

Success Story

Phillips • Goals

– To increase brand awareness for their groups – Develop strong community membership for a network of

professional industry discussions

• Activities – Promotional displays – LinkedIn messaging (InMail) – Viral activity

• Results – Membership: 121 countries, range of specialists – 4,400 discussions, largest group dedicated to healthcare

innovation 16 #SM4PH

LinkedIn Cool Tools

• Polls

• Follow

• Outlook sync

• ProInsights

• InChat

• CardMunch

17 #SM4PH

18

Polls

• Post

• Answer

• Follow

• Share

#SM4PH

19

Follow

20

Sync with Outlook

#SM4PH

21

More Cool Tools

#SM4PH

In Chat

ProInsights CardMunch

22

Slideshare

#SM4PH

Slideshare Overview

• Established Oct. 2006

• World's largest community for sharing presentations

• 52 million monthly visitors and 129 million page views

• A World's Top 10 tool for education and e-learning

23 #SM4PH

Big Players on SlideShare

Share content with and grab information from...

• The White House

• Pew Internet

• UNICEF

• Gartner Research

• Pfizer

…and more!

24 #SM4PH

Is SlideShare the Right Tool?

• Ideal for sharing open files

• Great forum for collecting ideas and connecting with new partners

• Variety of users

– Even split between male and female

– Mostly young adults

– Largely graduate and post-graduate education

– Concentrated Hispanic and Asian user base

25 #SM4PH

Why SlideShare?

Variety

Supports…

• Presentations

• Documents

• PDFs

• Videos

• Webinars

Sharing Options

Publish content…

• Publicly

• Only to your

personal network

• Via social media

26

Downloadable… • Recycling • Brainstorming • Sources • Feedback • Collaboration

Resources

#SM4PH

Why SlideShare?

Networking

Connect with…

• Other PH professionals

• Target audiences

• Potential partners

• Relevant content

Integrated

Widgets for…

• Blogs

• Wikis

• Websites

• Across devices

(no Flash!)

27

Within… • Search

engines • Inside the

platform …with strong titles, tags, and descriptions

Searchable

#SM4PH

SlideShare Cool Tools

• SlideCast

• ZipCast

• Analytics

• Archive

• Social sync

28 #SM4PH

29

SlideCast

• Integrates audio for webinars and lectures

– Automatically creates a transcript

– Sync and time audio with slides

#SM4PH

30

ZipCast

• Browser-based social conferencing system

– Conduct public or private meetings

– Live slides, audio, video, and chat functions

#SM4PH

31

Analytics • Paid tracking and monitoring

– Views

– Downloads

– Tweets

– Favorites

– Facebook

Likes

#SM4PH

Archive

• Curate presentations and files

• Push content to Slideshare, Facebook, and LinkedIn simultaneously

32

Social Syncing

#SM4PH

Other Cool Tools

Success Story

Office of HIV Planning for Philadelphia • Content

– Generated by both staff and guest presenters – Topics include policy updates, planning meetings, social

determinants, HIV prevention, allocation processes, and more!

• Integrated – Posts links to slides on website, Twitter, and Facebook

• Results – 150-175 views per week (compared to 100 weekly

website hits)

33 #SM4PH

• Policy updates

• Strategic planning

• Success stories

• How-to guides

• New posters, infographics, photos

• Post-event recaps

34

Opportunities in Public Health

• Health topic news

• Research reports

• Introduce new initiatives

• Local resources and tools

• Organization overview

#SM4PH

Want More In the Know?

Join us from 2-3 p.m. ET for…

• Gaming & Mobile – April 2

• Facebook & Image-Sharing – April 23

• Google+ & YouTube – May 14

• Measurement & Evaluation – June 4

35

Tweet “I’m in the know” with your tips and success stories @CDCNPIN

and be featured in our next #SM4PH webcast!

#SM4PH

Thank You! www.cdcnpin.org

@CDCNPIN